This project report summarizes the snack food industry in India. It describes the growth of the snack industry in India at 25% CAGR since 1995. Popular snack products include potato chips, corn puffs, biscuits. Key factors driving demand are urbanization, innovative marketing, and government support. Major players in the industry are Balaji Wafers, Bikaji Foods, and others. The report also discusses distribution channels, trends, issues, PESTEL analysis, and future outlook with snacks driving future growth. It includes a case study of Harbhole Food Products, a namkeen snacks manufacturer.

1. Project Report
ON
“Snack Food Industry”
Submitted to
(Shree SMT. Santaben Haribhai Gajera MBA Mahila College, Amreli)
IN PARTIAL FULLFILLMENT OF THE
REQUREMENT OF THE AWARD FOR THE DEGREE OF
BACHELOR OF MANAGEMENT (BM)
(Semester VI Master of Management - MAM)
Under
Gujarat Technological University
UNDER THE GUIDANCE OF
Faculty Guide Company Guide
Nisha Rakholiya (professor) Pratik Marsoniya
Submitted by
(Harita S. Gami)
Enrollment No.:1376005850007
M.A.M. – SEMESTER (VI)
Gujarat Technological University
Ahmedabad
May, 2016

3. Growth And Evolution of the Snack
Industry
 After 1995, India has seen a massive change in Snack
food market.
 Snack has been redefined from chips and cookies to
beverages.
 India’s snack food market is growing at 25% CAGR
(compounded annual growth rate).
 The food industry has expanded at the rate of 15.6% over
the last few years.

4. Product Profile
 Potato chips or sticks
 Corn puffs
 Khakhra
 Snack ball
 Cheese ball
 Biscuits
 Chakari
 Chorafari

5. Demand Determination of the
Industry
 Demographic factors
 Increasing urbanization
 Innovative product and marketing initiatives
 Policy initiatives and Government support

6. Players in the industry
 Balaji Wafers Pvt. Ltd.
 Bikaji Foods International Ltd.
 Gopal Snacks Pvt. Ltd.
 Happy Snacks Pvt. Ltd.
 Suraj Foods Products
 Laxmi Snacks Pvt. Ltd.

7. Distribution Channel in the Industry

8. Key Issues And Current Trend
Key Issues
 Competition from above and below
 Rising Input Costs
 Diverging Consumer Trends
Current Trend
• Today, there are around 1,000 types of snacks that are
available in the market.
• The most popular snacks are potato based items and chips.

9. PESTEL Analyses

10. Financial Analysis of Snack Food
Industry
SNACK MARKET SHARE
Popcorn 0.60 %
Potato chips 9.30 %
Processed Snacks 0.80 %
Nuts & seeds 3.30 %
Other Savoury Snacks 85.90 %

11. Michel Porter’s Five Forces Analysis
Model

12. Future Outlook
• Over the coming years, we will see that the snack food market
will become very regional in the taste attributes.
• The major trends and developments of the packaged food
industry in India over the years.
• India packaged food Industry Outlook to FY’2018 – “Ready to
Eat Snacks to Drive Future Growth” provides a
comprehensive analysis of the market size of India packaged
food industry

13. Company Information and Product
Profile
o Harbhole food products was started by Mr. Pratikbhai
Marsoniya on, 2013.
o Harbhole food products is become most popular company
and company have more consumer, who ready to it’s
products thepla, bhakhri and khakhra market.
o Harbhole is partnership firm.
Products:
 Thepla
 Bhakhri
 Khakhra

15. Production Department
 Production Process

16. Marketing Department
• Pricing Decision
• Advertising
• Sales Promotion
• Channel of Distribution

17. Human Rescores
 Recruitment
 Selection
 Training
 Promotion
 Wages & Salary
 Employment Benefits

18. Finance Department
 Sources of Capital
 Management of Fixed Assets
 Working Capital Management
 Profitability
YEAR PROFIT
2013 50 %
2014 52 %
2015 60 %

20.  Strengths
Harbhole food products mainly
produce a namkeen product,
company’s main strength is no
change in product test and no
change in quality or quantity.
 Opportunity
 Harbhole food products have a
one most important opportunity
is scope in the potato chips
market. Company have chance to
produce various flavours
depending on market trend.
 Weakness
Company sent a product to
agent regularly for supply but in
some area agent no visited to
retailer regularly. Company not give
any advertise In TV.
 Threats
 Company have a threats is a
some new namkeen makers are
entered in the same market.
Today, customer’s taste and
preference changing day by day
they can be easily diverted through
others competitors products.

21. Future Outlook
• HARBHOLE FOOD PRODUCTS’S plan is to enter in the
national market.
• Also company produce potato chips and other snacks.
• And they want to use more and more latest technology for
different snacks product production.

22. Suggestion
• Company has to give an instruction about the regularly
visited to retailer to agent.
• According to my suggestion if company gives a more
advertisement in the television, papers, etc than may be
possible increase a sale.

24. Bibliography
• http://kanvic.com/strategies-for-success-in-india-s-snack-food-market.html
• http://www.mbarendezvous.com/general-awareness/indian-snack-food-market/
• http://www.nielsen.com/content/dam/nielsenglobal/jp/docs/report/2014/nielsen%20featured%
• http://www.pfndai.com/Resourses%20Food%20Sci%20Tech/Resources_FS-enchanting%20
• http://www.indiaretailing.com/FoodGrocer/7/42/44/12135/Food-Processing-Sector-in-
Ind-
• http://www.ibef.org/industry/indian-food-industry.aspx
• https://en.wikipedia.org/wiki/Snack#Types_of_snack_foods
• http://www.projectguru.in/publications/pest-analysis-snack-food-market-india/
• http://www.marketing91.com/porters-five-forces-model/
• http://www.technopak.com/Files/frozen-foods-and-snacks-market-in-india.pdf
• https://en.wikipedia.org/wiki/List_of_food_companies