2. Information
This presentation was created as part of a seminar in my
College. We a group of 5 members were there. As a part
of this seminar, a skit was played. The ‘HOME’, ‘NIGHT’,
‘MORNING’, Etc. were the part of that skit. So never mind
it.
13. Introduction
After testing, a product enters the Introduction stage and
the product will be available in the market.
SlowSales
Low Profits or Losses
High Cost due to highPromotional Expenses
Generally High Price
Less Competition
14. Growth
More Customers will start buying the product. This is
because customers of Introduction stage are buying again
or have recommended to their circles.
Rapidly rising sales
Expansion in the scale of production
Rising Profits
Lower unit cost
Competition
Stable or slightly reducedprice
15. Maturity
In this stage, the demand for the product reaches a
saturation point and Competition becomes severe.
Manufacturers introduce newproducts
Number of buyers decreases
Maximumprofit
16. Saturation
In this stage, there is no growth of sales. Competition
becomes tough. The firm uses different strategies.
Prices tend to fall
Profits starts declining
Stiff Competition
Product supply mayexceeddemand
Product modification and improvement
17. Decline
In this stage Sales began to fall and there may be little or
no profit. Production cost and inventory cost become larger.
This stage will lead to gradual phasing out of product.
Rapid fall in sales
Fall in prices
No promotional expense
Reducingdistribution network to the minimum
Product technology becomes obsolete
18. Abandonment
This is the last stage. Abandonment means stopping the
business or shutting down the entire firm. As now the firm
is running out of profit it cannot continue further. This
leads to abandonment of the business.