Ambient advertising is about placing ads on unusual items or in unusual places you wouldn’t normally see an ad. An ambient ad doesn’t have to be placed outside. Ambient advertising can be found anywhere and everywhere!

1. Ambient Advertising

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public forms and presentations.

3. Ambient Advertising
• Ambient advertising is about
placing ads on unusual items
or in unusual places you
wouldn’t normally see an ad.
• An ambient ad doesn’t have
to be placed outside.
Ambient advertising can be
found anywhere and
everywhere!

4. Ambient Advertising
• The key to a successful
ambient media campaign is
to choose the best media
format available and
combined with effective
message.
• These kinds of ads often
make someone think about a
certain place or thing
differently.

5. Ambient Advertising
• A common trend we see in
ambient advertising is taking an
object and making it in larger or
smaller scale.
• When we see something is
either abnormally large or small,
we can’t help but to stop and
gander.
• It’s a great way to raise
curiosity and get the person to
come and take a closer look.

6. Ambient Advertising
• Ambient media can be found
anywhere!
• This example is
from Kvällspressen Impact,
one of Sweden’s biggest and
oldest advertising packages.
• The challenge was to find a
new alternative marketing
strategy. Welcome urinal
advertising!

7. Ambient Advertising
• Ambient advertising, as per
many advertising agencies,
also refers to advertising at
locations where people
spend more time.
• These include shopping
malls, multiplexes, coffee
shops, gyms, sporting clubs,
amusement parks, etc.
• These advertising formats
can be static, digital or
experiential.

8. Ambient Advertising
• Ambient advertising uses
'consumer dwell time' as the
core insight behind advertising
at these places.
• It is believed that compared to
traditional out-of-home of
billboard advertising, ambient
advertising gives scope for
higher consumer engagement
for the ad, as well as drive
contextually relevant
communication for the advertise

9. Ambient Advertising
• The following are some
reasons for the growth of
ambient media.
– A decline in the power of
traditional media.
– A greater demand for point-
of-sale communications.
– Its ability to offer precise
audience targeting.

10. Ambient Advertising
• Ambient advertisements are
effective means at pushing a
brand message in front of
consumers and can develop
even better top of mind
recall within target
audiences.
• This provides the ability to
advertisers to maintain brand
awareness created by other
advertising efforts.