SlideShare a Scribd company logo
Tourism Enterprises  - Marketing + Hillary Jenkins, Otago Polytechnic
+ Marketing Supporting website What is Tourism Marketing? ,[object Object],[object Object]
+ Marketing The process of  creating ,  distributing ,  promoting  and  pricing goods ,  services  and  ideas  to facilitate satisfying exchange relationships with clients in a dynamic environment.
+ Marketing Concept Selling Concept Marketing versus Selling Factory Existing products Selling & Promoting Profits through sales volume Starting Point Focus Means Ends Market Customer Needs Integrated Marketing Profits through customer satisfaction Market Customer Needs Integrated Marketing Profits through customer satisfaction
+
+ ,[object Object],[object Object],[object Object],Needs, Wants and Demands
+ ,[object Object],Process starts…..
[object Object],[object Object],[object Object],[object Object],Process Continues
[object Object],[object Object],[object Object],[object Object],Lets apply the Concept to a product
[object Object],[object Object],[object Object],[object Object],Lets apply the Concept to a product
[object Object],[object Object],[object Object],Lets apply the Concept to a product
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]

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Marketing Process Op 08

  • 1. Tourism Enterprises - Marketing + Hillary Jenkins, Otago Polytechnic
  • 2.
  • 3. + Marketing The process of creating , distributing , promoting and pricing goods , services and ideas to facilitate satisfying exchange relationships with clients in a dynamic environment.
  • 4. + Marketing Concept Selling Concept Marketing versus Selling Factory Existing products Selling & Promoting Profits through sales volume Starting Point Focus Means Ends Market Customer Needs Integrated Marketing Profits through customer satisfaction Market Customer Needs Integrated Marketing Profits through customer satisfaction
  • 5. +
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.