SlideShare a Scribd company logo
General Image Guidelines
© 2015 Flipkart. All rights reserved.
94% Customers prefer to view products with images online
67%
Customers find quality of an image ‘extremely important’ in selecting and
purchasing a product
Did you Know?
© 2015 Flipkart. All rights reserved.
Just like in a physical store,
customers want to get a true
feel of a product. An impressive
image can help them get just
that!
Did you Know?
© 2015 Flipkart. All rights reserved.
By completing this tutorial, you will be able to:
• Understand the importance of good images in a product catalog.
• List the characteristics of impressive product images.
• Create images for your products that adhere to the Cataloging guidelines at
Flipkart marketplace.
Learning Objectives
© 2015 Flipkart. All rights reserved.
Which one would you buy?
Why are Images Needed?
© 2015 Flipkart. All rights reserved.
Same product with different images
1500 views
16 units sold
8000 views
150 units sold!
How do Ordinary Images Affect Your Business
© 2015 Flipkart. All rights reserved.
Same product with different images
Clear image with
patterns prominently
visible
Over-exposed image,
doesn’t give clear
idea about the
product
How do Ordinary Images Affect Your Business
1500 views
16 units sold
8000 views
150 units sold!
© 2015 Flipkart. All rights reserved.
A good image can:
• Help customers understand a product better
• Provide customers a complete view of what they’re purchasing
• Increase chances of sale by nearly 10%
Products with images that
are zoom-enabled have
15% more conversion rate!
Why are Images Needed?
© 2015 Flipkart. All rights reserved.
Keep white
background
Focus on
product
Showcase
your product
Ensure clear
resolution
Characteristics of Good Images
© 2015 Flipkart. All rights reserved.
Keep white
background
Ensure clear
resolution
Focus on
product
Showcase
your product
• Get professional photo-shoot done
• Include all products in primary images
for combos
• Show product in different angles
• Ensure 80% of the image is covered by
product or model/mannequin with
product
• Centrally align the products
• Keep background white and
uncluttered, without any props,
borders, text, or artwork
• White RGB value is 255, 255, 255
• Use clear images with right colours
• Turn off flash if needed
• Avoid images which are blurry or
appear shaky
Characteristics of Good Images
© 2015 Flipkart. All rights reserved.
• Gives buyers better clarity on the product, thereby increasing sales
• Zoom option can work well only on images with at least 1000*1000 px.
Why do you need High Resolution Images?
© 2015 Flipkart. All rights reserved.
Ensure clear
resolution
Softlines
1100*1100
Minimum requirement is
category specific
Eye Wear
1100*1100
Minimum 3 images
required
Others
500*500
Minimum 1 image
required
For more details on minimum image requirements, refer to Category-specific tutorials on Seller Learning Center.
Minimum Image Requirements
© 2015 Flipkart. All rights reserved.
Common Mistake 1: Background
Should be shot
professionally, not
outdoors
Shouldn’t include any
props or artwork
White background, with
focus only on the
product
© 2015 Flipkart. All rights reserved.
Product should cover
80% of the image
space
Product should be
centrally aligned with
the image
Common Mistake 2: Coverage & Alignment
© 2015 Flipkart. All rights reserved.
Don’t use blurred
images
Common Mistake 3: Resolution
© 2015 Flipkart. All rights reserved.
Maintain aspect ratio
Don’t stretch or shrink
image
disproportionately
Common Mistake 4: Aspect Ratio
© 2015 Flipkart. All rights reserved.
Don’t crop out body
parts or product
It’s ok to crop out mannequin’s head from an image.
Common Mistake 5: Cropping
© 2015 Flipkart. All rights reserved.
Use natural and subtle
shadow effects
Dark and marked
shadow effects can’t be
used
Diffused lighting makes
the image look better
Common Mistake 6: Shadow & Reflection Effect
© 2015 Flipkart. All rights reserved.
Images with watermark
can not be used
Common Mistake 7: Watermarks
© 2015 Flipkart. All rights reserved.
Don’t use images with
borders
Common Mistake 8: Borders
© 2015 Flipkart. All rights reserved.
Common Mistake 9: Props and Items not part of
Sales Package
Images with props
don’t give an accurate
idea about the product
Items that are not part
of sales package
shouldn’t be included
© 2015 Flipkart. All rights reserved.
Primary image should
consist of all the
products under combo
For combo offers, the vertical needs to be the same; for example, a t-shirt can’t be clubbed with a jacket, but two different designs
of the t-shirt can be clubbed.
Common Mistake 10: Combo Products
© 2015 Flipkart. All rights reserved.
Animated images/sketches
Pornographic or offensive images, or images with lewd poses
Images with more than one representation/model
Product with misrepresented colours, or excess brightness
Props like hanger, chair, etc.
Images with models in sitting positions
Images with text, graphics, borders, promotional content, or distracting background
Disproportionate images or cropped images
Morphed images, or images with watermark, logos, etc.
Images not to be Used
© 2015 Flipkart. All rights reserved.
Primary Images Secondary Images
Acceptable image formats: JPEG (jpg/jpeg), TIFF (.tif), GIF (.gif) or BMP (.bmp)
• First image seen by the buyer on Flipkart.com
• Can feature a model’s face
• Naming convention:
SKUID_main.jpeg
• Provide buyer a closer look of the product
• May include texture, dimensions, angles, and usage.
• Naming convention:
SKUID_other_1.jpeg
SKUID_other_2.jpeg
• More than one secondary image can be included
Naming Convention for Images
© 2015 Flipkart. All rights reserved.
Summary
In this tutorial, you learnt about:
• The importance of good images in a product catalog.
• Listing the characteristics of impressive product images.
• Creating images for your products that adhere to the Cataloging
guidelines at Flipkart marketplace.
© 2015 Flipkart. All rights reserved.
Questions?
Contact Seller Support for any issues/queriesListing your Products

