Product Placement
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Product placement involves inserting brand name products into media content so that they appear naturally within the story or environment. While this hidden advertising can influence viewers' opinions of the products, companies argue it is a less intrusive form of advertising than pop-up ads or subscription cards. Some key examples of product placement include placements in movies like Wayne's World and James Bond films.
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blog.garageentrepreneurs.com
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The Walt Disney Company is a leading entertainment company founded in 1923 with four business segments: media networks, parks and resorts, studio entertainment, and consumer products. Under new CEO Robert Iger, Disney has adopted more collaborative and empowering management practices compared to previous leadership. Iger's changes have led to increased creativity, teamwork, and revenues across Disney's business divisions through synergies and new products and franchises. Disney faces opportunities in franchising, new platforms, and international markets, but also threats from piracy, declining ad revenues, and economic weakness.
Viral Marketing
Viral marketing is an attempt to spread a marketing message through consumers in an exponential way, similar to how a virus spreads. It relies on consumers sharing content easily and voluntarily with their social networks. Buzz marketing generates publicity through unusual events or experiences combined with branding. Word of mouth is the most powerful medium due to its perceived honesty between consumers. For a marketing message to spread virally, it needs key ingredients like fun, intrigue, and making the sharer look cool. Characteristics that facilitate viral sharing include entertainment, potential rewards, and appealing to consumer motivations like helping others.
Promotion
The document discusses various aspects of promotion and advertising. It defines promotion as the communication methods used by marketers to disseminate information about products and brands. Promotional methods include advertising, personal selling, sales promotions, public relations, sponsorship, and direct marketing. The document also discusses the objectives of advertising as informing, persuading, or reminding target audiences. It covers factors involved in developing advertising campaigns, such as determining budgets, messages, and appropriate media channels.
Truth & Top-of-Mind
A lecture I had in Aalto University in "Brands in Strategic Marketing"-course on 14.2.2011. Talking about advertising agency role in brand building from the planning perspective.
Integrated marketing communication
This document provides information and guidance about developing an effective marketing communications plan through advertising. It discusses identifying objectives and target audiences, developing unique selling propositions, writing compelling ad copy, choosing appropriate media, and measuring effectiveness. Tips are provided for publicity strategies, sales techniques, and selecting the best advertising media for a business.
Purple cow
The document discusses moving marketing beyond the traditional "Ps of Marketing" to focus on creating "Purple Cow" products and experiences that are remarkable. It argues remarkable marketing involves building remarkable qualities into products and services, not just adding marketing as an afterthought. Three key points are made:
1) Traditional marketing approaches are no longer effective as consumers ignore messages and are harder to reach.
2) Companies should focus on creating remarkable products that people actively seek out, rather than just safe, ordinary products with great marketing.
3) For marketing to be successful today, it needs to be integrated into all aspects of the product development process from invention through pricing and selling.
Online Video Practices > May 15, 2006
A classic presentation that I gave at IAB Leadership Forum: Broadband & Beyond about how brands should think about broadband video; it's amazing that so little has changed in almost a year.
Practical Tips for Lead Generation Through Display Advertising
Display advertising can play an important role in lead generation by reaching target audiences at scale throughout the buyer's journey. Some key tips for making display work include:
1) Define the target audience for a broad initial "reach" campaign.
2) Customize ad creative to directly address each audience segment.
3) Use an initial reach campaign followed by retargeting ads to drive serious conversions at lower cost.
4) Measure how display advertising impacts other lead generation tactics like search and email.
About PR
Public relations is a planned effort to establish mutual understanding between an organization and its internal and external publics through communication. The overall aim of public relations is to protect and enhance an organization's reputation. Public relations involves a variety of communication methods and tools to educate the media and public about an organization, including press releases, meetings, events, and media coverage. Successful public relations requires identifying target audiences and key messages to achieve business goals and objectives.
