This document discusses the importance of effective professional communication. It notes that effective communication depends on both the content and delivery of a message. The key points are that the audience may not fully understand or could misunderstand a message if it is not communicated clearly and for the intended audience. It also discusses how ineffective communication could result in the sender not getting the attention or desired results they want. Effective communication is important for leadership and achieving goals.

1. Professional
Communication
LESSON #02
THE IMPORTANCE OF THIS
COURSE
BY JAIME ALFREDO CABRERA
ALBUKHARY INTERNATIONAL UNIVERSITY
SLH1013 - Professional English
Tuesday, October 29, 2013

2. Quote, Unquote
You can’t give what you don’t have.”
- Anonymous
By anonymous
SLH1013 - Professional English
Tuesday, October 29, 2013

3. WHY THIS LESSON IS IMPORTANT
You may know what you want
to say.
You may not know how to say
it in the most effective way.
You might be less than 100%
clear.
Practical example and explanation are at www.cbsnews.com/8301-505125_162-28247949/its-not-what-you-say-but-how-you-say-it/ . This is related to writing effectiveness ("The entire point of communication
Tuesday, October
is toSLH1013 - Professional English
communicate. This point seems frequently forgotten... Remember: Write for your audience.... the method that works is to be tactful about it, not blunt.) at www.critters.org/whathow.html . 29, 2013

4. WHAT CAN HAPPEN WHEN...
 ...
your receiver does not receive your
message?
 ... your receiver does not understand your
meaning?
 ... your receiver misunderstands your
meaning.
 ... your receiver gets less than 100% of your
message.
 ... another receiver gets your message.
Practical example and explanation are at www.cbsnews.com/8301-505125_162-28247949/its-not-what-you-say-but-how-you-say-it/ . This is related to writing effectiveness ("The entire point of communication
Tuesday, October
is toSLH1013 - Professional English
communicate. This point seems frequently forgotten... Remember: Write for your audience.... the method that works is to be tactful about it, not blunt.) at www.critters.org/whathow.html . 29, 2013

5. COMMUNICATION EFFECTIVENESS #1
The attention that you want
“Communication is about content
and delivery, fifty-fifty. But when it
comes to leadership, it's all about
the delivery....” (Tobak, 2011)
SLH1013 - Professional English
Tuesday, October 29, 2013

6. COMMUNICATION EFFECTIVENESS #1
“... what you say matters, but how
you say it, how you relate to
folks, is what differentiates great
leaders from the pack.” (Tobak,
2011)
SLH1013 - Professional English
Tuesday, October 29, 2013

7. COMMUNICATION EFFECTIVENESS #2
The results that you want
“That means you can have
innovative ideas, indeed you
must, but ...
Practical example and explanation are at www.cbsnews.com/8301-505125_162-28247949/its-not-what-you-say-but-how-you-say-it/ . This is related to writing effectiveness ("The entire point of communication
is to communicate. This point seems frequently forgotten... Remember: Write for your audience.... the method that works is to be tactful about it, not blunt.) at www.critters.org/whathow.html .
SLH1013 - Professional English
Tuesday, October 29, 2013

8. COMMUNICATION EFFECTIVENESS #2
“... if you can't deliver them in a
way that connects with people
and relates to them in a
meaningful way, you won't get
results.” (Tobak, 2011.)
Practical example and explanation are at www.cbsnews.com/8301-505125_162-28247949/its-not-what-you-say-but-how-you-say-it/ . This is related to writing effectiveness ("The entire point of communication
is to communicate. This point seems frequently forgotten... Remember: Write for your audience.... the method that works is to be tactful about it, not blunt.) at www.critters.org/whathow.html .
SLH1013 - Professional English
Tuesday, October 29, 2013

9. Professional
Communication
LESSON #03
THE SEVEN FUNCTIONS OF
PROFESSIONAL
COMMUNICATION
SLH1013 - Professional English
Tuesday, October 29, 2013