PPT ON HALDIRAM'S

1. PRESENTED BY – PARIKSHIT POHANE
DIV. – O
ROLL NO. - 42

2. Strengthen leadership in
traditional snack items, Indian
sweets and attain leadership in
western snack items; and. keep
innovating new quality products
and delight consumers by
offering wide range of quality
food products at competitive
rates.

3.  Beginning of way back in 1941 in Rajasthan.
 The brand name HALDIRAM BHUJIWALA was
introduced.
 Subsequently reach extended 1958 to Kolkata
and further to west India & never looked back.
 1983 opened shop in Chandni Chowk the main
hub of commercial centre in Delhi.
Prime focusing was on sweets & namkeens.
 It was lead by three brothers Shri Moolchand,
Shri Satyanarain and Shri Rameshwar.

4. PRODUCTS
• SHAHI MIXTURE: mildly-spiced mixture
of exotic ingredients like Almonds,
Pistachio nut, Cashew nuts, Spinach &
Musk melon seeds, Moong pulses &
Gram flour
• CORNFLAKES MIXTURE: mildly-spiced
mixture of fried Cornflakes, Cashew
nuts, shredded Potatoes, Gram flour,
Spinach, Raisins, Sesame & Poppy
seeds
• BHUJIA: tangy preparation of fried
Moth pulse flour & Gram Flour.

5. • KASHMIRI MIXTURE: salty mixture of fried
Moong pulse, Spinach leaves, Cashewnuts,
Musk melon seeds, Gram flour & Potatoes
• KHATTA MEETHA: sweet ‘n sour snack
made of Peanuts, Gram pulses & Peas.
• Moong Dal is a savoury snack that
doesn't need a special time or
occasion to snack on! This fried,
salty and delicious snack is exactly
what you need to satisfy the small
hunger pangs that attack during
the day.

6.  Haldirams is one of the largest food & snack
manufacturers & retail outlet in India. The
various food products offered by Haldirams
include namkeens, papads, sweets, drinks,
banana chips, halke fluke, takatak, frozen curries,
frozen paratha, frozen rice, frozen thali, frozen
snacks and canned sweets.
 It is also in the business of restaurants and
fine dining, but 80% of revenue is generated
by packaged products business. The
company also has an online presence where
customers can place their orders and avail
various special products offered by
Haldirams which include custom sweet
boxes, specialised festive products

7.  Haldirams product strategy as a part of its
marketing mix come in packages of various
sizes to satisfy the different requirements of
customers. They also give a lot of
importance on attractive packaging with
attractive colours to encourage impulse
buying among customers.
 The package also comes filled with nitrogen to
increase the shelf life of products. Haldirams
focuses greatly on delivering quality products.
The whole manufacturing process is in-house and
stringent quality checks are done by the founder
family members themselves. There is a
uniformity in quality and authenticity in taste
which make Haldirams a tremendous success in
Indian snacks market.

8.  Haldiram‟s offers a wide range of products to its
customers.
 The product range includes namkeens, sweets
sharbats, bakery items, dairy products, chips,
pappad and ice creams.
 However namkeens remain the main area of focus
for the group as it contributes close to 60% of its
total revenues.
 By specializing in the manufacturing in the
namkeen market the company has created a niche
market.
 The raw materials used to prepare namkeens are of
best of quality and are
 sourced from all over India.

9. Haldiram’s customizes its products to suit
the tastes and preferences of
customers from different parts of India. It
launched products, which catered to
the tastes of people belonging to specific
regions. For example it launched
,Murukkus a south Indian Snack and Chennai
Mixture for south Indian
customers. Similarly Haldiram’s launched
,bhelpuri keeping in mind customers
residing in western India. The company
offered certain products such as
,Nazarana, Panchratan and Premium only
during the festival season in gift
packs.
These measures have helped Haldiram‟s compete
effectively in a market
that is flooded with a variety of snack items in
different shapes, sizes & flavors.
It has also recently launched biscuits & cookies.

10. The following are the major competitors of Haldiram’s:
 Lays
 Bikaneri
 Balaji
 Unorganized Sector
 However the comparison is restricted to Lays, as this is the
closest competitor of Haldiram’s.
 There is a threat of new entrants especially from the
unorganized sector that has
lesser quality pressures. The entry and exit barriers are both
low leading to stable returns, therefore big companies may
enter this segment looking for a quick profit.
 Threat of substitute products arises from the ability of the
consumer to substitute namkeens by other things that suit
him. For example ice creams, biscuits, bakery products.
CORPORATE STRATEGY

11. 1
3
2
4
Its
advertisements earlier had a mature approach with the base line
“Always in
good taste”, but of late due to a shift in target audience the base line
of the
advertisements too has been changed to “Every zuban pe”
To increase the visibility of the Haldirams brand, the company
has placed
its hoardings in high traffic areas such as train stations and bus
stations.
Posters are designed for display on public transport vehicles
such as buses
and hoardings.
Special brochures are designed for those customers who want to
know more
about Haldirams products. The brochures describe the products and
give
information about the ingredients used to make those products.
Captions are developed that focus on individual products such as ,yeh corn
hai,(this is corn), chota samosa – big mazaa,(small samosa- big ente.)
,yeh kashmiri mix khoob jamega,and ,oozing with taste promoted
individual products .
MARKETING STRATEGY

12. ke wise and outing for burger and other
ast food
s may also substitute for namkeens. The
ers have to monitor prices
ely as a fall in the prices of these substitute
ducts may lead to a price cut
e namkeen segment as well.
s there are three concerns under the Haldiram’s group,
he quality
dards differ substantially and any irresponsibility on the
of any one
cern will have a negative impact on all the three as they
e the same
d name.
ompetition from local restaurants cum sweet shops.
h market presence and share of the unorganized sector

13.  The market is clogged with dominant players such as Frito-
Lay India, PepsiCo’s
 snack foods arm, which has almost brought in a snack-
chip revolution in the country, Haldiram’s and the Delhi-
based snack-food retailer Bikanerwala Foods Pvt Ltd etc.
 It is getting tough for companies such as Haldiram’s who till
now have not paid serious attention to its branding
activities.
 Increased media exposure, ever increasing purchasing
power of the target audience coupled with their desire to
spend more on eating out due to lifestyle changes will fuel
the demand for snack food items and only those companies
which have a considerable share of voice and space in the
market will be able to survive.
 Haldiram’s has the capability of meeting these demands and
only requires a certain revision in its strategies to be able to
do so successfully, which it already has begun to consider.

14. SWOT ANALYSIS
1. A nationwide manufacturer and
strong distribution channel
2. Strong control over distributors
3. Haldiram is the master brand in
Namkeen and growing its chips.
4. Engage in proportioning through out
the year.
5. Employees are very much devoted to
there works
1. Feedback system doesn’t work
property.
2. Proper Importance isn’t gives to
the retailers.
3. Low profit margin to the
distributors.
4. Weak in chips segment.
5. Low profit margin to the retailers
in Namkeen Segment.
STRENGTH WEAKNESS

15. SWOT ANALYSIS
1. 1. Steel big empty market
2. 2. Huge demand in the month of
August to March
1. Facilities provided by the Lay’s, is
offering credit sales.
2. Lay’s and Kurkure paints the
outlets regularly.
3. Matter of low hygienic foods.
4. Insects are found
5. Entrance of Local product
6. Distributor attitude
7. Undercutting to the Whole sale
market
OPPURTUNITIES CHALLENGES