Chapter08
The document discusses various approaches to developing creative strategies and big ideas for advertising campaigns, including determining the target audience, identifying inherent drama or key benefits of the product, and establishing brand image or positioning. It also covers techniques for developing concepts like the unique selling proposition and evaluating ideas through input verification and revision.
9 ways how cause marketing can help you achieve your marketing objectives.
Effective Cause Marketing coupled with technology can help businesses to differentiate brand, improve customer engagement and increase sales through the power of charity.
Old Spice Market Strategies
(1) Old Spice is exploring new marketing strategies across social networks, mobile platforms, and interactive experiences to better engage consumers.
(2) The document outlines plans to use technologies like QR codes, augmented reality, mobile websites, and geotargeted Bluetooth to provide interactive product info and promotions.
(3) A key goal is building the Old Spice brand through fun online quizzes, user-generated content on blogs and social media, and a promotional contest with the prize of becoming the "face behind the brand."
Chpt 11.12.13 business english-final
The document discusses various topics related to advertising, promotion, and accounting. It provides definitions for advertising, promotional tools, and accounting terms. It also includes sections on advertising agencies, target markets, thresholds for advertising effectiveness, and comparative advertising methods.
Intro to advt.
Advertising is defined as any paid, non-personal form of communication used to promote ideas, goods, or services to induce people to buy a product. The word advertising comes from the Latin words "ad" meaning toward and "verto" meaning turn, literally meaning to turn people's attention toward something specific. Advertising has several functions including differentiating products from competitors, communicating product information, urging product use, expanding distribution, increasing brand preference and loyalty, reducing sales costs, and creating new demands. The main advantages are increased and stabilized sales, maintaining existing markets and exploring new ones, controlling product prices, guaranteed quick sales, minimum efforts, retail price maintenance, sales forecasting, and publicity for manufacturers, middlemen, sales
Content Strategy in a Changing World
A guest lecture delivered by Mihika Barua (Percolate Marketing) to an undergraduate PR class at DePaul University, Chicago.
Effects of advertising on consumer behaviour
Project on Effects of Advertising on consumer behavior and such includes:
* Introduction to Advertisement
* Advertisement and its Kinds
* Detail Studies
* History of Advertisements
* Effects of Advertisements
* Pros and Cons of Advertisement
* Case Studies on Pepsi and Nike
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Practical Tips for Lead Generation Through Display Advertising
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9 ways how cause marketing can help you achieve your marketing objectives.
9 ways how cause marketing can help you achieve your marketing objectives.
More from Sam Spurlin
Wound Ballistics and Body Armor Paper Presentation
Wound ballistics provided the scientific basis for the development of body armor. However, other factors like weight, comfort, cost of production, and bureaucracy became more important over time in influencing the development of body armor. Key developments included Kocher's studies of gunshot wounds in the 1870s, WWII casualty surveys which showed the potential for body armor, and armor designs from the Civil War through Vietnam which struggled with issues of weight and ballistic effectiveness.
Review Game
The document outlines the rules of the game "Presidency Basketball" and then provides information about the qualifications, terms, roles, and powers of the US President. It discusses the two-term limit established by the 22nd Amendment as well as exceptions like FDR who was elected to four terms. Other topics covered include the roles of Commander-in-Chief, Chief Diplomat, and the Cabinet. The document also summarizes presidential powers, checks on powers, and traditions like the State of the Union address.
First Ladies
This document discusses the roles and contributions of First Ladies throughout history. It lists both traditional roles like hosting events at the White House, promoting charities, and accompanying the President, as well as non-traditional roles like advising the President, lobbying for causes, and taking moral stands. It notes that Jacqueline Kennedy worked as a journalist prior to marrying John F. Kennedy. The document asks the reader to consider what the most important role for a First Lady is, if any roles are inappropriate, and how roles may differ if the country has its first female president.
