(1) Old Spice is exploring new marketing strategies across social networks, mobile platforms, and interactive experiences to better engage consumers.
(2) The document outlines plans to use technologies like QR codes, augmented reality, mobile websites, and geotargeted Bluetooth to provide interactive product info and promotions.
(3) A key goal is building the Old Spice brand through fun online quizzes, user-generated content on blogs and social media, and a promotional contest with the prize of becoming the "face behind the brand."
Old Spice brand history, Brand identity, Brand Rejuvenation, Brand Prism, Brand equity, Brand positioning and The Man your Man could Smell Like Campaign
Old Spice brand history, Brand identity, Brand Rejuvenation, Brand Prism, Brand equity, Brand positioning and The Man your Man could Smell Like Campaign
A partner presentation that I helped create for my Influencer Marketing class, where we conducted research and pitched an influencer campaign for the rising fashion brand.
For my PR project, I worked on creating a PR campaign for an Ice Cream company called Nice Ice. They were looking to regain their target demographic and compete in the ice cream market, alongside Cornetto and Ben and Jerrys.
How Old Spice Mesmerized, Caressed, Made Love To… And Hacked The Social GraphNaveed Lalani
Portfolio Center Students (and others!),
Here is my presentation on Old Spice and what tactics they used to blow up on the interwebs in just two days.
If you have questions or comments, add them at and I'll reply.
Thanks for attending!
A partner presentation that I helped create for my Influencer Marketing class, where we conducted research and pitched an influencer campaign for the rising fashion brand.
For my PR project, I worked on creating a PR campaign for an Ice Cream company called Nice Ice. They were looking to regain their target demographic and compete in the ice cream market, alongside Cornetto and Ben and Jerrys.
How Old Spice Mesmerized, Caressed, Made Love To… And Hacked The Social GraphNaveed Lalani
Portfolio Center Students (and others!),
Here is my presentation on Old Spice and what tactics they used to blow up on the interwebs in just two days.
If you have questions or comments, add them at and I'll reply.
Thanks for attending!
Financial accounting is the process of Accounting all incomes, expenses, assets & liabilities in monetary terms, thus enabling preparation of principal financial statements. This first lesson as a part of Financial Accounting is brought to you by Welingkar’s Distance Learning Division.
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THE MAIN DIFFERENCE BETWEEN JOB COSTING AND PROCESS COSTING IS THAT IN JOB CO...Hardik Shah
THE MAIN DIFFERENCE BETWEEN JOB COSTING AND PROCESS COSTING IS THAT IN JOB COSTING AN AVERAGING PROCESS IS USED TO COMPUTE THE UNIT COSTS OF PRODUCTS OR SERVICES. - JUSTIFICATION
What can we expect in the future? (tomorrow), Paul Phyall, Senior Vice President LRQA Asia. Presentation on the future of management system standards and what organisations expect and what auditors must deliver.
Customer Centricity requires meeting and exceeding their expectations at all digital touchpoints. Campaigns not longer work, it's about their unique interactions within the digital ecosysttem. Direct Marketing Educational Foundation Career Forum Presentation 2012
5 trends, no more than 20 slides apiece, speakers had 5 minutes. Not unlike Ignite, without the automatic slide advances. Great stuff from Team Empower.
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
2011: Realign Your Digital Strategy for a Smarter, Faster World Brunner
Join @squigster to learn how to realign your digital strategy. Learn about trends shaping the digital landscape, create your own digital brief and start measuring performance the right way.
AUDIO: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
It's the middle of the year - July 2019. It would be good for entrepreneurs to start planning their Marketing Strategy for 2020. What are their goals, how do they want to achieve these goals - and via which mediums. Armed with the new opportunities in the market - they can make an informed decision for their business and ultimately the growth of their brand.
A presentation that gives some practical tips how to use social media. If you have any questions or you need a presentator with it, that please contact me. Peter
The Social Commerce IQ™: Retail, 8thBridge (http://www.8thbridge.com/socialcommerceiq) has analyzed the top 200 retailers on Facebook and ranked them based on their Social Commerce IQ™. We examine how these retailers use Facebook and what strategies are the most critical for success. We believe that retailers with a higher Social Commerce IQ™ create better experiences for their customers.
Insights from the report include:
Social shopping engagement rates are 30% higher than other status updates
Over 35 million people have shared a product on Facebook
35% of people are more likely to buy a product if it has more Likes on the product page
Nearly 60% of Likes on product pages are driven by product owners
22 million people have been driven to make a purchase based on a Facebook recommendation
More about the authors here:
http://www.linkedin.com/in/melissabuening
http://twitter.com/erikeliason
http://twitter.com/paulwbmarsden
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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3. The Plan Interactive
Point of Sale
Social Networks
Mobile
Promotions
Marketing
Mobile/ Blog
Smartphone
4. _ Social Networks
Unique Visitors** 92.2 Million
August 2009
64.2 Million
20.8 Million
Myspace
http://www.chicagotribune.com/business/chi-biz-twitter-graphic-oct07,0,1689342.graphic
5. _ Twitter
Make new
connections
Drive website traffic
Communicate with
consumers
Promote relative,
creative content
People are talking,
we should listen.
