Niaz Mohammad Sahil is conducting a survey on customer satisfaction with biscuits for his class project. He invites participants to complete an attached questionnaire, which will take approximately 5 minutes. The questionnaire consists of 12 multiple choice questions regarding demographics, biscuit preferences, spending habits, and awareness of digestive biscuits. All responses will be kept confidential and anonymous. Participants are asked to return the completed questionnaire within 4 days via email.

1. Project on
Biscuits Questionnaire
Submitted by: Niaz Mohammad Sahil
Submitted to: Ms.Swati Bansal
Class: BBA Section C third term
System ID: 2013015856
Date: 21/11/2014

2. Dear Participant:
My name is Niaz Mohammad Sahil and I am a under graduate student at
Kabul University. For my project, I am examining a survey on costumer’s
satisfaction on biscuits. I am inviting you to participate in this research study by
completing the attached surveys.
The following questionnaire will require approximately five minutes for
completing. There is no compensation for responding nor is there any known risk.
In order to ensure that all information will remain confidential, please do not
include your name. If you choose to participate in this project, please answer all
questions listed below as honestly as possible and return the completed
questionnaires promptly through same Email within four days from now.
Thank you for taking the time to assist me in my educational endeavors. The data
collected will provide useful information regarding improving customer’s
satisfaction level regard biscuits. If you require any additional information or have
questions, please contact me at the number written below.
Thank you very much for your time and suggestions in this regards
Sincerely,
(Niaz Mohammad Sahil)
(PhoneNumber: 0091 8285 025907)
(Email ID: niaz.0077@gmail.com )

3. Q1
What gender are you?
NO %
1 male 42 70
2 female 18 30
Q2 What age group are you?
NO %
a 10_ 18 16 26.66667
b 18_26 34 56.66667
c 26_32 8 13.33333
d 32_40 2 3.333333
e 40_48 0 0
f 48_56 0 0
Q3 What is your favorite color?
NO %
a Blue 6 10
b Red 4 6.666667
c yallow 5 8.333333
d Black 20 33.33333
e Pink 10 16.66667
f White 5 8.333333
g Other 10 16.66667
70%
30%
male &female
male
female
27%
57%
13%
3% 0% 0%
a 10_ 18
b 18_26
c 26_32
d 32_40
e 40_48
f 48_56
Blue
10%
Red
7%
yallow
8%
Black
33%
Pink
17%
White
8%
Other
17%

4. Q4 What flavor of biscuits do you usually eat?
%
1 Chocolate NO #VALUE!
2 Mint 8 13.33333
3 Orange 7 11.66667
4 Cookie 5 8.333333
5
I don't eat
biscuits 0 0
6 Others 5 8.333333
Q5 Would you eat biscuits as a mid-morning snack?
NO %
a yes 40 66.66667
b No 12 20
c Other 8 13.33333
Q6 What would be your preferred amount of biscuits in a pack?
NO %
a 10 or less 28 46.66667
b 10_20 22 36.66667
c 20_30 7 11.66667
d 30_40 2 3.333333
e 40+ 1 1.666667
46%
37%
12%
3% 2%
10 or less
10_20
20_30
30_40
40+
0%
32%
28%
20%
0% 20%
1
2
3
4
5
6
67%
20%
13%
yes
No
Other

5. Q7 How much would you be willing to pay for a 150g pack of the leading biscuit brand?{in rupee}
NO %
a 20 or less 5 8.333333
b 20_40 10 16.66667
c 40_60 10 16.66667
d 60_80 15 25
e 80_100 13 21.66667
f 100+ 7 11.66667
Q8 What type of packaging would you prefer?
NO %
1 PlasticBox 15 25
2 CardboardBox 8 13.33333
3 Metal Tin 18 30
4 Plasticwrapper 7 11.66667
5 Other 12 20
Q9 Which brand in biscuits youprefer toconsume mostly?
NO %
a Sunfeast 24 40
b Anmol 12 20
c Sobisco 12 20
d Horlicks 6 10
e other 6 10
40%
20%
20%
10%
10%
Sunfeast
Anmol
Sobisco
Horlicks
other
25%
13%
30%
12%
20%
1 2 3 4 5
8%
17%
17%
25%
22%
11% 20 or less
20_40
40_60
60_80
80_100
100+

6. Q10 . Would you like to have organic and/or fair trade products, at a higher price?
NO %
a Organic 16 26.66667
b
Fair
Trade 25 41.66667
c Both 14 23.33333
d Neither 5 8.333333
Q11 What shape of biscuit would you like?
NO %
a Circle 33 55
b Square 15 25
c Rectangle 11 18.33333
d Other 1 1.666667
Q12 Are you aware of digestive biscuits /products?
NO %
1 yes 45 75
2 No 15 25
27%
42%
23%
8%
Organic
Fair Trade
Both
Neither
55%25%
18%
2%
Circle
Square
Rectangle
Other
37%
63%
yes or No
1
2