The document discusses the responsibilities of journalists to report truthfully and avoid bias when writing about sensitive groups. It notes that journalists have social, legal and ethical obligations to represent groups accurately and not in a way that promotes hatred or discrimination. The National Union of Journalists has established guidelines for journalists to follow regarding topics like race, immigration and disability to encourage sensitive writing. However, some headlines still exaggerate or make biased claims that could negatively influence readers' perceptions of certain groups. The document emphasizes that journalists must consider the tone, language and connotations used when discussing sensitive topics.