Guerrilla marketing is an unconventional advertising strategy that utilizes low-cost tactics like pop-up ads, stickers, and ambush marketing to promote products in a localized or surprise way. The term was coined in 1984 to describe smaller marketing groups using surprise and sabotage against larger competitors. In the 1960s, firms adopted guerrilla tactics like ambient, presence, experimental, and street marketing to creatively outdo rivals with fewer resources. While cost-effective and eye-catching, guerrilla marketing requires time and risks negative perceptions if not carefully executed within the law.

1. GUERRILLA
MARKETING
P R E S E N T E D B Y : A N K I TA , K U S H A L , S O U M YA , P O O J A & A P U R B A

2. Guerrilla” stood for an attack strategy
based on the surprise effect and on acts of
sabotage used by smaller groups that
stood against bigger groups.
 The original term was coined by Jay
Conrad Levinson in his 1984 book
‘Guerrilla Advertising
 In the 1960’s US firms brought the
“Guerrilla” tactics to marketing, when
they needed new ways to outdo
competitors.
history

3. an advertising strategy in which low-cost unconventional means
(pop-ups ads, stickers, ) are utilized, often in a localized fashion or
large network of individual cells, to convey or promote a product
or an idea.
“ Non Conventional ways of Doing Marketing”
BY: Jay Conrad levinson

5. TYPES
Guerrilla Marketing
Ambient
Maketing
Presence
Marketing
Experimental
Marketing
Street
Marketing

6. It is about placing
ads on unusual
items or in unusual
places where you
would not normally
see an ad. It can be
found anywhere
and everywhere

7. It is about
making the
business name
recognizable and
familiar by being
visible daily.

8. Experiential
marketing allows the
customer to interact
with the product and
associate the
customers immediate
emotional responses
with that brand.

9. It uses unconventional
means of advertising
products and brands
in public area in order
to encourage
consumers to
remember and recall
there brand or product

10. Cost effective
Allows increased interaction
 Brand recognition
Unique and eye catching.
Tax benefit

11.  An investment of time is required in
order to achieve business sales
goals.
It can be annoying and result in
negative feelings about your brand.
It can be illegal).

12. Traditional
Marketing
“What will we get?”
Use of Capital
Big budgets
 Logo
 To sell is a target
 “What can we give”
Use of Imagination
 Small budgets
Meme
 Target is to build long-
term relationship
Guerrilla Marketing

13. CONCLUSION
If you do not focus on the right target and send out a
relevant message using the right vehicle on the right
frequency then Guerrilla marketing will not work.

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