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Entrepreneurial Marketing
The document discusses entrepreneurial marketing, emphasizing the importance of understanding marketing challenges, market segmentation, and competitive analysis for business success. It outlines the marketing framework, including the 4 P's (product, place, promotion, price) and various strategies, while also highlighting the need for effective pricing and marketing plans tailored to target markets. Key takeaways include the necessity of monitoring competition and the importance of segmenting the target market to develop successful marketing strategies.
