This document provides information about Gram Tarang Foods and their products. It summarizes that Gram Tarang Foods produces high quality CO2 extracts, oils, and oleoresins from organic spices using supercritical fluid extraction. It then discusses some of Gram Tarang's main products - Diafit Rice, essential oils, and total extracts. It also identifies some of Gram Tarang's competitors in the rice and oil segments. Finally, it outlines Gram Tarang's distribution partners and how the students contributed to the company through social media promotion, market research, and copywriting.

1. GRAM TARANG
FOODS
SUNIL KUMAR SUBUDHI 200409120019
ABHILASH CHYAU PATTANAIK 200409120026
KAKOLI BHAKAT 200409120029
ROSHAN DASH 200409120063
MAUSUMI PARHI 200409120071
REETIKA RATH 200409120082
PRESENTED BY-:

2. INTRODUCTION
In this project we have to do market
research on any firm which is also
our topic of presentation and the
firm which se have selected that is
GRAM TARANG FOODS. It is the firm
which is a part of a organization
name GRAM TARANG under which GT
foods is working.

3. ABOUT GRAM TARANG FOODS
Gramtarang Foods is dedicated to producing
superior quality CO2 extracts (Select oils, Oleoresins
and Total extracts) from raw, organic spices and
herbs. We employ the superior technology Super
Critical Fluid Extraction and also deliver in a socially
and environmentally friendly way.
Customer intimacy is a vital part of Gram Tarang
Foods’ Service. We guarantee the purity & quality of
our extracts. We take enormous pride in delivering
our customers a product that is up to their custom
needs even if they require a product that is not
listed on the website.

4. PRODUCT KNOWLEDGE
Diafit Rice
ESSE NATURALS incense stick Essential Oils
Total Extracts Oleoresin

5. RICE COMPETITORS
The main and important benefit of DiaFit
rice that it is low GI rice. And the company
who sells or manufacturer the low GI Rice
is the competitor of GT Foods.
Example- Sri Venkateswara Rice Mill,
RMJ Modern Rice Mill and many others.
There are many online sellers also who
sells the RNR Rice, can be taken as
competitors.

6. OIL COMPETITORS
All essential oil, extract and oleoresin
manufacturer are the competitors of
GT Foods for this segment and In India
there are many manufacturers of these
items as India is well known for spices
and oils. We researched on these and
found some competitors.

7. RICE COMPETITORS OIL COMPETITORS
Sugar Watchers
Village Rice
SNN Natural Products
Nature Touch Enterprises

8. UMBC- Urban Micro Business Centre is A
Section 8 Company, it is actively involved in
institutionalizing the social disruptive
innovation in Bhubaneswar slums. Which is
one of the main distributors on Diafit Rice.
Offline Distributing Agencies- Offline
distributing agencies also plays a major role
in distributing Diafit rice to small grocery
shops. Small Grocery shop- Small grocery
shops are also the distributors and
supporters of Diafit Rice.
DISTRIBUTION
PARTNERS

9. PROMOTIONS
Social Media Ecom Platforms

10. CONTRIBUTION
we have contributed to the firm on the basis
of content.
We contributed on the basis of promoting
their products through our social media
handles.
We helped them in market research and do
the process in a systematic way since we are
studying marketing so have the knowledge
about it.
we help them in copywriting for their website.
In this project,

11. Thank
Thank
Thank
you!
you!
you!