More Related Content

What's hot

GCSE Media Studies Revision Pack
GCSE Media Studies Revision Pack GCSE Media Studies Revision Pack
GCSE Media Studies Revision Pack
MissCTurner
 
Fotografie e Immagini: violazioni del diritto d'autore?
Fotografie e Immagini: violazioni del diritto d'autore?Fotografie e Immagini: violazioni del diritto d'autore?
Fotografie e Immagini: violazioni del diritto d'autore?
OdgToscana
 
Annie leibovitz Photograph Analysis
Annie leibovitz Photograph AnalysisAnnie leibovitz Photograph Analysis
Annie leibovitz Photograph AnalysisbiZuil
 
Premiere Pro Step by Step Guide
Premiere Pro Step by Step GuidePremiere Pro Step by Step Guide
Premiere Pro Step by Step GuideCharlotte Jean
 
Magazine Pre-production Planning Stage
Magazine Pre-production Planning StageMagazine Pre-production Planning Stage
Magazine Pre-production Planning Stage
GeorginaMediaStudies
 
Portrait analysis
Portrait analysisPortrait analysis
Portrait analysis
zowiley
 
Negativespace
NegativespaceNegativespace
Negativespacecjoyce104
 
Rene Magritte, One Point Perspective and Surrealism
Rene Magritte, One Point Perspective and SurrealismRene Magritte, One Point Perspective and Surrealism
Rene Magritte, One Point Perspective and Surrealism
Ignite
 
Top 10 photoshop tools that you need to master photoshop
Top 10 photoshop tools that you need to master photoshopTop 10 photoshop tools that you need to master photoshop
Top 10 photoshop tools that you need to master photoshop
Witsel Carry
 
TEMA 6.- SINTAXIS DE LA IMAGEN Relaciones Compositivas -
TEMA 6.- SINTAXIS DE LA IMAGEN  Relaciones Compositivas -TEMA 6.- SINTAXIS DE LA IMAGEN  Relaciones Compositivas -
TEMA 6.- SINTAXIS DE LA IMAGEN Relaciones Compositivas -Luis Hernández Ibáñez
 
Product Photography 101
Product Photography 101Product Photography 101
Product Photography 101
Shopify
 
Visual Composition
Visual CompositionVisual Composition
Visual Composition
John Grace
 
Introduction to basic photography
Introduction to basic photographyIntroduction to basic photography
Introduction to basic photography
Abdullfikri
 
Portrait photography
Portrait photographyPortrait photography
Portrait photographyPeo Gho Min
 
