Uploaded byCarter Bing Andika
Stepps
The document outlines the S.T.E.P.P.S framework for what makes things popular and go viral. It describes each letter of the framework: Social currency refers to how what people share influences how others see them; Triggers are things in the social environment that prompt people to talk about something; Emotion explains that people care and therefore share things that make them feel something; Public means things are easier to see and imitate when more public; Practical value refers to information being more likely to be shared if it is useful; and Stories notes that people enjoy telling stories rather than just sharing information directly.
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Stepps
- 1. S.T.E.P.P.S Framework CONTAGIOUS: WHY THINGSCATCH ON Jonah Berger
- 2. What makes thingspopular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
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- 6. Social Currency “What wetalk and share influence on how people would see us.”
- 7. Social Currency “What wetalk and share influence on how people would see us.” Surprising things | Remarkable things | Worth to passed on i.e. Cars we drive, Restaurant we visit, Things we bought, New tech we use
- 8. Triggers “Things in thesocial environment that makes you reminded to talk about it.”
- 9. Triggers “Things in thesocial environment that makes you reminded to talk about it.” “It's Friday, Friday / Gotta get down on Friday / Everybody's lookin' forward to the weekend, weekend” Searches for ‘Rebecca Black’ on YouTube
- 10. Emotion “We care –We share” Happiness | Amusement | Anger | Anxiety | Sympathy | Nation’s Achievement
- 11. Emotion “We care –We share” Happiness | Amusement | Anger | Anxiety | Sympathy | Nation’s Achievement Accident Missing people Homeless pet – Need for adoption Need for donation Complaint
- 12. Public “Something that easierto see – easier to imitate what someone else is doing. Making something private become more public.”
- 13. Public “Something that easierto see – easier to imitate what someone else is doing. Making something private become more public.”
- 14. Practical Value “The moreuseful / valuable information is the more likely people to share about.”
- 15. Practical Value “The moreuseful / valuable information is the more likely people to share about.”
- 16. Stories “People wouldn’t sharethe information out of the blue, but they definitely love to tells a story.”
- 17. Stories “People wouldn’t sharethe information out of the blue, but they definitely love to tells a story.”
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