Moodboards
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The document discusses three ideas for mood boards for an anti-littering campaign. The first idea features cartoon sea creatures to gently convey the message to both children and adults. The second idea uses dull imagery to realistically portray the destruction litter causes beaches visited by adults. The third idea incorporates a familiar cartoon character like SpongeBob to make beach cleaning exciting and appeal to children. Accompanying texts and logos would further each campaign's message and branding. Merchandise like hoodies are also proposed to promote the organization.
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In what way does your media product use, develop or challange forms and conventions of real media products?
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The document discusses how the media product challenges conventions of real media products in several ways:
1) It uses experimental genre conventions by using grey colors and nature shots in the music video, contrasting the usual bright colors and club shots of the dance pop genre.
2) It challenges the iconography of the artist by changing the usual deer/stag symbol to a dog, representing a new beginning.
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The document discusses how the media product challenges conventions of real media products in several ways:
1) It uses experimental genre conventions by using grey colors and nature shots in the music video, contrasting the usual bright colors and club shots of the dance pop genre.
2) It challenges the iconography of the artist by changing the usual deer/stag symbol to a dog, representing a new beginning.
3) It uses semiotics like medium shots of a smiling girl to signify joy and freedom, and includes mysterious enigma codes and editing of images on the digipak cover.
4) While the digipak and advertisement design follows conventions like white fonts and background images, it aims to attract audiences
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The summaries are:
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2. The name of the product and other text are designed to stand out from the rest of the advertisement through bold fonts, size of text, and high-contrast colors that make them easy to read from a distance.
3. Famous celebrities or characters are often featured in the main image to immediately catch audience attention and promote familiarity and connection with the product.
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The document analyzes three soap opera posters:
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2) A Hollyoaks poster with characters manipulated to appear on fire, implying heat and tension. The tagline promises "The week that will change Holly Oaks forever."
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Question 1
The document discusses how a media product used conventions from real media in its poster and magazine covers. For the poster, it featured characters in the center like film posters to show a focus on character development. It also used a plural title like coming-of-age films to suggest plots and belonging. Background elements like locations and gradients were included to draw attention to the characters. A subtle flower crown motif was used to intrigue viewers about a character and theme. For the magazine covers, Little White Lies was used as inspiration.
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1) The combinations of the poster, magazine, and teaser trailer were effective as they maintained continuity through consistent font, colors, and elements that showed a sequence or trend.
2) The products appealed to a wide audience through the use of universal themes like falling in love and obstacles, and characters of varying ages and genders that most people could relate to.
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The summaries are:
1. Billboard advertisements clearly represent the product or brand being advertised through prominent use of colors, logos, and images that are recognizable to the audience.
2. The name of the product and other text are designed to stand out from the rest of the advertisement through bold fonts, size of text, and high-contrast colors that make them easy to read from a distance.
3. Famous celebrities or characters are often featured in the main image to immediately catch audience attention and promote familiarity and connection with the product.
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The document summarizes advertising campaigns for Barnardo's and Cherokee and Tesco F&F brands.
For Barnardo's, the campaign uses increasingly shocking images of babies in distress to prompt donations, with the third image showing a baby with a cockroach in its mouth.
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The document discusses the marketing campaign for a film called "If I Stay." It describes the color scheme, fonts, images, and taglines used in the poster and other promotional materials. The color scheme was dominantly blue, black, and white to relate to the iPhone and appear more personal. Images of the two main characters were used on the front cover to introduce them and suggest the genre. A grid of images on the poster indicated the story line through scenarios that could have been photographed. The target audience for the marketing campaign was teenagers aged 15-21, who would be most likely to watch the genre of film and relate to the ideas of iPhones and recording social events.
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The document analyzes three soap opera posters:
1) An EastEnders poster that prominently features the main character to hint at danger, uses red tones and the tagline "Walford. Change. Forever." to imply impending doom.
2) A Hollyoaks poster with characters manipulated to appear on fire, implying heat and tension. The tagline promises "The week that will change Holly Oaks forever."