Photography 101, Or How to Take Better Photos
Photography 101, Or How to Take Better PhotosPhotography 101, Or How to Take Better Photos
Photography 101, Or How to Take Better Photos
Frank Curkovic
 
Top 5 photography tips to improve your photos
Top 5 photography tips to improve your photosTop 5 photography tips to improve your photos
Top 5 photography tips to improve your photos
Photography Tips
 
Dorothea Lange
Dorothea LangeDorothea Lange
Dorothea Lange
Ilyana Causing
 
Film poster annotations (2)
Film poster annotations (2)Film poster annotations (2)
Film poster annotations (2)ruwaydah13
 
Introduction to Typography
Introduction to TypographyIntroduction to Typography
Introduction to Typography
Casey Robertson
 
Character Design: Faces
Character Design: FacesCharacter Design: Faces
Character Design: Faces
grantthomasonline
 

What's hot (20)

GCSE Media Studies Revision Pack
GCSE Media Studies Revision Pack GCSE Media Studies Revision Pack
GCSE Media Studies Revision Pack
 
Fotografie e Immagini: violazioni del diritto d'autore?
Fotografie e Immagini: violazioni del diritto d'autore?Fotografie e Immagini: violazioni del diritto d'autore?
Fotografie e Immagini: violazioni del diritto d'autore?
 
Annie leibovitz Photograph Analysis
Annie leibovitz Photograph AnalysisAnnie leibovitz Photograph Analysis
Annie leibovitz Photograph Analysis
 
Premiere Pro Step by Step Guide
Premiere Pro Step by Step GuidePremiere Pro Step by Step Guide
Premiere Pro Step by Step Guide
 
Magazine Pre-production Planning Stage
Magazine Pre-production Planning StageMagazine Pre-production Planning Stage
Magazine Pre-production Planning Stage
 
Portrait analysis
Portrait analysisPortrait analysis
Portrait analysis
 
Negativespace
NegativespaceNegativespace
Negativespace
 
Rene Magritte, One Point Perspective and Surrealism
Rene Magritte, One Point Perspective and SurrealismRene Magritte, One Point Perspective and Surrealism
Rene Magritte, One Point Perspective and Surrealism
 
Top 10 photoshop tools that you need to master photoshop
Top 10 photoshop tools that you need to master photoshopTop 10 photoshop tools that you need to master photoshop
Top 10 photoshop tools that you need to master photoshop
 
TEMA 6.- SINTAXIS DE LA IMAGEN Relaciones Compositivas -
TEMA 6.- SINTAXIS DE LA IMAGEN  Relaciones Compositivas -TEMA 6.- SINTAXIS DE LA IMAGEN  Relaciones Compositivas -
TEMA 6.- SINTAXIS DE LA IMAGEN Relaciones Compositivas -
 
Product Photography 101
Product Photography 101Product Photography 101
Product Photography 101
 
Visual Composition
Visual CompositionVisual Composition
Visual Composition
 
Introduction to basic photography
Introduction to basic photographyIntroduction to basic photography
Introduction to basic photography
 
Portrait photography
Portrait photographyPortrait photography
Portrait photography
 
Photography 101, Or How to Take Better Photos
Photography 101, Or How to Take Better PhotosPhotography 101, Or How to Take Better Photos
Photography 101, Or How to Take Better Photos
 
Top 5 photography tips to improve your photos
Top 5 photography tips to improve your photosTop 5 photography tips to improve your photos
Top 5 photography tips to improve your photos
 
Dorothea Lange
Dorothea LangeDorothea Lange
Dorothea Lange
 
Film poster annotations (2)
Film poster annotations (2)Film poster annotations (2)
Film poster annotations (2)
 
Introduction to Typography
Introduction to TypographyIntroduction to Typography
Introduction to Typography
 
Character Design: Faces
Character Design: FacesCharacter Design: Faces
Character Design: Faces
 

Similar to Image Guidelines: General

Household guidelines
Household guidelinesHousehold guidelines
Household guidelines
SellOnFlipkart
 
Image guidelines for automotive products
Image guidelines for automotive productsImage guidelines for automotive products
Image guidelines for automotive products
SellOnFlipkart
 
