Ekta Rohra Jafri
Personal Information
Organization / Workplace
IBM Interactive ExperienceLocation
Gurgaon, India IndiaOccupation
Design Director - Group Manager at IBM Interactive ExperienceIndustry
Design
Website
devingel.vox.comAbout
HFI certified Usability Analyst, IBM Design Thinking Practitioner, Designer & Strategist. A story teller who works to translate your vision into a usable, monetizable product. Guides UX strategy to meet your business goals. - 17 yrs of experience out of which 9 yrs is in product design & user experience. - An HFI Certified Usability Analyst with proven expertise in mobile application design - Successfully driven product innovations to drive monetization - Adept in audience evaluation, heuristic analysis and user centered product design - Thought leader in UX communication and evangelism - Adept at usability study design, facilitation & analysis - Expert at adapting content from one pla...