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The document discusses how a media product used conventions from real media in its poster and magazine covers. For the poster, it featured characters in the center like film posters to show a focus on character development. It also used a plural title like coming-of-age films to suggest plots and belonging. Background elements like locations and gradients were included to draw attention to the characters. A subtle flower crown motif was used to intrigue viewers about a character and theme. For the magazine covers, Little White Lies was used as inspiration.
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Print advert screenshots
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How effective was the combination of the main
1) The combinations of the poster, magazine, and teaser trailer were effective as they maintained continuity through consistent font, colors, and elements that showed a sequence or trend.
2) The products appealed to a wide audience through the use of universal themes like falling in love and obstacles, and characters of varying ages and genders that most people could relate to.
3) The three products worked better together because they clearly linked to each other and allowed the audience to learn more about the film, creating intrigue.
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This document provides information on three financial technology solutions from Payment Components Ltd: 1) Financial Messaging Libraries that allow building, parsing, validating and transforming SWIFT and SEPA messages; 2) aplonCash Treasury Management System, an automated electronic payments solution that integrates with corporate systems; 3) Bespoke project development services covering the full scope of a project from inception to implementation and ongoing support using latest technologies.
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El documento resume la situación futura del autor en el año 2035. Menciona que está casado con una mujer genéticamente modificada que se ajusta a sus gustos. Compraron un hijo robot que no hace necesidades. El autor es coronel del ejército mutante del Ecuador luego de haber ganado la tercera guerra mundial en 2016 por el agua usando sus poderes sobrenaturales radioactivos. Planea entregar un trofeo virtual a un jugador de fútbol online y visitar Nueva York (territorio ecuatoriano) el 10 de
Summer Youth Camp - Order in Chaos
The document describes several youth camp Bible study curricula and activities provided by Creative Youth Ideas, including "Whale of a Tale" based on the book of Jonah, "Who Do You Say that I AM?" focusing on Jesus' question to his disciples, and "Fruit of the Spirit" exploring the fruits of the spirit from Galatians 5. It also describes "The Great Adventure", a western-themed Bible study series loosely based on the song by Steven Curtis Chapman.
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Similar to Moodboards
Task 8 production
The document provides details on the design of a logo, campaign posters, and merchandise for a marine litter campaign by the organization Surfers Against Sewage. It includes mockups of the main logo, variations of the logo, two poster ideas and the final poster design. It also outlines plans for a range of merchandise including t-shirts, mugs, soft toys, beach equipment and more featuring the campaign characters and logo. Membership forms are proposed with different visual designs including images of the campaign characters and information on sign up details and membership packages.
Logo
The document provides details on the development process of logos, posters, and merchandise for a social action campaign. It includes sketches, digital designs, and explanations of design choices. For the logos, the designer experimented with different styles and characters before settling on a crab mascot. Posters were created to educate children about litter in an engaging way. Merchandise included t-shirt, hat, and bodyboard designs building on the established logo. Membership forms were also designed, incorporating the mascot character into underwater scenes.
Logo
The document provides details on the development process of branding assets for a social action organization. It describes creating a logo by drawing a crab mascot and scanning it digitally. Further logo iterations experiment with style and color variations. Posters are designed to educate children on litter cleanup in a fun, game-like way. Merchandise designs include t-shirts, hats and bodyboards featuring the logo and messaging. Membership forms are given underwater themes through rotoscoped illustrations of crabs, turtles and seals to appeal to children while still including necessary legal information. The branding assets were created to be cohesive in style and message across different mediums.
Logo
The document provides details on the development process of logos, posters, and merchandise for a social action campaign. It includes sketches, digital designs, and explanations of design choices. For the logos, the designer experimented with different styles and characters before settling on a crab mascot. Posters were created to educate children about litter in an engaging way. Merchandise included t-shirt, hat, and bodyboard designs building on the established logo. Membership forms were also designed, incorporating the mascot character into underwater scenes.
