Parle Agro is an Indian company founded in 1984 that owns popular beverage brands like Frooti, Appy, and Bailley water. It has a turnover of 1500 Crore and employs 2500 people. The company operates in the beverages, water, and food categories. It faces competition from brands like Maaza, Slice, Tropicana, and Dabur Real Fruit Juice in the beverage market. Parle Agro's micro-environment includes suppliers, customer tastes, competitors, and market intermediaries that directly impact the business.

1. PARLE AGRO
BY-
SHUBHAM SRIVASTAVA

2. ABOUT THE COMPANY
• Founded in 1984.
• Owned by Chauhan Family.
• Company has turnover of 1500 Crore.
• Company has manpower strength of 2500 including over 400 professionals.
• Most trusted Indian brand among beverages.

3. PARLE AGRO BRANDS
1- Beverages :
• Frooti , Appy , Appy Fizz , many more.
2 - water :
• Bailley packaged drinking water Pouches of drinking water.
3 - Food :
• Confectionery
• Snacks.

4. FACTORS AFFECTING BUSINESS
ENVIRONMENT
There are two factors affecting business environment :
• Micro Environment
• Macro Environment

5. WHAT IS MICRO-ENVIRONMENT AND
MACRO – ENVIRONMENT?
• MICRO ENVIRONMENT : The micro –
environment is basically the environment
that has a direct impact on your business .
• MACRO ENVIRONMENT : The major external
and uncontrollable factors that influence an
organizations decision making , and affects
its performance and strategies.

6. Micro
Environment
1.Suppliers
2.Customer
Taste
3.Competitors
4.Market
Intermediaries

7. 1. SUPPLIERS
• Suppliers are major factor of micro environment
• Suppliers are those who supplies raw materials and machineries.
• Suppliers must be reliable so that the cost of inventory and cost of handelling will
be kept in control.
• SUPPLIERS OF – APPLE FOR APPY, MANGOE FOR FROOTI etc.

8. 2. CUSTOMER TASTE
• Customers taste kept fluctuating.
• Customers are not loyal for any particular brand.
• To overcome this parle agro has added a range of products to sustain their
customers.
• Frooti
• Appy fizz
• Hippo
• Bailley (mineral water)

9. 3. COMPETITORS
• The major competition PARLE AGRO faces from the differentiated products of
other companies
• 7UP & NIMBOOZ OF PEPSICO.
• BISLERI of PARLE
• To become competitent a careful analysis of existing competitors is important.

10. 4. MARKET INTERMEDIARIES
• Market intermediaries includes the distribution and supply chain of a company.
• It involves the process of reaching the product to its ultimate customer.
• Company must build a healthy and a strong relationship with its intermediaries
such that the firm and distributors benefit in the long run.

11. ANALYSIS OF COMPETITORS

12. MAAZA
Maaza is a Coca-Cola fruit drink brand marketed in India and
Bangladesh Mango drinks currently account for 90% of the fruit
juice market in India. Maaza currently dominates the fruit drink
category and competes with Pepsi's Slice brand of mango drink
and Frooti, manufactured by Parle Agro.

13. TROPICANA
• With the launch of “Aamsutra” campaign in 2008 along with a winning taste &
most appealing pack graphics, Slice created disruptive excitement in the category
and celebrated mango indulgence like no other. As a first ever by any brand in
the Juice and Juice Drinks Category, Bollywood‟s Diva, Katrina Kaif was signed on
as the Brand Ambassador on Slice.
• It continues to select the best in fruit to craft high-quality juices, create original
products, pioneer innovative processes and explore new markets for its
products. It is devoted towards a healthful lifestyle by ensuring that the
products are naturally nutritious and provide the daily benefits that one needs.

14. DABUR REAL FRUIT JUICE
• Real has been the preferred choice of consumers when it comes to packaged fruit juices, which is
what makes India's No. 1 Fruit Juice brand. A validation of this success is that Real has been
awarded India’s Most Trusted Brand‟ status for four years in a row.
• The nutritional contents of Real Fruit Juices & Nectars are endorsed by PFNDAI -- Protein Foods &
Nutrition development Association of India.