BuzzFeed's After Party YouTube channel targets college-aged young adults with comedy sketches and videos about relationships, drinking, sex, and cooking with alcohol. The channel's content includes shows like "Ladies' Room," "Whine About It," and "Married vs. Single" that are released weekly. While the channel is successful in reaching its target audience on YouTube, recommendations include making better use of Facebook to promote the channel and create a sense of community, as well as collaborating with YouTube celebrities and utilizing BuzzFeed's trial-and-error process to create more binge-worthy content.

1. Lexie Slavin, Darby Malkin,
Rachel Workstel & Aidan Meyer
COM400.1/600.1 | #NHBuzzFeed
S.I. Newhouse School of Public Communications
Syracuse University
Professor: Jennifer Grygiel

2. What is it?
BuzzFeed Motion Pictures' drunk uncle. Sketches,
parodies, pranks and adventures. Everyone knows the
after party is the real party. New, hilarious and random
daily content and shows! Subscribe and be the first to
watch the latest Married Vs. Single every Saturday!
“
”
Source: https://www.youtube.com/channel/UCXTqV3PR-aKaOr-
1HE60NjQ/about

3. Overview
- Adult-oriented content
- Targets “college-aged” students and young adults
- Types of content:
- Drinking, Relationships, Sex, Cooking (with drinking)
- Content Buckets:
- Advice, This vs. That, “Bathroom Talks,” Personality Traits, Married vs. Single
- Celebrity Appearances
- Snooki (Jersey Shore), Hannah Hart (My Drunk Kitchen)

4. Strategy
Content
Multiple “shows” on the channel (i.e. Ladies’ Room, Whine About it, Married vs. Single)
Have similar audiences in age but target male and female individually
Special videos (i.e. challenges with Olympians, “How To...”)
Targets younger audience and is timely
The channel is only on YouTube; no corresponding Twitter, Facebook or
Instagram accounts
Promotion
SOML (Story of My Life) - Facebook

5. What’s Working
Using BuzzFeed celebrities from The Try Guys and other well known videos
Promoting content on BuzzFeed Facebook page to reach a broad audience
Successfully reaches an older audience with mature content
Shows are consistent and organized (If We Were Honest, Married vs. Single)
Content is unique but still in line with BuzzFeed’s persona.

6. Recommendations
● Create After Party Facebook page or transition SOML into After Party
○ Opportunity to broadcast LIVE on Facebook
● Promote and target college-aged audiences
● Create more content the BuzzFeed way utilizing the “trial and error method”
● More series that will keep people coming back week to week and a way to
offer “binge-watching” (Lewis, 2010)
● Utilize YouTube celebrities for collaborations
○ Will tell their networks of followers to go view the video
○ Offer a fresh face for fresh content

7. References
Lewis, J. G. (2014, March 20). The science behind our insatiable need to binge-watch TV. Retrieved October 05, 2016, from
http://theweek.com/articles/449203/science-behind-insatiable-need-bingewatch-tv