Federal Bureaucracy
The federal bureaucracy carries out the day-to-day work of the government as the nation's largest employer, with over 2.7 million employees managing tasks like mail delivery, regulating businesses, collecting taxes, and overseeing national forests. While it provides hierarchical authority, job specialization and formalized rules, the bureaucracy also faces criticisms of being inefficient, wasteful, and overly bureaucratic. The Executive Office of the President oversees executive departments like State, Defense, Justice and others, as well as independent agencies like NASA, Social Security Administration and the Federal Election Commission that operate outside the traditional department structure.
Vice President And Succession
The document discusses the evolving role of the Vice President of the United States. It notes that traditionally the Vice President was seen as an insignificant role, but over time the office has taken on more responsibilities. It highlights that Richard Nixon was influential in expanding the Vice President's role to include presiding over Cabinet meetings and temporarily assuming executive powers. The 25th Amendment further formalized procedures for replacing a president who is unable to serve. The document poses questions about qualifications for presidential succession.
Impeachment
Andrew Johnson, in addition to Bill Clinton, is the only U.S. president to be impeached. The impeachment process is outlined in the U.S. Constitution and allows for certain federal officials, including the president and vice president, to be charged with "Treason, Bribery, or other high Crimes and Misdemeanors" by the House of Representatives. If impeached, the official is then tried in the Senate where a two-thirds majority vote is required for conviction and removal from office. The document proceeds to describe the impeachment processes of Bill Clinton and Andrew Johnson.
presidential roles
This document outlines the topics and objectives for a unit on the American presidency. It will cover the roles and responsibilities of the president, including serving as head of state, chief executive, commander-in-chief, chief diplomat, and others. The unit will also discuss inaugural addresses and state of the union speeches, the growth of executive powers, impeachment, and other related topics. Students will learn about the qualifications to be president, term limits, salaries, and more through readings, discussions, and a vocabulary game.
Economic Stimulus Package
The document discusses the economic stimulus package passed by the US government in response to the recession. It provided both tax cuts and increased government spending, as Democrats favored more spending on infrastructure and industries while Republicans preferred broader tax cuts. The $787 billion package included $70 billion in tax cuts and the rest in new spending. Most economists believe the stimulus would create the most jobs in 2010. The document asks the reader for their opinion on what, if anything, the government should do to improve the economy.
Credit And Bankruptcy
- Credit cards allow you to borrow money and make purchases now while paying it back later. However, carrying a balance and paying interest long-term is costly. It's best to only charge what you can pay off each month to avoid interest charges.
- Your credit score reflects how reliably you pay your debts back and determines the interest rates you'll receive on loans. Factors like on-time payments and credit utilization are considered.
- Bankruptcy is an option for eliminating debt through legal proceedings, but it severely damages your credit for years and certain types of debts cannot be discharged this way. Chapter 7 involves liquidating assets while Chapter 13 sets up a repayment plan over 3-5 years.
Investing
The document discusses various investment options including stocks, bonds, index funds, and retirement accounts. It provides an overview of key concepts such as how companies raise capital by selling stock, how index funds work, the purpose of bonds, and tax benefits of retirement accounts. The main takeaway message is that the stock market offers investment opportunities, index funds are a good way to invest in stocks, bonds provide relative security, and higher risk investments offer higher potential returns.
Budgets
1) A budget is a plan for how to spend your money by setting limits in different spending categories and sticking to them.
2) There are key reasons to make a budget - to know where your money is going, ensure expenses are less than income, and identify problem spending areas.
3) To make a budget, track expenses to estimate categories, create a template to list income/expenses, analyze results, and adjust expenses as needed. Spreadsheets or cash envelopes can help track budget categories.
Economics Basketball Review
The document is a mock economics class being taught by "Mr. Jordan Spurlin" that covers various economic concepts through a basketball-themed game of questions and answers. It addresses topics like opportunity cost, laws of supply and demand, production possibilities curves, comparative advantage, trade barriers, NAFTA, the Federal Reserve, the business cycle, and more. Students can take shots from further away for correct answers, while the teacher shoots for incorrect answers. Participation is tracked and students can donate shots to each other.