Logo
The document provides details on the development of branding and promotional materials for the organization Surfers Against Sewage. It describes creating a logo featuring a crab mascot with pastel colors. Posters were made to educate children about litter, using illustrations and facts. Merchandise with the logo was designed, including t-shirts and bodyboards. A membership form was created with an underwater scene and characters from the logo to engage both children and parents. Consistency was maintained across materials through repeated use of themes, colors, fonts and characters.
Moodboard
The document provides initial ideas for three different campaigns to raise awareness about ocean conservation.
The first idea is aimed at children and involves creating cartoon animal mascots to educate them about healthy sea life through books, games and posters.
The second targets adults interested in fitness with an event combining a beach run with litter collection. Merchandise and minimalist posters would promote the fun run for charity.
The third addresses fishing enthusiasts by using shocking imagery and facts on posters to illustrate the harmful effects of abandoned fishing equipment on wildlife.
Production Powerpoint
The document provides details on logo designs, campaign posters, merchandise designs, and membership forms for a charity focused on cleaning beaches and protecting wildlife.
The logo designs feature a simple surfboard logo to represent the organization. Campaign posters will use dark tones and emotive imagery to target adults rather than children. Merchandise designs include clothing, accessories, and printed items featuring penguins, starfish, and the charity's logo in bright colors for children or monochrome tones for adults. Membership forms will include information on the charity, benefits of joining, and space to provide contact details.
Production Powerpoint
The document provides details on logo designs, campaign posters, and merchandise designs for a charity campaign aimed at reducing litter on beaches. For the logo, the designer improved it by simplifying the surfboard graphic and using a bold font with thick outlines. Three campaign posters were designed for adults using less imagery and more text in a formal tone. The posters use a deteriorating double exposure effect to emphasize the message. A two-sided membership form and designs for t-shirts, hats and bags are also presented, with the designs focusing on the logo or modern graphics related to beaches and wildlife.
Evaluation
Tom Armstrong created a campaign focused on stopping ocean pollution. His main goals were to gain worldwide attention and raise awareness of the issue. He produced logos, posters, merchandise and other materials to communicate his message. Through testing and feedback, Armstrong found that simpler, less graphic designs were most effective at clearly conveying his message to all audiences while remaining appropriate for his target demographic of people of all ages.
Evaluation
The document describes the process of designing logos and posters for a children's environmental organization called Seas for Life. The designer created a cartoon crab character logo to appeal to children while incorporating subtle elements of the existing Surfers Against Sewage logo. They refined the logo design through several iterations to make it distinct from the original yet flexible enough to work in different contexts. Three educational posters were also created with simple, clear messaging about litter and how it affects beach animals, tailored to be understood by and engage children. The techniques used, like hand drawing and Photoshop, helped make the logo and posters visually appealing yet understandable for their intended young audience.
Mood Board
The document discusses three ideas for mood boards aimed at different audiences. The first idea is for a children's poster. It recommends using bold, easy to read fonts in black or dark colors. Cartoon-like imagery should be bright, simple and fun to engage children. Vibrant primary colors will attract their attention. The second idea is for a charity logo featuring a surfboard with the name in a bold, soft font for memorability. The third idea is a poster on litter's effects on animals aimed at adults. It recommends a formal, thin font and darker, serious imagery and colors to convey the gravity of the issue.
Product Research
The document discusses various products and marketing materials from environmental organizations Surfers Against Sewage (SAS), Greenpeace, and Friends of the Earth (FOE).
It analyzes a SAS t-shirt featuring marine litter, noting the environmentally friendly materials. It also examines SAS posters, including one using imagery of discarded surfboards to emphasize threats to waves. The document reviews Greenpeace logos and a campaign poster portraying future climate change. It also looks at FOE's online candle sales and a bee-focused campaign with bright, inviting design.
Task 3 social action
The document discusses branding and logos used by several environmental organizations, including Surfers Against Sewage, NRDC, WWF, and Trees for Cities. For each organization, 1-2 campaigns or pieces of merchandise are described in terms of imagery, intended audience, and purpose. The branding aims to raise awareness of environmental issues in an eye-catching way through shocking imagery and clear messaging. Logos incorporate symbolic imagery related to each organization's mission in an identifiable but not overly bold design.
