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Neha Gupta
Neha Gupta

Mother Dairy is a dairy products company set up in 1974 in Delhi, India. It markets milk and other dairy products like ice cream, edible oils, fruits and vegetables. Mother Dairy sells approximately 3.2 million liters of milk daily through 1400 retail outlets and 1000 exclusive outlets. It aims to provide quality and affordable food while ensuring fair returns to farmers. The company has expanded its operations beyond Delhi to other major cities in India.

Health & MedicineBusinessTechnology
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MOTHER DAIRY
Colleagues ,[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Breakup of Mother Dairy’s Revenues:
[object Object],[object Object],[object Object],[object Object],[object Object]
Vedio#1
Vision and Mission ,[object Object],[object Object],[object Object]
Brand Selling Most ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reasons Selling The Most ,[object Object],REASONS MOTHER DAIRY(%) PARAS(%) Quality is good 65 47 Taste is good 39 32 Sales are good 17 5 Milk is fresh/pure/good 17 10
Strategies Implemented ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Video#2
Conversion of Milk into Traditional Indian Dairy Products ,[object Object],Cultured Precipitation Condensed Acid Shrikhand Ghee Lassi Kadbi Misti Doi Rabri Kheer Kkoa Paneer Sandesh Chhana Rasgoola Pantoda Rasmalai Burfi Pedha Kalakand Gulabjamun
Expansion Strategies ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Other strategies ,[object Object],[object Object],[object Object],[object Object]
Video#3
[object Object]

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