This document discusses product lines and the product life cycle. It defines a product line as a combination of products from a single manufacturer that share attributes and serve a common purpose but target different market segments. It describes strategies for expanding, contracting, altering, developing new uses for, and trading up or down existing product lines. It then outlines the four stages of the product life cycle: introduction, growth, maturity, and decline. Pricing strategies like penetration and skimming are discussed for the introduction stage, while advertising is key in the growth stage. Sales stabilize in maturity before declining, at which point costs must be cut. Every product will eventually decline but effective strategies can extend its profitability.
This was a presentation I gave in my marketing class in Presidio Graduate School. It was on several chapter 10 concepts from Kottler and Keller's book, "Marketing Management". This presentation was created by Ian Bevan and it covers product differentiation and the product life cycle concept
NMIMS Global Access School for Continuing Education (NGA‐SCE) Courseamitymbaassignment
We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
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This was a presentation I gave in my marketing class in Presidio Graduate School. It was on several chapter 10 concepts from Kottler and Keller's book, "Marketing Management". This presentation was created by Ian Bevan and it covers product differentiation and the product life cycle concept
NMIMS Global Access School for Continuing Education (NGA‐SCE) Courseamitymbaassignment
We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: amitymbaassignment@gmail.com
Call: 9971223030
Product life cycle is basically similar to the human life cycle Birth, Growth, Maturity, Death. Product lifecycle also has same stages in it. Please read my Presentation.
Product Life Cycle (Stages and Extension Strategies)Project Student
Business Studies - Product Life Cycle
The product life cycle stages are explained in depth along with advantages and disadvantages of the product life cycle, extension strategies and the uses. Each stage (development, introduction, growth, maturity and saturation, decline, rejuvenation and decline) are all explained in depth along with a chart and adv. and disadv.
THIS DESCRIBES THE CONCEPT OF A PRODUCT AND PRODUCT LIFE CYCLE AND ITS VARIOUS STAGES IN DETAILS.IT WILL GIVE A COMPLETE KNOWLEDGE OF PRODUCT LIFE CYCLE.
the ppt contains detailed stages of product life cycle with their specific strategy requirements and examples in Indian context, limitations, uses and significance along with special cases of PLC
Just about all manufactured products have a limited life, and during this life they will pass through four product life cycle stages; Introduction, Growth, Maturity and Decline. In each of these stages manufacturers face a different set of challenges. Product life cycle management is the application of different strategies to help meet these challenges and ensure that, whatever stage of the cycle a product may be going through, the manufacturer can maximize sales and profits for their product.
The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. Not all products reach this final stage.
PLC is clearly explained with relevant examples of various products and their life cycles
Product life cycle is basically similar to the human life cycle Birth, Growth, Maturity, Death. Product lifecycle also has same stages in it. Please read my Presentation.
Product Life Cycle (Stages and Extension Strategies)Project Student
Business Studies - Product Life Cycle
The product life cycle stages are explained in depth along with advantages and disadvantages of the product life cycle, extension strategies and the uses. Each stage (development, introduction, growth, maturity and saturation, decline, rejuvenation and decline) are all explained in depth along with a chart and adv. and disadv.
THIS DESCRIBES THE CONCEPT OF A PRODUCT AND PRODUCT LIFE CYCLE AND ITS VARIOUS STAGES IN DETAILS.IT WILL GIVE A COMPLETE KNOWLEDGE OF PRODUCT LIFE CYCLE.
the ppt contains detailed stages of product life cycle with their specific strategy requirements and examples in Indian context, limitations, uses and significance along with special cases of PLC
Just about all manufactured products have a limited life, and during this life they will pass through four product life cycle stages; Introduction, Growth, Maturity and Decline. In each of these stages manufacturers face a different set of challenges. Product life cycle management is the application of different strategies to help meet these challenges and ensure that, whatever stage of the cycle a product may be going through, the manufacturer can maximize sales and profits for their product.