Product research
This document contains summaries of several posters, logos, and marketing materials for the organization Surfers Against Sewage.
The first poster uses dark colors and imagery of surfboards in sand to depict the negative impact of sewage on beaches in a haunting way. Another poster takes a more humorous approach, showing a surfer covered in sewage to disgust viewers and raise awareness in a memorable way.
Logos for SAS include a simple, plain logo aimed at adults and an more image-heavy logo using whales and sea creatures to appeal to children. Merchandise like t-shirts promote the brand and raise awareness when worn.
Leaflets are used to both recruit new members and renew existing members.
Idea generation
This document outlines 5 ideas for a campaign by Surfers Against Sewage to raise awareness about marine litter.
Idea 1 focuses on photographs showing the actual damage of litter and images of SAS cleanup efforts, aimed at adults 16+. Idea 2 aims content at children, using cartoon animals disturbed by litter on membership forms, posters, and teddy bear merchandise.
Idea 3, also aimed at ages 15-30, uses animated photo shopped images of sea creatures constructed from litter. Idea 4 adapts the Jaws movie poster to depict a shark made of litter threatening a surfer.
Idea 5 targets fishing enthusiasts ages 17+ around how discarded fishing gear kills sea life and decreases fish populations. Each idea
Ideageneration social action
This document outlines 5 ideas for a campaign by Surfers Against Sewage to raise awareness about marine litter.
Idea 1 focuses on photographs showing the actual damage of litter and images of SAS cleanup efforts, aimed at adults 16+. Idea 2 aims content at children, using cartoon animals disturbed by litter on membership forms, posters, and teddy bear merchandise.
Idea 3, also aimed at ages 15-30, uses animated photo shopped images of sea creatures constructed from litter. Idea 4 adapts the Jaws movie poster to depict a shark made of litter threatening a surfer.
Idea 5 targets fishing enthusiasts ages 17+ around how discarded fishing gear kills sea life and decreases fish populations. Each idea
Proforma
The document contains ideas for creating promotional materials for the organization Surfers Against Sewage. It includes four initial ideas for a campaign poster, with the first idea being selected to develop further. It also includes draft designs for a membership form and merchandise items like t-shirts, mugs, and surfing accessories, with an emphasis on using the organization's color scheme and logo. The merchandise ideas range from inexpensive stickers to more expensive items like surfboards to appeal to different member levels.
Proforma
The document contains ideas for creating promotional materials for the organization Surfers Against Sewage. It includes four initial ideas for a campaign poster, with the first idea of a split beach being selected to develop further. Other concepts include logo designs, membership forms, merchandise ideas like t-shirts and mugs, and inspiration for clothing items displaying the campaign message. Sketches and mockups are provided of potential poster designs, membership booklets, and merchandise displaying the organization's logo and colors.
Proforma
The document contains ideas for campaign materials for the organization Surfers Against Sewage. It includes four initial ideas for a campaign poster, with the first idea being selected to develop further. It also includes draft designs for a membership form and merchandise items like t-shirts, mugs, and surfing accessories, with an emphasis on using the organization's color scheme and logo. The merchandise ideas range from inexpensive stickers to more expensive items like surfboards to appeal to different member levels.
Task 9: Evaluation
The document compares campaign posters from Surfers Against Sewage (SAS) to posters designed for a younger audience. The SAS posters use dark colors and disturbing images to raise awareness about a serious issue, but the author feels they would be hard to distribute to children. The author's posters use brighter colors and a lighter tone to attract children's attention while still delivering a meaningful message. Both posters employ colorful fonts and layouts to make the text stand out, though the author's provides more information about an upcoming beach cleanup event. Overall, the document analyzes design choices between the SAS posters and the author's to evaluate which better suits different target audiences.
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Task 10 improved
1. The National Union of Journalists (NUJ) created guidelines for journalists to follow when writing about sensitive topics to avoid causing offense. This was in response to past misrepresentation of certain groups.
