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Professional
Communication
LESSON#01

INTRODUCTION
BY JAIME ALFREDO CABRERA

ALBUKHARY INTERNATIONAL UNIVERSITY

SLH1013 - Professional English

Tuesday, October 29, 2013
Communication?

But my major is Business!
I need to spend more time on my
IT coursework and homework!
I want to be focus in
Accounting...
My heart is in Finance... not in
Communication!
Why, oh why?

Communication is something
we have been doing all of our
lives… so why …?
Why, oh why?

… why do we spend
significant effort in a
University-level course on
communication?
One REASON WHY

PROFESSIONAL COMMUNICATION
Employers of
business, IT, accounti
ng, or finance
graduates …
… when asked what
they look for in new
employees …
… nearly
unanimously list
communication skills
as a top priority.
OTHER REASONS WHY

PROFESSIONAL COMMUNICATION
Graduates of
computer
science, business, fina
nce, or accounting
need good
communication skills
because…
They need to
communicate well
with customers …
… to understand and
meet customer needs.
They need to
communicate with
project sponsors …
… to fully understand
project inputs and
constraints.
They need to clearly
communicate their
designs to the project
sponsors.
One More Time
Graduates of
IT, management, business, finance, or
accounting need good communication
skills to:
Clearly communicate with sponsors
Fully understand inputs & constraints
Understand & meet clients needs
Communicate well with customers
More Important

They need to be effective in:
Finding a job
Keeping a job
Convincing others to act or
believe
Teaching others how to do
something
Entertaining others
They need to
communicate well
with colleagues …
… and with team
members from other
fields of expertise …
… to productively
complete team tasks
…
… and to derive
maximum benefit
from teamwork.
One More Time

To complete team tasks to
derive the maximum benefit
from teamwork, one must
communicate with colleagues
and team members from
other fields of expertise.
SOMETHING TO THINK
ABOUT

PROFESSIONAL ENGLISH
If it seems that you are
using too much effort
or time on your
communication course
...
… at the expense of
your other
courses, consider this:
Even the most
innovative, valuable, a
nd important technical
work of the decade…
… if inadequately
communicated…
...will never be
implemented, or even
recognized.
On the other hand…
… flawed technical
work that is wellcommunicated…
… even if it is flawed …
can be improved, can
be evaluated… and can
ultimately be
implemented.
… and can ultimately
be implemented.
One More Time...

Flawed technical work that
is well-communicated can
be improved, can be
evaluated and can
ultimately be
implemented.
USE WHAT YOU KNOW

EXERCISE: TAKE A FEW MINUTES
Give some examples
where poor
communication
resulted in…
1. A problem was not

solved
2. A problem’s
solution was
delayed, or
3. A poorer-quality
solution than possible
was implemented.
One More Time

Poor communication resulted in
Not solving of a problem,
Delay of a solution, or
Implementation of poorerquality solution than
possible
Source
Adapted by Jaime Alfredo Cabrera from
McNeill, Bellamy & Burrows, Introduction
to Engineering Design, 2000.
Professional
Communication
LESSON #02

IMPORTANCE OF THE COURSE

SLH1013 - Professional English

Tuesday, October 29, 2013

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Professional Communication 01 - Introduction

Editor's Notes

  1. Employers prioritize ___ when they hire new employees. Experience * communication skills personality technology skills age culture professionalism
  2. Good communication skills are vital to one’s ability to ___ & ___ a job . *find * keep leave determine reject ignoreGood communication skills enable one to ___ & ___ client needs. *Understand *meet communicate find keep
  3. Good communication skills are vital to one’s ability to ___ others . *convince act believe rebuff recoilGood communication skills enable one to ___ others how to ___. *teach *do something tell command obey behave
  4. Communication skills allows one to ___ team tasks and to enjoy maximum benefits from ___. * complete *teamwork organize work lead teams
  5. Good technicalskills are ___ good communication skills. *less important than* more important than*as important as I don’t know I’m not sure