2. The purpose of a campaign like this one would be to
bring national change this is one of the obvious
purposes of this campaign as it is a national problem
that needs to be addressed to stop deaths and health
problems to our next generation. Raising awareness
will also be a key part as some people may not know
that smoking around people will have the same effect
on them as it will to you, this alerts people to this
issue and might make them think twice about smoking
around people, specifically children. This is obviously
also to campaigns against smoking around children
and other non smokers. Campaigns like this one to
stop smoking around kids had made a big impact
recently, as of the 1st of October 2015 smoking in a car
with someone under 18 will be a crime. This change
was implemented after the extensive amounts of
continuous campaigning on this certain issue and now
has something to show for it. Changes to smoking
have been happening for years with other huge
impacts like, no longer aloud to advertise tobacco to
people, stopping people smoking In enclosed public
spaces and tobacco products no longer being on
display in shops. These types of changed have more
than halved the number of smokers between 1975
and 2015.
Passive smoking campaign
3. Campaigns like this one to stop smoking
around kids had made a big impact recently, as
of the 1st of October 2015 smoking in a car
with someone under 18 will be a crime. This
change was implemented after the extensive
amounts of continuous campaigning on this
certain issue and now has something to show
for it. Changes to smoking have been
happening for years with other huge impacts
like, no longer aloud to advertise tobacco to
people, stopping people smoking In enclosed
public spaces and tobacco products no longer
being on display in shops. These types of
changed have more than halved the number of
smokers between 1975 and 2015. The
techniques used in this campaigns is to target
smokers and to make them feel bad about
what they are doing to their kids, the use of a
baby's bottle with the cigarettes in gives the
impression to the audience that this is what
they are directly feeding their children.
Passive smoking campaign
4. OBV is a campaign that’s purpose is to change peoples
voting behavior, voting for racial equality through-out
Britain. It also uses celebrities in their campaign to
bring attention to themselves to infiltrate the media
and spread their message quicker and to a much
broader audience.
This may also be to build relationships with people as
they may be in the same situation where they don’t
feel that because of their race they are being fairly
treat by other people and the government.
trying to achieve this by using the voices and images of
well known black celebrity's to make an impact on
people who look up to them or just people that know
of them. This campaign created a very strong message
from such simplistic posters and made its point
nationally as it soon made its way into mainstream
media because of the strong message and the
celebrity's that were spreading this message. Other
purposes were to change peoples attitudes to the way
different races are treat throughout Britain although
they may not relate to the racial issues they may see
they may have their eyes opened up about the racial
inequality that exists in Britain.
Racial voting campaign
5. Racial voting campaign
The main message behind this campaign though
is to bring about national change and to
strengthen the black community into feeling like
this is their country as well and they have a right
to speak out about it and live in this country
equally to anybody else. The priority targets that
they want more equality in that seems to be over
shadowed by race is areas like; education, health
and employment which there is clear divides
among communities of people.
In some places this campaign may be target more
locally if an area has a much larger racial
diversification than others. Places like London
and Manchester struggle with racial inequality
due to the diversification within the cities.
6. EU voting campaign
This campaign is based around the current EU
referendum, its clear that this campaign is
targeting a national change surrounding peoples
political views particularly the current EU
referendum. The main goal is to get people on
board with a vote to stay in the EU and is going up
against similar campaigns on the opposite side
(Brexit) which will have an opposite purpose.
Unlike the other campaigns I have analysed, this
campaign didn’t use images to make an effect on
the audience that will be looking at it and instead
use a message that people read and gets people
really thinking about it. This I believe being such a
strong message will have multiple effects and
purposes, it will definitely change some peoples
attitudes to wanting to leave although it doesn’t
directly tell you to vote to stay it still opens up
peoples minds to it. It also provides information on
voting and when to do it by simply but it is still
ticking the purposes off of being informative as
well as a poster to have an effect on people.
Another clear purpose of this is to change the
voting behavior of this vote which links to changing
peoples attitudes
7. Deaf Fest social issue
The main purpose that this Deaf Fest
organisation tries to target is creating
access to media production for non-
traditional groups. I think that this is done
to give deaf people the chance to
experience things that people without
hearing problems may not face this is
done by creating a group and events that
are unique to this community and isn't
something that you see around. This also
creates a stronger bond between the deaf
community as they meet people going
through the same things and also get the
experience some of us that aren't as
unfortunate get to experience.
8. York “anti-homeless” bars social issue
This story that emerged on social media
after residents of york on their commute
to work or college saw these bars installed
in order to stop the homeless staying in
this area was backlashes and then taken to
the local press is an example of people
posting online and asking for people to
spread awareness served multiple
purposes. Its first purpose was raising
awareness around friends & family which
helped gain the attention of the press. This
is where this issue was infiltrated into
mainstream media where is created a
even bigger backlash with polls and lots of
angry residents hitting back at the choice
of the city to take action like this against its
homeless community. This was in order to
receive local change within York and to try
and get the city to help the homeless
rather than push them out. But to little
effect as the bars still remain in place.