6. _ Twitter: The possibilities
Southwest Airlines Starbucks
Comcast Best Buy
800000
600000
400000
200000
0
2007
7. _ Twitter: Why?
Rebroadcast important information across
Builds the strength of relationships.
all media platforms.
The authenticity of a brand is easily
ABM: Always be marketing
accessible.
Link sharing - drive people to brands drive People follow those who are good
communication to a product, drive traffic information sources: you can be that
through relative, creative content. source
R/GA: Growing Your Brand on Twitter: Strategies and Tactics from the Trenches
8. Direct Competitors Not on Twitter
Target Market are Heavy Twitter Users
Lot Of Room To Grow: Only 151 Followers
Twitter Will Grow Exponentially Over the Next 2 Years
_ Can you smell the opportunity yet...?
9. _ Facebook
Goals
Increase Content
Increase Communication
Increase Entertainment
Increase Interaction
Increase Information
Increase Followers
Increase Enjoyment
10. Web Based Promotion to Increase Followers
The “Woody Effect.”
TGI Fridays: Hired a brand ambassador “Woody”
Offered a free burger to fans
Gained 987,288 fans in less than 30 days
_ Can you smell the opportunity yet...?
11. The Plan Interactive
Point of Sale
Social Networks
Mobile
Promotions
Marketing
Mobile/ Blog
Smartphone
12. _ Point of Sale
The need to be different in an “oh-so-similar” society
An
Interactive
Experience
_ Touchscreen Display
Allows users to interact with brand
Matches customer needs to product
Educates consumer on product line
Provides a fun shopping experience
13. _ Point of Sale
The need to be different in an “oh-so-similar” society
The Semacode What is it?
Look at it as a new barcode.
Allows brand interaction between
product and consumer.
When snapped with a smart phone camera,
the product “comes alive.”
14. _ The Semacode
How Will Old Spice
Utilize the Semacode?
At point of purchase
Consumer will snap barcode
Product will begin to interact
Take you to a mobile website
Download a Youtube video
Download a virtual coupon
15. _ Augmented Reality
Lego Got Things Started... Old Spice Smells it...
See what finished product would look like. At point of purchase
Consumer will put product near display
Product will begin to interact
Show you which “gent” the product is for
~
Old Spice Everclear: Shows a man dressed up
Old Spice Limewire: Shows the “minitar man”
Old Spice High Performance: A weightlifter
16. The Plan Interactive
Point of Sale
Social Networks
Mobile
Promotions
Marketing
Mobile/ Blog
Smartphone
17. _ Interactive
Attention, Education, Entertainment, Communication, Action
Example: Me
Swaggerize Michael Buffa Before
Upload your picture
Swaggerize or de-
swaggerize yourself
Image would match
up with image in the
data bank, and
choose a new one
accordingly
Provide links to share
18. _ Case Study (Milk Yourself)
Insert Your Picture to Make a Got Milk Ad
Share through Twitter, Facebook, and Myspace
19. _ Interactive Why Not Spice Yourself?
Make Your Own Ad
20. _ Interactive
Attention, Education, Entertainment, Communication, Action
Old Spice: Which Gent Are You???
An online quiz that asks funny questions Answer:
The Meathead
to determine what type of gent you are
Example:
What type of books do you like?
A. Romance B. Thriller C. I Don’t Read
How often do you lift weights?
A. Sometimes B. Often C. Never
21. The Plan Interactive
Point of Sale
Social Networks
Mobile
Promotions
Marketing
Mobile/ Blog
Smartphone
23. The Plan Interactive
Point of Sale
Social Networks
Mobile
Promotions
Marketing
Mobile/ Blog
Smartphone
24. _ Blog
Relative, creative content
Pictures from mobile tour
Information resources for target
For example:
Sports news NOT A WEBSITE
Grooming Tips Relates to product but
isn’t a direct endorsement
Dating tips
Job Hunting Skills
25. The Plan Interactive
Point of Sale
Social Networks
Mobile
Promotions
Marketing
Mobile/ Blog
Smartphone
26. _ Mobile/Smartphone
Cell phones will outnumber computers 3-1 in 2010
The smartphone will become #1 way consumers
access the web in 2010.
40% of non-smart phone owners intend to purchase one within
the next year
Internet Access Bluetooth
Everywhere Technology
Mobile Marketing Case Study http://www.moosylvania.com/insights.aspx
27. _ Bluetooth
Content delivered directly to phone when in “bluetooth zone.”
Walk into movie theater - a new movie trailer delivered to your phone
Walk past a bar, asks “Do you need a bud? Sends mobile coupon
Walk down personal care aisle, downloads Old Spice commercial
28. _ Mobile Website
Must have a mobile version of website.
Delivers point of purchase information
Possible iPhone App with content, coupons, and promotions
29. The Plan Interactive
Point of Sale
Social Networks
Mobile
Promotions
Marketing
Mobile/ Blog
Smartphone
30. _ Promotions
Finding Mr. Spice - A search for a face behind the brand
Users will answer questions and submit a video.
Users will attempt to get votes through social networks.
Winner will get 100,000 dollars and an Old Spice Endorsement
Smaller prizes given to top 5
Everyone who submits will get a free product