2. The NUJ guidelines cover reporting on topics like terrorism, race, asylum/immigration, and disability. Journalists are expected to present information factually and avoid biased opinions that could upset people.
3. The NUJ also has a code of practice that journalists must follow, including upholding media freedom and accuracy. Members can refuse assignments that breach the code while still having union support.
Task 10 nuj
The National Union of Journalists (NUJ) created guidelines to help journalists write appropriately about sensitive topics without causing offense. The NUJ guidelines were developed in response to misrepresentations of certain groups in media. Journalists must follow the NUJ code, which includes 12 rules like ensuring information is accurate, avoiding plagiarism, and not intruding into people's private lives. The guidelines aim to prevent biased or factually incorrect reporting that could sway opinions or upset readers.
Task 2 photography
The document discusses various camera settings that control different aspects of photographs, including aperture, shutter speed, ISO, white balance, and post-processing tools. It explains that aperture controls depth of field, shutter speed determines how movement is rendered, ISO adjusts light sensitivity, and white balance ensures accurate color. Lower F-numbers, faster shutter speeds, higher ISO, and manual white balance can impact image quality. Examples demonstrate how adjusting these settings changes the look of photos.
Digital graphics
The document discusses different types of digital graphics including raster graphics, vector graphics, JPEG, TIFF, PSD, AI, and 3DS file formats. Raster graphics are made up of pixels that can become distorted when resized, while vector graphics are resolution-independent shapes that can be resized without quality loss. JPEG is commonly used for photos due to its small file size but quality degrades with multiple edits. TIFF allows for lossless compression but results in large file sizes. PSD preserves layers and transparency but can only be opened in Photoshop. AI and 3DS graphics can be scaled without quality loss but require specific software to open.
Task2 photography
The document discusses several key camera settings that impact photographs:
- Aperture controls depth of field - a wide aperture blurs the background while a narrow aperture keeps more in focus. It is measured by f-numbers, with lower numbers having a wider aperture.
- Shutter speed determines how long the shutter is open, impacting motion and light. Faster speeds freeze motion while slower speeds blur it.
- ISO makes the sensor more or less sensitive to light, with higher numbers letting in more light but potentially adding noise.
- White balance helps the camera determine colors by registering what is white in the scene.
Improvements for social action
This document discusses improvements to a social action organization including a new adult membership form page, final poster, and new fonts and character.
Production
The document discusses plans for a poster and membership form for an organization aimed at raising awareness of ocean pollution. The poster will use a cartoon style to appeal to children while also including photography of the sea to engage adults. Bright colors will be used to attract attention. The membership form will include the organization's logo, details about its work, facts about pollution impacts, and pricing on the front and back. Merchandise ideas will also be tested and developed for both child and adult audiences.
Production
The document discusses plans for a poster and membership form for an organization aimed at raising awareness of ocean pollution. For the poster, the goal is to appeal to both children and adults with a cartoon style and images of the sea. Bright colors will be used to attract attention and promote an upcoming beach cleanup. The membership form will include the organization's logo, details about its mission and activities, facts about pollution harms, and pricing for different levels of membership. Merchandise ideas are also being developed to engage both younger and older audiences in the organization's cause.
Production
The document discusses plans for a poster and membership form for an organization aimed at raising awareness of ocean pollution. For the poster, the goal is to appeal to both children and adults with a cartoon style and images of the sea. Bright colors will be used to attract attention and promote an upcoming beach cleanup. The membership form will include the organization's logo, details about its mission and activities, facts about pollution impacts, and pricing for different levels of membership. Final merchandise designs will be tested and tailored for both younger and older audiences.
Moodboards
The document discusses three ideas for mood boards for an anti-littering campaign. The first idea features cartoon sea creatures to gently convey the message to both children and adults. The second idea uses dull imagery to realistically portray the destruction litter causes beaches visited by adults. The third idea incorporates a familiar cartoon character like SpongeBob to make beach cleaning exciting and appeal to children. Accompanying texts and logos would further each campaign's message and branding. Merchandise like hoodies are also proposed to promote the organization.
