Product mix refers to the total number of product lines and products offered by a company. It has four dimensions: width refers to number of product lines, length is total number of products, depth is variants within lines, and consistency is how linked products are. A product line is a subset of the mix and refers to a unique product category. There are various strategies for managing a product mix, including expanding or contracting lines, deepening lines, altering existing products, developing new uses, and differentiating products from competitors.