This document provides an overview and history of Amul, including its vision, mission, and operations. It discusses: 1) Amul was established in 1946 as the Kaira District Co-operative Milk Producers' Union and is now a major dairy brand in India. 2) The Gujarat Cooperative Milk Marketing Federation (GCMMF) is Amul's parent organization and India's largest food products marketing group. 3) Amul's vision is to use high-tech solutions while maintaining Indian values and serve a large market in India and neighboring countries with over 10,000 crores in annual turnover.

1. Pioneer Institute Of Professional StudiesPresentation on SIPAmulPresented To:-Presented By:-Prof .KumkumSinhaVikrant kashyap MBA 3rd sem

2. INTRODUCTION & HISTORY:-The first milk union was established in the year 1946. After this, in the year 1955, AMUL was established.The year 1946 union was named as KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION and this union was none other than today’s giant brand AMUL itself. The word AMUL is derived from sanskrit word AMULYA which means PRICELESS.GCMMF Overview:-

3. Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organization. It is a state level apex body of milk cooperatives in Gujarat.

4. Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) is the largest Organization in FMCG industry engaged in marketing of milk & milk products under the brand names of AMUL and SAGAR with an annual turnover exceeding Rs 5000 crores.VISION:-

5. The society focuses on having high-tech solutions without wiping out the Indian people values. The network would consist of over 100 offices, 7500 stockiest. Head quarter is servicing nearly 10 lakhs outlets with a turnover of Rs.10,000 Cr & serving several co-operatives. GCMMF shall also create markets for its products in neighboring countries.

6. MISSION:-

7. Mission of this apex body is alike all that is focusing on the taste, quality and nutritional requirement of its customers. The marketing strategy of the body always try to have excellence in it.Steps:-Collection of Raw-Milk Electronic Milk Test Methyline Blue Reduction Test Purchasing And Standardizing Process Separation Process Quality Check (Processing of Milk) Packaging Process Cold Storage

8. DISTRIBUTION NETWORK:-

9. GCMMF has its distribution network in the form of zonal network.

10. As it is know that the head office of the GCMMF is located in ANAND and its entire network is divided into 5 zones.

11. These zonal offices are located at Mumbai, Chennai, Ahmedabad, Kolkata and New Delhi.