The document provides information about the target audiences and content of two magazines - Men's Health and Empire. Men's Health targets wealthy males aged 25-34 with content focused on fitness, sports cars, and luxury goods. Empire's audience is largely male university-educated readers around age 35. In contrast to Men's Health, Empire uses bright colorful layouts and covers a broad range of films without focusing on any particular gender.

1. Task 2
Jordan Lee

2. Men's Health
From the men's health reader profile you
can see that this magazine aims its content
at a male audience with a wide age range
but the majority of their readers coming
the 25-34 range. Their reader profile also
specifies on the type of lifestyle the typical
male would have that reads this magazine
but from codes and conventions
throughout the magazine it is made very
clear of the type of person they are aiming
their magazine at. The majority of their
male readers come from the ABC1
category. This social grade represents the
type of lifestyle that is associated with
someone reading this magazine. This being
a rather wealthy and luxurious male that
likes to look good and have all types of
high quality assets such as a flash sports
car, designer clothing and a expensive
watch.

3. • Layout: the layout for the men's health magazine is very clean looking but
also very jam packet full of cover lines to look at. The basis of the magazine is
a white background this enables the editor to go with which ever colour
scheme they like for the fonts. As a almost trademark of the magazine they
always tend to go with a classic red for the masthead, this is most likely done
on a technical basis of that it is recognisable to the audience and that they
will pick up on this in shops to make it easier for them to find the magazine
they are looking for. Red could also have been used as a colour of masculinity
to show that this is a magazine targeted at a male audience as typically
people might see red as a ‘manly’ colour. As with the choice of fonts for the
masthead it is the same idea of having a recognisable font with crisp edges to
also represent masculinity. In some of the cover lines they used bigger fonts
for certain words that will draw the audience in such as, muscle, protein and
the whole cover line of ripped right now. As a company they know that these
words and cover lines are going to be the things that draw the audience in
the most and especially for the audience that they are targeting which will be
looking for this muscular ripped body to suite their lifestyle. They used a
recognisable face to the front cover of this particular issue which is Liam
Hemsworth, the audience might likely recognise this celeb so this is another
way of drawing in the right audience. Also to people who don’t know who he
is just seeing a masculine male of the same sort of lifestyle they have on the
front might draw them in because they want what he has or feel they can
relate.
• Captioning: the captioning for this main image of Liam Hemsworth would be
the ‘Build lean hard muscle like Liam Hemsworth’ although he is the main
subject of the front cover this caption isn’t one of the stand out ones and isn’t
clear that it is captioning to the image unless you know who he is.
• Anchorage: the main anchorage for this magazine front cover would be the
words and cover lines that the audience of this magazine would want to see
this would be. Muscle, Ripped right now! And gym free abs!
Men's Health

4. Men's Health• Technical: this is a A4 paper stock glossy magazine, it
consists of bold strong lettering and fonts across the
front cover with a clean colour scheme that consists
of masculine colours such as red and blue to
represent the target audience of this magazine. The
masthead consists of its usual strong edged serif font
where as the cover lines uses majority sans serif fonts
to tone down the front cover and to make it a lot
more free flowing and easy on the eye.
• Written: the front cover for this magazine consists of
short snappy informal cover lines. The use of hash
tags and slang in the cover line ‘Lessons from the real
#fitfams’ shows the writing style of which men's
health uses. This would also lead again lead to the
target audience, young person that is indulged by
social media and technology hence the hashtag.
• Symbolic: the use of bold masculine colours such as
red and blue symbolises the audience in which this
magazine is aimed. It’s the same with the model he is
used as a symbol of what the audience can look like
and live like if they were maybe to purchase this
magazine, he could also be used as a symbol of what
the audience may already look like.

5. Men’s Health
layout: the layout for this double page spread within
the magazine looks quite messy with lots of products
chucked on to the page but is actually well
organised, the use of numbered annotations makes
the products more accessible to the audience than
at first glance. The bike in the centre of the page is
the main anchor for this brief product spread, it
takes up a lot of this page and I think for someone
flicking through the magazine this would be a
drawing point. The use of a white background
behind the products adds more of this clean and
professional feel of the entire magazine it also works
as a good basis so that things can just be added on
the page and read with ease such as the writing
about each product.
Captioning: the captioning on this page comes from
short product descriptions which are linked to each
image. These may also include prices and rating
from other buyers from the same audience profiles.
Anchorage: As previously said, the images are the
main anchorage for this spread. Mostly coming from
the biggest image on the page of the flash bike. This
draws people into this page as the things displayed
are things that will appeal to their audience.

6. • Technical: the use or expensive and necessary
gadgets for this audience is used to entice people
into looking at this spread. Using a white
background made the things on the page stand out
more, there is a lot black and white within this
spread and black and white is usually seen as classy.
This relates to the luxury lifestyle the audience has.
• Written: the writing within this double page spread
consists of informative short descriptions on the
products displayed on the page this is used to draw
people into the products. This isn't really a style as
they are just brief explanations and prices for the
items but still put prices on all these things and
suggests that these readers need these items.
• Symbolic: the layout of this page resembles the
sophisticated and organised life that may be
associated with the audience. This also provides lots
of accessories that you may find associated with
males and really generalises the fact of this being a
male magazine. They all revolve around sports or
having luxury items that symbolises these males of
their lives all revolving around being looking good,
keeping fit and having the best things in life to make
themselves feeling better.
Men’s Health

7. Empire
The audience profile for the empire
magazine is a largely male audience
around the age of 35. They will most
likely be employed with a University
degree or currently studying for their
university degree. This reader is said to
come from a ABC background which
isn’t as flashy and luxurious as the
lifestyle associated with the men's
health magazine but still live a good life
but may have settled down with a
family now rather than living the
bachelor lifestyle of the men’s health
audience.