9 The Fed
The document discusses notes about missing assignments and up-to-date grades. It then covers comparative advantage between Switzerland and the United States in producing chocolate and wheat. The rest of the document outlines topics around fiscal policy, monetary policy, the Federal Reserve system, and their role in stimulating or restricting economic growth.
International Trade
This document discusses trade and specialization. It defines key terms like imports, exports, absolute advantage, and comparative advantage. It explains that countries and individuals will export goods they have a comparative advantage in producing and import goods that are cheaper from other countries. The document also briefly discusses barriers to trade like quotas and tariffs, as well as organizations that promote free trade like the World Trade Organization and North American Free Trade Agreement.
Entrepreneurship And Project
The document discusses entrepreneurship and the challenges small businesses face. It provides instructions for a class project where students will create an investor packet to pitch a product or service idea. Key points discussed include common strategies entrepreneurs use like identifying new opportunities or improving existing products. Challenges for small businesses mentioned are poor management, financing issues, and hiring qualified workers. Famous entrepreneurs are noted to likely share common personality traits or characteristics.
6 Market Economy
The document discusses key concepts of a market economy including how markets allocate scarce resources, utility and preferences, and how prices transmit information. It addresses topics like normal goods versus inferior goods, markets being amoral but self-correcting systems, and the circular flow model showing how every transaction benefits both parties. The pillars of free enterprise like private property, specialization, voluntary exchange and the price system are also summarized.
4 Supply
Supply refers to the quantity of a good or service that producers are willing and able to offer for sale at different prices over a set period of time. The law of supply states that, all else being equal, as price increases, quantity supplied increases and vice versa. Price elasticity of supply measures the responsiveness of quantity supplied to changes in price. Factors that can change the supply curve include changes in marginal costs of production, changes in the number of producers, and changes in producer expectations.
3 Demand
This document discusses the economic concept of demand. It defines demand as the quantity of a good or service that consumers are willing and able to purchase at various price points. The document then explores factors that can influence demand, including price, income levels, availability of substitutes and complements, weather, population changes, tastes and preferences, expectations, and more. Examples are provided to illustrate how changes in these factors can shift a demand curve or change the quantity demanded through the price effect.
2 Scarcity, Opportunity Cost, Trade Offs, & Ppc
The document discusses key economic concepts like scarcity, opportunity cost, and trade-offs. It explains that scarcity means the inability to satisfy all wants, and opportunity cost refers to the best alternative given up when making a choice. Several questions are also posed about applying these concepts, such as what the opportunity cost is of spending time studying different subjects or what resources might be scarce for a factory owner.
Day 8: Public Opinion Polls
This document discusses internet activity, public opinion polls, and how to conduct scientific polls. It notes that websites may not be legitimate and to verify information from unknown sources. Wikipedia is mentioned as a starting point but not authoritative. Public opinion polls are used by candidates, analysts, and media to understand preferences and opinions. Scientific polls involve defining the population, a random sample, valid questions, and controlled administration. The document provides examples of bad question types to avoid, such as double negatives, double-barreled questions, leading questions, question order bias, unbalanced questions, and complex language.
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A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
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Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
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1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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Product Placement
- 2. objective • be able to identify and explain the rationale behind product placement in movies, sports, video games and television.
- 3. what is product placement? • the practice of inserting products into media in such a way as to make it appear normal. • using brand name products as props as a form of advertising.
- 4. where should advertisers draw the line? • is it ok for companies to pay to have their products used on T.V.? • does seeing a product used on T.V. influence your opinion of it?
- 5. would you sell advertising space on your own body?
- 6. product placement in movies • Wayne’s World, Austin Powers, James Bond, Spiderman
- 7. the growth of advertising • Advertisers have to get their message out while not angering people – Pop-up ads, subscription cards & anything else intrusive are becoming less popular • Viral marketing – Marketing phenomenon that facilitates and encourages people to pass along a marketing message.
- 8. objective, revisited • what is product placement? • why do companies do it?