Nivea launched a promotional campaign on Facebook to raise awareness of its men's products and encourage women to purchase them as gifts. The campaign strategy involved creating engaging online advertisements targeting women ages 25 to 45. The advertisements used Say Media's "AdFrames" platform to display a full-screen interactive concept showing Nivea's product range and driving consumers to a Facebook store. The results showed that this browser takeover format, which presented many product options at once, successfully drove traffic and allowed potential buyers to browse selections.
Ambush marketing and the advantages attached with itICE Factor
Ambush Marketing is also one such tool in which the advertiser uses other’s campaign to promote their own products. though this may sound unethical but in reality it is not.
Small and medium-sized businesses truly need to comprehend the significance of promotional and marketing methodologies. Business promoting is a functioning procedure which should be in all respects intently examined for acquiring the best outcomes.
For More Details please visit our website : https://seotechsolution.in/
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Ambush marketing and the advantages attached with itICE Factor
Ambush Marketing is also one such tool in which the advertiser uses other’s campaign to promote their own products. though this may sound unethical but in reality it is not.
Small and medium-sized businesses truly need to comprehend the significance of promotional and marketing methodologies. Business promoting is a functioning procedure which should be in all respects intently examined for acquiring the best outcomes.
For More Details please visit our website : https://seotechsolution.in/
https://bit.ly/374lLqx
https://bit.ly/2z6CT2t
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https://bit.ly/2MynA5S
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Purpose and objective of advertising, advantages and disadvantages - Basics o...Rai University Ahmedabad
This lecture will help student to understand why advertising is into existence by throwing light on the purpose and objective of advertisement along with their advantages and disadvantages
Types, benefits of experiential marketingFactory360
Experiential marketing when done right by the experiential marketing company, it generates rewarding benefits. Here are some of the benefits of experiential marketing…
Whether you want to create ads on Facebook, Instagram, Google Ads, Youtube or countless other platforms; keep these steps in mind when creating an ad campaign. Remember, advertising is testing.
Purpose and objective of advertising, advantages and disadvantages - Basics o...Rai University Ahmedabad
This lecture will help student to understand why advertising is into existence by throwing light on the purpose and objective of advertisement along with their advantages and disadvantages
Types, benefits of experiential marketingFactory360
Experiential marketing when done right by the experiential marketing company, it generates rewarding benefits. Here are some of the benefits of experiential marketing…
Whether you want to create ads on Facebook, Instagram, Google Ads, Youtube or countless other platforms; keep these steps in mind when creating an ad campaign. Remember, advertising is testing.
This is a mini case study review of NIVEA uploaded as an assignment for the marketing internship under Prof.Sameer Mathur.
Do check it out and please review.
My BBA (H) viva project on marketing.
Some slides contain animations, download to watch the whole presentation. Please share if you like it.
Feel free to give your feedback.
This presentation has been made by myself to show a clear idea about the advertising management, nature and scope, significance of it, objectives, advantages and disadvantages, types of Advertising management, advertising budget flow, pie chart ...etc..
Dove is a personal care brand which is owned by Unilever. It was created in the year 1955 by an American chemist named Vincent Lamberti. The Dover products are sold in more than 150 countries and are offering a range of products for women, men and children. Dove's logo is a silhouette profile of the brand's namesake bird. The products include beauty bars, lotions/moisturizers, antiperspirants/deodorants, hair care, body washes, or facial care products.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
4. Advertising is the action of calling public attention to something,
especially by paid announcements
Types of Advertising includes Online Advertising, Radio
Advertising, Television Advertising, Out of Home Media etc.
Nothing except the mint can make money without Advertising
Promotion is the one of the 4P’s Marketing Mix.
Promotion keeps the product in the minds of the customer and
helps stimulate demand for the product.
Promotion involves ongoing advertising and publicity.
The ongoing activities of advertising, sales and public relations are
often considered aspects of promotions.
5. ADVERTISING VS PROMOTION
Advertising is Long Term Activity and Promotion is
Short Term Activity
Advertising is more expensive than Promotion indeed.
Advertising may or may not increase the sales and
Promotion directly related to sales.
Nivea opted a unique promotion strategy using
“Facebook Store”
This campaign falls under “Slice-of-life” Marketing
7. Nivea's planning agency ,Carat approached Say
Media.
Raise awareness - Nivea for men products .
To encourage women - to buy Nivea products
from Facebook store.
To boost sales during Christmas.
The Real novelty - specially designed gift-
wrapping.
9. To Create an engaging online ad
Target – Female Audience (25yrs-45yrs)
Drawing attention to the quality of the product
Introduce new product range
Driving consumers to the Facebook Store.
12. Media developed online advertising campaign using
“AdFrames” platform and full-screen
concepts on specific targeted
appropriate age/gender demographic.
This involved enticing online consumers to open a full-
screen window featuring the portfolio of Nivea For Men
products displayed around a video of the current,
television ad, along with an invitation to visit the
Facebook store.
The takeover concept created an engaging environment
for consumers, and provided many opportunities for
interaction with the range of products.
19. The key to success of this short online ad campaign was the ability to show a
gallery of all the Nivea For Men products together through Say Media's AdFrames
browser takeover full-screen concept, which drove up the click-to-site rate. The
large range of options created a 'window shopping' effect delivering plenty of
choice for the targeted female consumers, allowing them to make informed buying
decisions.
Key Learning