Parle Products Pvt. Ltd., founded in 1929, is India's largest manufacturer of biscuits and confectionery, known for its popular brands like Parle-G. The company has a significant market share with a rural-urban penetration of 50% to 85%, and per capita consumption of biscuits in India is 1.8 kg. Parle's extensive distribution channels ensure availability across various retail stores nationwide.

1. “PARLE PRODUCTS PVT.LTD”
Submitted To:
Gujarat University
Submitted By: Barot Kushal H
&
Soni Jignesh R
Under Guidence OF :-
Prof Mayur Patel

2. Company’s Introduction
 Founded in 1929 by Chauhan family of Vile Parle
 Parle Products has been India's largest manufacturer of
biscuits and confectionery for almost 80 years. Makers of
the world's largest selling biscuit, Parle-G, and a host of
other very popular brands, the Parle name symbolizes
quality, nutrition and great taste.

3. Biscuit
 Parle-G
 Monaco
 Hide & Seek
 Hide &Seek Bourbon
 Hide & Seek Milano
 Hide &Seek Fab
 Parle Marie
 Nimkin
 Golden Arcs
 Coconut Cookies
Sweets
•Melody
•Mango Bite
•Chox
•Kaccha Mango
Bite
•Poppins
•Kismi

4. Market Share…..
85%
38%
22%
14%
Market Share
Frooti Biscuits Bailley Confectionary

5. Penetration
 Rural-urban penetration of Biscuit :
 Urban Market : 75% to 85%
 Rural Market : 50% to 65%
 Per capita consumption of Biscuits :
 INDIA 1.8 kg,
 South East Asian Countries 2.5 kg to 5.5 kg
 USA 7.5 kg

6. Parle – Product Life Cycle
0
1
2
3
4
5
6
7
8
9
10
Introductory (Bread
Cake)
Growth (Frooti) Maturity (Parle-G) Decline
(Appy, Hide&Seek)
Life
Product

7. Stephan Mixer
 The Stephan TK Mixer is a component to
automatically feed the down-stream make-up
equipment for biscuits, bread, rolls, buns, cake, sweet
goods, cookies and crackers.

8. BISCUIT BAKING OVEN
 260 feet long - Parle has the largest
baking oven in Asia.

9. Levels Of Distribution Channel In
Parle
LEVEL 1
 Availability of all Parle products in the various retail stores
across the length and breadth of the country.
LEVEL 2
 Since it is an FMCG Product this channel exists for
customers scattered throughout the country.
LEVEL 3
Mass consumption is suitable for National and International
Coverage.