The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. Not all products reach this final stage.
PLC is clearly explained with relevant examples of various products and their life cycles
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
1. PRODUCT LINE & PRODUCT
LIFE CYCLE
SUBMITTED BY: APARNA ROY SUBMITTED TO: PROF. NAMRATA
MIRCHANDANI
CLASS: MBA SECTION A SUBJECT: MARKETING
MANAGEMENT
ROLL NO.: 15 SEMESTER: MBA SEM
2
2. WHAT IS A PRODUCT LINE?
A product line is that combination of products which;
Belongs to a single manufacturer
Shares similar Attributes
Serves the common general purpose but targets
different market segments
3. PRODUCT LINE STARTEGIES
Expansion of Product Line
Contraction of the Product Line
Alteration of the Existing Products
Developing New uses for the Existing products
Trading Up
Trading Down
4. Expansion of Product Line
Process of adding more products to the line. Valid only
if;
There is a well established brand arena & customers
are accustomed to switch.
Competitor lacks a comparable product
Competitor have already expanded to the proposed
area.
5. Contraction of the Product Line
Dropping a product from the line. The reasons
behind a drop may be;
Fine tuning the market performance
Eliminating a poor performing product
Uplifting a product with more potential
6. Alteration in the Existing Product
An alteration may be in;
Design
Size
Colour
Texture
Flavour
Packaging
Advertising appeal
7. Developing new use for the existing
products
This is intended to attract a new
category of customers to the
manufacturer without forming a new
product.
Investments in R&D and Advertisement
is required.
8. Trading Up
Adding a high priced prestigious
product to the line so as to increase
the sales of the existing low priced
product.
10. PRODUCT LIFE CYCLE
Product Life Cycle is the stages that a product goes
through during its life. There are 4 stages of PLC :
Introduction, Growth, Maturity, and Decline.
Its duration maybe as short as a few months or years,
depending on the product.
As a product progresses through the stages, changes are
made to how the product is marketed.
11.
12. INTRODUCTION STAGE
Most products fail at this stage? –Why?
This is the stage in which the product is initially promoted. Public
awareness is very important to the success of a product. If people
don't know about the product they won't go out and buy it.
There are two different strategies you can use to introduce your
product to consumers:
Penetration & Skimming
13. Penetration
This strategy usually set the product price very high initially
and then gradually lowers it over time.
This is a good strategy to use if there are few competitors for
your product.
Profits are high with this strategy but there is also a great
deal of risk. If people don't want to pay high prices you may
lose out.
14. Skimming
In this case you set your prices very low at the beginning and
then gradually increase them.
This is a good strategy to use if there are a lot of competitors
who control a large portion of the market.
Profits are not a concern under this strategy. The most
important thing is to get you product known and worry
about making money at a later time.
15. GROWTH
The Growth stage is where your product starts to grow. In this stage
a very large amount of money is spent on advertising. You want to
concentrate of telling the consumer how much better your product
is than your competitors' products.
What are the ways in which you could prompt a product?
If you are successful with your advertising strategy then you will see
an increase in sales. Once your sales begin to increase your share of
the market will stabilize.
16. MATURITY
The third stage in the Product Life Cycle is the
maturity stage. If your product completes the
Introduction and Growth stages then it will then
spend a great deal of time in the Maturity stage.
During this stage sales grow at a very fast rate and
then gradually begin to stabilize.
17. DECLINE
This is the stage in which sales of your product begin to
fall. Either everyone that wants to has bought your
product or new, more innovative products have been
created that replace yours.
Many companies decide to withdrawal their products
from the market due to the downturn. The only way to
increase sales during this period is to cut your costs
reduce your spending.
18. CONCLUSION
Every product has got a life cycle and every
product will pass through the stage of decline
someday.
But, through effective product line decisions and
other strategies, we can extend its profitability
period much longer to our benefits.
