NATIONAL ANTHEMS OF AFRICA (National Anthems of Africa)
PARLE PRODUCTS PVT.LTD MARKET SHARE AND DISTRIBUTION CHANNELS
1. “PARLE PRODUCTS PVT.LTD”
Submitted To:
Gujarat University
Submitted By: Barot Kushal H
&
Soni Jignesh R
Under Guidence OF :-
Prof Mayur Patel
2. Company’s Introduction
Founded in 1929 by Chauhan family of Vile Parle
Parle Products has been India's largest manufacturer of
biscuits and confectionery for almost 80 years. Makers of
the world's largest selling biscuit, Parle-G, and a host of
other very popular brands, the Parle name symbolizes
quality, nutrition and great taste.
3. Biscuit
Parle-G
Monaco
Hide & Seek
Hide &Seek Bourbon
Hide & Seek Milano
Hide &Seek Fab
Parle Marie
Nimkin
Golden Arcs
Coconut Cookies
Sweets
•Melody
•Mango Bite
•Chox
•Kaccha Mango
Bite
•Poppins
•Kismi
5. Penetration
Rural-urban penetration of Biscuit :
Urban Market : 75% to 85%
Rural Market : 50% to 65%
Per capita consumption of Biscuits :
INDIA 1.8 kg,
South East Asian Countries 2.5 kg to 5.5 kg
USA 7.5 kg
7. Stephan Mixer
The Stephan TK Mixer is a component to
automatically feed the down-stream make-up
equipment for biscuits, bread, rolls, buns, cake, sweet
goods, cookies and crackers.
9. Levels Of Distribution Channel In
Parle
LEVEL 1
Availability of all Parle products in the various retail stores
across the length and breadth of the country.
LEVEL 2
Since it is an FMCG Product this channel exists for
customers scattered throughout the country.
LEVEL 3
Mass consumption is suitable for National and International
Coverage.