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The Market Economy
  Utility, Preferences, Profits
         and Incentives
Entrance Ticket

•What is the best
 way to allocate
 scarce resources?
Coke and East
Germany
Rich vs. Poor
Normal Goods vs. Inferior
Goods
• As income     • As income
  increases,      increases,
  consumption     consumption
  increases.      decreases.
Is it fair for those of us who live
comfortably to impose our
preferences on individuals in the
developing world?
Why aren’t these men
selling car insurance?
Utility
• People act to increase their utility at
  all times.
• Why is this not the same as being
  selfish?
The Power of Markets
Markets are amoral
Command Economy




Communism
Markets are Self-Correcting
Prices Transmit Information
• How do prices transmit information?
• What happens when demand goes up
  for a product? What does that tell
  the producer?
• What happens to the prices of
  oranges in Ohio when a hurricane
  hits Florida? Why?
• What happens to the price of lumber
  and other construction equipment in
  Florida during an active hurricane
  season?
The Circular Flow Model
Every Transaction Benefits
Each Party
The Pillars of Free Enterprise
•   Private property
•   Specialization
•   Voluntary exchange
•   The price system
•   Market competition
•   Entrepreneurship

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6 Market Economy