Sas factfile
Surfers Against Sewage (SAS) is a UK-based non-profit formed in 1990 by surfers in Cornwall to address water pollution through advocacy and education. SAS campaigns to improve UK ocean water quality by reducing sewage overflows and litter. They organize beach cleanups and have educated thousands about pollution's impacts. Key issues SAS addresses are the 31,000 annual sewer overflows contaminating water and doubling of marine litter over 15 years. SAS aims to mobilize thousands of volunteers annually to continue cleaning beaches and informing communities about ocean health issues.
Task 10
The National Union of Journalists (NUJ) created guidelines to prevent misrepresentation and ensure factual, unbiased reporting. The NUJ guidelines address sensitive topics like terrorism, race, and disability. Journalists who are NUJ members must follow the guidelines and NUJ code of practice when writing. The code aims to uphold media freedom and prevent harmful, inaccurate, unfair or discriminatory information. It also protects journalists' sources and allows them to refuse assignments that breach the code.
Task 3
The summaries provide an overview of various documents related to Jennifer Lawrence, including magazine interviews, news articles, and a Wikipedia page. The Marie Claire interview discusses Lawrence's personal life and filming of the Hunger Games movies. The Vogue interview has a humorous tone and focuses on Lawrence's personality and stories from film sets. The Telegraph article talks about Lawrence struggling with fame and her work on American Hustle. The People article summarizes Lawrence's response after nude photos of her were leaked online without consent. A David Letterman interview shows Lawrence's funny personality while discussing her career and personal life. Her Wikipedia page provides biographical details and an overview of her career progression and major roles. Fan questionnaires reveal favorite roles, films, and
.
The summaries provide an overview of various documents related to Jennifer Lawrence, including magazine interviews, news articles, and a Wikipedia page. The Marie Claire interview discusses Lawrence's personal life and filming of the Hunger Games movies. The Vogue interview has a humorous tone and focuses on Lawrence's personality and stories from film sets. The Telegraph article talks about Lawrence struggling with fame and her work on American Hustle. The People article summarizes Lawrence's response after nude photos of her were leaked online without consent. A David Letterman interview shows Lawrence's funny personality while discussing her career and personal life. Her Wikipedia page provides biographical details and an overview of her career progression and major roles. Fan questionnaires reveal favorite roles, films, and
Research template
The document summarizes three case studies:
1) An NHS anti-smoking campaign used shocking imagery and facts to persuade people to quit smoking and show the health damage caused by smoking.
2) A YMCA campaign featured an image of a homeless girl to raise awareness of youth homelessness and encourage donations to help young people find housing.
3) An Australian media group called Youthworx Media uses colorful graphics and videos on its website to provide media education and experience to young people.
Task 4
Zara portrays itself as a high-end brand through clean, simple advertisements that focus on the quality of the brand rather than price. Missguided targets teens and young adults with colorful, Polaroid-style ads that prominently feature prices to draw in customers. Yves Saint Laurent uses minimalist ads with only the brand name displayed large to portray an image of wealth and luxury. H&M targets young audiences with simplistic ads on a white background that prominently feature prices to highlight affordability.
Lo4 pro forma(3)
This marketing presentation outlines a campaign to promote an up-and-coming indie/rock artist named Henry-Maitland-Clark. The objectives are to establish his image and target audience, and sell 2500-3000 albums for his first full release. The target audience is 20-25 year old fans of bands like Hozier, Imagine Dragons, and Kodaline. The campaign will use various social media platforms, radio play, TV appearances, and merchandise to build awareness and fans. The goal is to position Henry as a talented new artist and sell enough albums to kickstart his music career.
Presentation1
Kellogg's case study summarization:
1) Kellogg's campaigned to encourage nutritious breakfasts for children and increase healthy eating awareness, generating positive publicity for the brand.
2) The "help give a child a breakfast" campaign attracted media attention by helping make positive changes for children, showing the brand in a good light.
