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Pioneer Institute  Of  Professional Studies Presentation on SIP Amul Presented To:-Presented By:- Prof .KumkumSinhaVikrant kashyap                                                             MBA 3rd sem
[object Object],The first milk union was established in the year 1946. After this, in the year 1955, AMUL was established.The year 1946 union was named as KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION and this union was none other than today’s giant brand AMUL itself. The word AMUL is derived from sanskrit word AMULYA which means PRICELESS. ,[object Object]
Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organization. It is a state level apex body of milk cooperatives in Gujarat.
Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) is the largest Organization in FMCG industry engaged in marketing of milk & milk products under the brand names of AMUL and SAGAR with an annual turnover exceeding Rs 5000 crores.,[object Object]
The society focuses on having high-tech solutions without wiping out the Indian people values. The network would consist of over 100 offices, 7500 stockiest. Head quarter is servicing nearly 10 lakhs outlets with a turnover of Rs.10,000 Cr & serving several co-operatives. GCMMF shall also create markets for its products in neighboring countries.
MISSION:-
Mission of this apex body is alike all that is focusing on the taste, quality and nutritional requirement of its customers. The marketing strategy of the body always try to have excellence in it.,[object Object]
[object Object]
GCMMF has its distribution network in the form of zonal network.
As it is know that the head office of the GCMMF is located in ANAND and its entire network is divided into 5 zones.
These zonal offices are located at Mumbai, Chennai, Ahmedabad, Kolkata and New Delhi.

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Amul

  • 1. Pioneer Institute Of Professional Studies Presentation on SIP Amul Presented To:-Presented By:- Prof .KumkumSinhaVikrant kashyap MBA 3rd sem
  • 2.
  • 3. Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organization. It is a state level apex body of milk cooperatives in Gujarat.
  • 4.
  • 5. The society focuses on having high-tech solutions without wiping out the Indian people values. The network would consist of over 100 offices, 7500 stockiest. Head quarter is servicing nearly 10 lakhs outlets with a turnover of Rs.10,000 Cr & serving several co-operatives. GCMMF shall also create markets for its products in neighboring countries.
  • 7.
  • 8.
  • 9. GCMMF has its distribution network in the form of zonal network.
  • 10. As it is know that the head office of the GCMMF is located in ANAND and its entire network is divided into 5 zones.
  • 11. These zonal offices are located at Mumbai, Chennai, Ahmedabad, Kolkata and New Delhi.
  • 12. Moreover there are 49 Depots located across the country and GCMMF caters to 13 Export markets. GCMMF has an excellent distribution.
  • 13.
  • 18.
  • 19. To find the problems faced by retailers in selling and storing.
  • 20.
  • 21.
  • 22. The scope of this study is very limited as it deals with milk market of Indore city only.
  • 23. The study helps out in having retailers’ view, consumer quality service.
  • 24. The project work done will definitely prove to be a helping hand for the firm as well.
  • 25.
  • 26. Out of the whole research and analysis, only two major brands could be highlighted, leaving aside the other non-popular brands.
  • 27.