21. PRODUCT LEVELS Core benefit - Sleep Potential product – all possible Augmented product – fresh flowers Expected product – clean bed Basic product – hotel room
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26. PRODUCT MIX PRODUCT MIX is a combination of products manufactured by the same business house to reinforce their presence in the market, increase market share and increase their profitability along with the satisfaction of consumer needs.
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31. HUL PRODUCT MIX Product line-1 Bath soaps Dove Liril Pears Rexona Lifebuoy Hamam Breeze Le sancy Product line-2 Fabric wash Surf Rin Wheel Sunlight Ala 501 Product line-3 beverages Bru Brooke bond red label Lipton green label Taaza Taj Mahal A1 PRODUCT MIX WIDTH PRODUCT LINE LENGTH
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36. WIDTH & LENGTH PERSONAL WASH LAUNDRY SKIN CARE HAIR CARE ORAL CARE Lux Breeze Lifebuoy Liril Dove Pears Hamam Rexona 8 Surf Excel Rin Wheel 3 Fair & Lovely Pond’s Vaseline 3 Sunsilk Naturals Clinic 3 Pepsodent Closeup 2 DEODRANTS Axe Rexona 2 COLOUR COSMETICS Lakme 1 BEVERAGES TEA Brooke Bond Lipton 2 COFFEE Brook Bond Bru 2 FOODS Kissan Annapurna Knorr 3 ICE CREAM Kwality Wall’s 1
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41. PRODUCT MIX INVOLVES THE FOLLOWING SUB ELEMENTS:- PRODUCT ATRIBUTES BRANDING PACKAGING LABELING PRODUCT SUPPORT SERVICE