8. Empire
• Layout: the layout for this example of the empire
magazine is very clustered, they have used very
bright colours in, pink, blue and yellow to catch
peoples eye and attract people to this magazine.
They used the main cover line for the magazine at
the bottom and In the middle of the page, this is
unusual to see on a front cover of a magazine but as
the cover itself is so eye-catching they are not
needing the cover lines to attract the audience.
Although it is not the main anchorage of this cover it
does explain what to expect inside and the montage
of pictures of different movies also entices people to
find out where their favourite movies ranks in their
list. I think the layout of the cover shows who the
magazine may be trying to appeal to as it uses big
boisterous fonts and a fairly informal feel to its
organisation.
• Captioning: the main image/images is captioned by
the main cover line of the front cover ‘ the 300
greatest movies of all time’ obviously this is linking
the main image as telling people what this image is
all about.
• Anchorage: the anchorage for this cover comes in
multiple forms, the main anchorage for this cover is
the colour scheme, the use of bold bright colours
draws people in and in this example is a unique
example of colour scheming.

9. Empire
• Technical: this like the last magazine example is a A4 paper stock Glossy magazine. It
uses bright eye catching colours to show that this example of the magazine is a
special edition rather than some of the other colour schemes empire may choose to
go with like their classic red for the masthead ‘Empire’. The whole front cover uses
sans serif with very similar styled fonts though out as appose to the last example
which used serif for the masthead only I think this is used to show the informality of
the magazine and that it is just a easy read.
• Written: for this magazine there is not a lot of written work within the cover. Cover
lines and a brief run down on the content inside makes up all the writing but from
these short cover lines you can tell that this magazine may be quite informal as it
uses a bold font that feels quite informal and as if the magazine could be aimed at a
younger or more of a casual reader but this is not the case as I found out when I
looked into the magazines audience profile which described their audience as
someone around 35 years of age and well educated - ‘University educated’.
• Symbolic: the mix of bright masculine and feminism colours on the cover doesn’t
really suggest which gender this magazine may be aimed at, I think the main
montage of images gives a different idea though as it is made up of mostly male
characters in films rather than females. Although it is not as suggestive as the last
example I used of Men's health it still gives reason to believe the audience may be
male majority. Again looking at the media pack it showed evidence of who their
magazine is targeting. The audience is largely male as appose to female as I
previously said I think this is obviously who they are trying to target but the colour
scheme on this example could be confusing and lead you to believe it is evenly
distributed as they are quite feminine colours. I imagine that as it is mixed it is a very
wide audience and that they aren't trying to suggest the type of people they are
targeting within the magazine. Although the colours do not suggest who the
magazine is aimed at the images sourced within them do maybe suggest a male
audience as a lot of the characters on the cover are male and quite masculine roles.
this does make the magazine appear very male orientated but on of the key things
that may also suggest the female attraction is the magic mike blob near the empire
logo. The half naked man has a sex appeal to female readers as they want to find out
‘whose abs are these?’.

10. Empire
• Layout: the layout for this page follows the same style as the front
cover of the magazine as it is the article for the main cover line
but moves away from this montage look of the front cover and
turns into a more organised article but still using some of the style
of the front cover. It follows the same colour scheme of blues,
yellows and pinks. Again these colours do not suggest a specific
audience like they may have in the men's health magazine. The
page uses multiple images linked to some of the movies that they
are talking about they would have only done it for a few films to
keep the article short as possible and not taking up to much
room.
• Captioning: the captioning for this article is where they have used
images and text to show the audience the films. This gives people
a better understanding of the styling and what they will be
watching.
• Anchorage: on the double page spread the anchorage consists of
three things, colour scheme, images and the films being talked
about. The colour scheme is bright and eye catching, when
flicking through the magazine this is something that will catch
people interests it’s the same with the images and the films used,
if people notice some of their favourite films they will be
interested in finding out where they rank on Empires list of the
300 greatest movies.

11. Empire• Technical: this article used the same colour scheme that was used on
the front cover of the magazine this is so that people recognise what
this article is about so that people can easily access the article if they
were just flicking through the magazine. The article is split into thirds
which can often be found within magazines this makes the article
more free flowing and organised and also easier to follow when
reading the article. This colour scheme again doesn’t give a definite
idea of the type of audience this magazine would be aimed at. I think
that the reason for a bright non gender bias colour scheme is to
appeal to both genders even though their magazines general
audience is mostly male.
• Written: the writing style for this article is very short but yet
descriptive it tells peoples about the movies and why they make their
place on this list. It is written in a chat format like it is someone
talking to you directly about each movie. This informal style of text is
most likely used as a way of communicating with their audience that
comes from a ABC social class. This grade of people could be seen to
use informal language like the one used within this list.
• Symbolic: Similar to the front cover the colour scheme isn’t
symbolising a specific gender that would be reading this magazine
unlike the Men’s health magazine. It is also the same with the types
of films they are including, they don’t only use manly action films or
girly rom-coms. It has a very broad range of films that don’t really
symbolise either gender but such mini articles like the ‘leading ladies’
suggests that more females will be reading this section of the
magazine as appose to it being ‘leading men’.