Pet supplies m_pv4.pptx (1)
Pet supplies m_pv4.pptx (1)Pet supplies m_pv4.pptx (1)
Pet supplies m_pv4.pptx (1)
SellOnFlipkart
 
Home improvement tools image guidelines
Home improvement tools image guidelinesHome improvement tools image guidelines
Home improvement tools image guidelines
SellOnFlipkart
 
Image Guidelines: Jewelry
Image Guidelines: JewelryImage Guidelines: Jewelry
Image Guidelines: JewelrySellOnFlipkart
 
Image Guidelines: Eyewear
Image Guidelines: EyewearImage Guidelines: Eyewear
Image Guidelines: EyewearSellOnFlipkart
 
Image guidelines - General
Image guidelines - GeneralImage guidelines - General
Image guidelines - General
Paytm
 
Image guidelines for general - Wholesale
Image guidelines for general - WholesaleImage guidelines for general - Wholesale
Image guidelines for general - Wholesale
Paytm
 
How to Tackle the Top 8 Virtual Selling Challenges
How to Tackle the Top 8 Virtual Selling ChallengesHow to Tackle the Top 8 Virtual Selling Challenges
How to Tackle the Top 8 Virtual Selling Challenges
RAIN Group
 
Image guidelines
Image guidelinesImage guidelines
Image guidelines
Ankur Pandey
 
Overcoming the Barriers To Building Great Products
Overcoming the Barriers To Building Great ProductsOvercoming the Barriers To Building Great Products
Overcoming the Barriers To Building Great Products
Mike Chowla
 
Marketing Strategy – Laying the Foundation for 2015
Marketing Strategy – Laying the Foundation for 2015Marketing Strategy – Laying the Foundation for 2015
Marketing Strategy – Laying the Foundation for 2015
Tammy Hawk-Bridges, Internet Marketing Teacher
 
Create a listing concept
Create a listing concept Create a listing concept
Create a listing concept
SellOnFlipkart
 
Fiverr Seller Best Practices
Fiverr Seller Best PracticesFiverr Seller Best Practices
Fiverr Seller Best Practices
Fiverr
 
Product Strategy
Product StrategyProduct Strategy
Product Strategy
Mike Chowla
 
Seller Onboarding - Day 5 - Auto Validation and Image Guidelines
Seller Onboarding - Day 5 - Auto Validation and Image GuidelinesSeller Onboarding - Day 5 - Auto Validation and Image Guidelines
Seller Onboarding - Day 5 - Auto Validation and Image Guidelines
SellOnFlipkart
 
Image Guidelines: Clothing
Image Guidelines: ClothingImage Guidelines: Clothing
Image Guidelines: ClothingSellOnFlipkart
 
HOW TO BUILD A MILLION DOLLAR BUSINESS IN 365 DAYS? Step5- Creativity and Gra...
HOW TO BUILD A MILLION DOLLAR BUSINESS IN 365 DAYS? Step5- Creativity and Gra...HOW TO BUILD A MILLION DOLLAR BUSINESS IN 365 DAYS? Step5- Creativity and Gra...
HOW TO BUILD A MILLION DOLLAR BUSINESS IN 365 DAYS? Step5- Creativity and Gra...
RIPSIL Digital Service Pvt Ltd. RInteger.
 

Similar to Image Guidelines: General (20)

Household guidelines
Household guidelinesHousehold guidelines
Household guidelines
 
Image guidelines for automotive products
Image guidelines for automotive productsImage guidelines for automotive products
Image guidelines for automotive products
 
Pet supplies m_pv4.pptx (1)
Pet supplies m_pv4.pptx (1)Pet supplies m_pv4.pptx (1)
Pet supplies m_pv4.pptx (1)
 
Home improvement tools image guidelines
Home improvement tools image guidelinesHome improvement tools image guidelines
Home improvement tools image guidelines
 
Image Guidelines: Jewelry
Image Guidelines: JewelryImage Guidelines: Jewelry
Image Guidelines: Jewelry
 
Image
ImageImage
Image
 
Image Guidelines: Eyewear
Image Guidelines: EyewearImage Guidelines: Eyewear
Image Guidelines: Eyewear
 