3) Organizing breakfast club events communicated their message while creating positive publicity through community involvement and increased sales.
Task 3
Here are potential responses to your primary research questions about Jennifer Lawrence:
1. My favorite film with Jennifer Lawrence is Silver Linings Playbook because I enjoyed the story and her emotional performance in it.
2. My favorite Hunger Games film is Catching Fire. I thought the story expanded the world of Panem in an exciting way and the stakes felt higher for Katniss in that installment.
3. A favorite quote is "If we burn, you burn with us" because it captures Katniss' defiance against the Capitol and willingness to fight for what she believes in.
4. Jennifer Lawrence seems down-to-earth and humble despite her fame, which I admire. Her willingness to be vulnerable in
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Moodboards
- 2. Idea 1 Please clean our home! I have selected lots of cartoon images as this just makes it much more appropriate for the audience as this is for everyone, however I wanted it to be suitable for a younger audience also so that they are also able to see the effects of littering the beach and what other people are doing to the sea. I have selected lots of bright colours to draw attention and also picked these cute images of sea creatures as this just makes it less harsh, yet with the speech bubbles it still gets the message across. I am going to make these kind of cartoon animals in Photoshop as I think this is a much more sensitive way to approach this subject as the underlining meaning is that these animals are being affected, killed and injured by the litter that is put in to the sea and left on the beaches. I will also have these speech bubbles as it helps get the message across to people of a younger age.
- 3. This would be used for the text in the speech bubble, this just adds to the child-friendly theme this campaign is aiming for. Rest of the text e.g. logo This would be the style of logo for this campaign.
- 4. Idea 2 This idea is basically to show the destruction that is happening to the beaches that people are visiting, all as a result of the public and some other sources. This particular campaign is aimed at adults as the other two have been really focused at a younger age group and have been more interactive such as the beach clean up. This is more of the harsh reality of what is happening so it is much better suited to adults who can also get involved and help out or donate. The idea for the poster is to show a clear beach with the sea coming in and bringing all of the dirt, litter and fishing supplies That have been dumped in the sea with it. This just shows exactly what is really Going on and the poster will also have Contact details so that people that see it can either donate themselves or even Choose to get involved and become a Volunteer as this kind of information will be included. More text can be on this one As it isn’t for a younger age group, However I still want the image to be the main focus and also the brand name and logo so they know who it is.
- 5. Idea 2 This would be used for any slogans or text used on the poster for the campaign. These would be used for the actual organisation name and on the logo. Logo example: The colours would be really toned down and quite dull as it shows the beach has lowered in quality.
- 6. Idea 3 These cartoon images show who the audience is as they are very childlike and lack too much detail so they are really simple, making them good for kind of primary school age where the schools will take them on trips such as this beach clean up that can be really educational and also fun. The advertisement campaign needs to look fun and exciting as it is for children so something such as cleaning really needs to excite them. Involving a character that they all know and that is familiar to them such as this SpongeBob character below could potentially be a really good idea. This makes it much more fun looking and will also appeal to them more as if a kid sees a picture of a character that they see on TV they are most likely going to be interested on what it is and why it is on this campaign.
- 7. This would be used for the text in the speech bubble as it links with the child friendly theme and also links well with the animations used such as the SpongeBob character. This font would be used for the text on the main poster that is going to read “beach clean up!” These will be used for the text on the logo or for the text on the poster on any other areas. These are just some examples of what the hoodies and the merchandise area of this campaign would look like for all three of my ideas, however I will design a much wider range of items instead of just hoodies as an option. I have just kept these very simple as an example, to show that I will include the logo of the organisation as a way to promote the brand when people are wearing them. The items will all come in a range of colours, some plain like these two and also some brighter to attract more of a wider audience to this merchandise. I would also like to design some children's wear as I have seen from research that many organisations do this and it would also link with some of the campaigns I have created as two of them are more suited to be child friendly and sensitive around certain topics. I would like to design T-shirts, jumpers, beanies, keyrings and