Clothing tutorial.1
Clothing tutorial.1Clothing tutorial.1
Clothing tutorial.1
 
Image guidelines - General
Image guidelines - GeneralImage guidelines - General
Image guidelines - General
 
Image guidelines for general - Wholesale
Image guidelines for general - WholesaleImage guidelines for general - Wholesale
Image guidelines for general - Wholesale
 
How to Tackle the Top 8 Virtual Selling Challenges
How to Tackle the Top 8 Virtual Selling ChallengesHow to Tackle the Top 8 Virtual Selling Challenges
How to Tackle the Top 8 Virtual Selling Challenges
 
Image guidelines
Image guidelinesImage guidelines
Image guidelines
 
Overcoming the Barriers To Building Great Products
Overcoming the Barriers To Building Great ProductsOvercoming the Barriers To Building Great Products
Overcoming the Barriers To Building Great Products
 
Marketing Strategy – Laying the Foundation for 2015
Marketing Strategy – Laying the Foundation for 2015Marketing Strategy – Laying the Foundation for 2015
Marketing Strategy – Laying the Foundation for 2015
 
Create a listing concept
Create a listing concept Create a listing concept
Create a listing concept
 
Fiverr Seller Best Practices
Fiverr Seller Best PracticesFiverr Seller Best Practices
Fiverr Seller Best Practices
 
Product Strategy
Product StrategyProduct Strategy
Product Strategy
 
Seller Onboarding - Day 5 - Auto Validation and Image Guidelines
Seller Onboarding - Day 5 - Auto Validation and Image GuidelinesSeller Onboarding - Day 5 - Auto Validation and Image Guidelines
Seller Onboarding - Day 5 - Auto Validation and Image Guidelines
 
Image Guidelines: Clothing
Image Guidelines: ClothingImage Guidelines: Clothing
Image Guidelines: Clothing
 
HOW TO BUILD A MILLION DOLLAR BUSINESS IN 365 DAYS? Step5- Creativity and Gra...
HOW TO BUILD A MILLION DOLLAR BUSINESS IN 365 DAYS? Step5- Creativity and Gra...HOW TO BUILD A MILLION DOLLAR BUSINESS IN 365 DAYS? Step5- Creativity and Gra...
HOW TO BUILD A MILLION DOLLAR BUSINESS IN 365 DAYS? Step5- Creativity and Gra...
 

Recently uploaded

Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
Aurelien Domont, MBA
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
Bojamma2
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
tjcomstrang
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
Lviv Startup Club
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
awaisafdar
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Navpack & Print
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
DerekIwanaka1
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
marketingjdass
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
fisherameliaisabella
 

Recently uploaded (20)

Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 

Image Guidelines: General

  • 2. © 2015 Flipkart. All rights reserved. 94% Customers prefer to view products with images online 67% Customers find quality of an image ‘extremely important’ in selecting and purchasing a product Did you Know?
  • 3. © 2015 Flipkart. All rights reserved. Just like in a physical store, customers want to get a true feel of a product. An impressive image can help them get just that! Did you Know?
  • 4. © 2015 Flipkart. All rights reserved. By completing this tutorial, you will be able to: • Understand the importance of good images in a product catalog. • List the characteristics of impressive product images. • Create images for your products that adhere to the Cataloging guidelines at Flipkart marketplace. Learning Objectives
  • 5. © 2015 Flipkart. All rights reserved. Which one would you buy? Why are Images Needed?
  • 6. © 2015 Flipkart. All rights reserved. Same product with different images 1500 views 16 units sold 8000 views 150 units sold! How do Ordinary Images Affect Your Business
  • 7. © 2015 Flipkart. All rights reserved. Same product with different images Clear image with patterns prominently visible Over-exposed image, doesn’t give clear idea about the product How do Ordinary Images Affect Your Business 1500 views 16 units sold 8000 views 150 units sold!
  • 8. © 2015 Flipkart. All rights reserved. A good image can: • Help customers understand a product better • Provide customers a complete view of what they’re purchasing • Increase chances of sale by nearly 10% Products with images that are zoom-enabled have 15% more conversion rate! Why are Images Needed?
  • 9. © 2015 Flipkart. All rights reserved. Keep white background Focus on product Showcase your product Ensure clear resolution Characteristics of Good Images
  • 10. © 2015 Flipkart. All rights reserved. Keep white background Ensure clear resolution Focus on product Showcase your product • Get professional photo-shoot done • Include all products in primary images for combos • Show product in different angles • Ensure 80% of the image is covered by product or model/mannequin with product • Centrally align the products • Keep background white and uncluttered, without any props, borders, text, or artwork • White RGB value is 255, 255, 255 • Use clear images with right colours • Turn off flash if needed • Avoid images which are blurry or appear shaky Characteristics of Good Images
  • 11. © 2015 Flipkart. All rights reserved. • Gives buyers better clarity on the product, thereby increasing sales • Zoom option can work well only on images with at least 1000*1000 px. Why do you need High Resolution Images?
  • 12. © 2015 Flipkart. All rights reserved. Ensure clear resolution Softlines 1100*1100 Minimum requirement is category specific Eye Wear 1100*1100 Minimum 3 images required Others 500*500 Minimum 1 image required For more details on minimum image requirements, refer to Category-specific tutorials on Seller Learning Center. Minimum Image Requirements
  • 13. © 2015 Flipkart. All rights reserved. Common Mistake 1: Background Should be shot professionally, not outdoors Shouldn’t include any props or artwork White background, with focus only on the product
  • 14. © 2015 Flipkart. All rights reserved. Product should cover 80% of the image space Product should be centrally aligned with the image Common Mistake 2: Coverage & Alignment
  • 15. © 2015 Flipkart. All rights reserved. Don’t use blurred images Common Mistake 3: Resolution
  • 16. © 2015 Flipkart. All rights reserved. Maintain aspect ratio Don’t stretch or shrink image disproportionately Common Mistake 4: Aspect Ratio
  • 17. © 2015 Flipkart. All rights reserved. Don’t crop out body parts or product It’s ok to crop out mannequin’s head from an image. Common Mistake 5: Cropping
  • 18. © 2015 Flipkart. All rights reserved. Use natural and subtle shadow effects Dark and marked shadow effects can’t be used Diffused lighting makes the image look better Common Mistake 6: Shadow & Reflection Effect
  • 19. © 2015 Flipkart. All rights reserved. Images with watermark can not be used Common Mistake 7: Watermarks
  • 20. © 2015 Flipkart. All rights reserved. Don’t use images with borders Common Mistake 8: Borders
  • 21. © 2015 Flipkart. All rights reserved. Common Mistake 9: Props and Items not part of Sales Package Images with props don’t give an accurate idea about the product Items that are not part of sales package shouldn’t be included
  • 22. © 2015 Flipkart. All rights reserved. Primary image should consist of all the products under combo For combo offers, the vertical needs to be the same; for example, a t-shirt can’t be clubbed with a jacket, but two different designs of the t-shirt can be clubbed. Common Mistake 10: Combo Products
  • 23. © 2015 Flipkart. All rights reserved. Animated images/sketches Pornographic or offensive images, or images with lewd poses Images with more than one representation/model Product with misrepresented colours, or excess brightness Props like hanger, chair, etc. Images with models in sitting positions Images with text, graphics, borders, promotional content, or distracting background Disproportionate images or cropped images Morphed images, or images with watermark, logos, etc. Images not to be Used
  • 24. © 2015 Flipkart. All rights reserved. Primary Images Secondary Images Acceptable image formats: JPEG (jpg/jpeg), TIFF (.tif), GIF (.gif) or BMP (.bmp) • First image seen by the buyer on Flipkart.com • Can feature a model’s face • Naming convention: SKUID_main.jpeg • Provide buyer a closer look of the product • May include texture, dimensions, angles, and usage. • Naming convention: SKUID_other_1.jpeg SKUID_other_2.jpeg • More than one secondary image can be included Naming Convention for Images
  • 25. © 2015 Flipkart. All rights reserved. Summary In this tutorial, you learnt about: • The importance of good images in a product catalog. • Listing the characteristics of impressive product images. • Creating images for your products that adhere to the Cataloging guidelines at Flipkart marketplace.
  • 26. © 2015 Flipkart. All rights reserved. Questions? Contact Seller Support for any issues/queriesListing your Products