Iksula is an end-to-end e-commerce solutions provider founded in 2007 with over 200 employees across offices in Mumbai, New Jersey, and Singapore. Iksula has over 40 man-years of e-commerce expertise and powers over 200 online stores. Iksula provides consulting, technology, marketing, content production, merchandising, fulfillment operations, and other services to help clients with their online retail businesses.
Prepared by the students of Digital Marketing at the MBA program of IE Business School, this presentation analyzes the user experience of Zappos.com along four dimensions - branding, usability, functionality, and content. The presentation also compares Zappos with its nearest competitors and identifies the gaps and the measures to fill those gaps in terms of digital user experience.
Themes: What they Are - How To Use 'Em - DaytonWP November 2012 MeetUpDaytonWP
Clifton Hatfield will be presenting on topic of WordPress Themes.
In his presentation Clifton will discuss:
- Free vs. Premium Themes: Licensing
- Theme Customizing
- Child Themes
- Responsive Design
Clifton has been a developer since 2004 and in that short time period has created multiple plugins and custom themes.
Find out more about Clifton:
Website: http://cliftonhatfield.com
Facebook: https://www.facebook.com/cliftonhatfield.page
Twitter: https://twitter.com/cliftonhatfield
Prepared by the students of Digital Marketing at the MBA program of IE Business School, this presentation analyzes the user experience of Zappos.com along four dimensions - branding, usability, functionality, and content. The presentation also compares Zappos with its nearest competitors and identifies the gaps and the measures to fill those gaps in terms of digital user experience.
Themes: What they Are - How To Use 'Em - DaytonWP November 2012 MeetUpDaytonWP
Clifton Hatfield will be presenting on topic of WordPress Themes.
In his presentation Clifton will discuss:
- Free vs. Premium Themes: Licensing
- Theme Customizing
- Child Themes
- Responsive Design
Clifton has been a developer since 2004 and in that short time period has created multiple plugins and custom themes.
Find out more about Clifton:
Website: http://cliftonhatfield.com
Facebook: https://www.facebook.com/cliftonhatfield.page
Twitter: https://twitter.com/cliftonhatfield
All You Ever Wanted to Know About Email MarketingBlue Sky Factory
Are you really taking advantage of email marketing as the cost effective, measurable medium it is? This session will help new email marketers get started and it will serve as a refresher to seasoned industry veterans. Attendees will learn: tips for getting started with your email program, tried and true industry best practices, key elements to a permission-based email strategy, ways to use email & social media as complementary channels to drive more results, and how real world organizations are successfully using email to reach their audience.
This presentation walks you through the process of planning your website, developing content, and choosing how you will program your website - regardless of if you build your own site or hire someone to do it for you. Please contact edidier@redsageonline.com if you would like a copy of this presentation.
Meetup 7 steps formula to launching yourself online fast may 11 2017Michelle Castillo
Are you a consultant, coach, expert, speaker or author who wants to have a website that is remarkably effective and truly helps you build your business?
Have you been procrastinating with building your website for weeks or maybe months?
If you answered yes to the questions above, this meetup is for you.
You see, if you want the Internet to help you grow your business and brand, you need a website that converts visitors into customers on every page.
Many business owners get stuck when it comes to launching their first website or converting their exiting website into a money making one. They know they need the Internet to build their business, but the technology is overwhelming and they don’t know where to start or what to do next.
I can’t tell you how many business owners I have met over the last 6 years who have spent months, or even years not being able to launch the client-attracting website they so desperately needed. (1 or 2 even ended up closing their business before even having a website launched)
This is why I have created the “7 Steps Formula to Launching Yourself Online FAST”
Join me on May 11 and learn:
• The best-performing home page structure you should use when you want to show off your expertise and build rapport with your potential clients
• How to use colors and fonts to increase conversion rate
• Conversion strategies you can use on your site to inspire maximum conversion of visitors into action-takers and buyers
• The set of tools to use, which will allow you to quickly create a website with all these bells and whistles fast while allowing easy updates as your business grows and your marketing material evolves.
• And more…
Information Marketing Mastery for Professional Speakers - Ford SaeksFord Saeks
Information Marketing Mastery for Professional Speakers; Get More Bookings! Sell More Products! Create Residual Income from Your Expertise by Ford Saeks, Prime Concepts Marketing Keynote Speaker
Jared Spool: Revealing Design Treasures from The AmazonBayCHI
Jared Spool at BayCHI: Revealing Design Treasures from The Amazon
On its surface, Amazon.com just seems like a large e-commerce site, albeit a successful one. Its design isn't flashy, nor is it much to write home about. But deep within its pages are hidden secrets—secrets that every designer should know about.
An orientation workshop presentation for people new to digital marketing. The first of a series of 5 workshops on web-based marketing. Contact me for worksheets on this workshop and other materials. www.ohiobusinesshelp.com
Most website critiques focus on the things that customers see, the UX, the pretty stuff. This website critique focuses on what google sees, and the things that impact SEO, site rank, and traffic.
One Answer from Google
Chris talks about the current direction of internet search which is providing one answer to consumers. This will have a huge impact on your search results and how customers find you.
Fallout from the Year of Mobile
The “year of mobile” was last year, and you probably felt the impact of that change on your site. Chris explains what changed, why it changed, and most importantly, provides free tools you can use to find out how badly it hurt your site. That drop in new visitors you may have seen over the past year, yah, Chris explains exactly what happened.
Getting Traffic to the Site
Chris shares some of the new technology that Google is favoring, like AMP. Understanding what Google wants is the first step to giving Google what it wants, and making Google happy is job one. Chris provides three free tools to help you determine if your site is getting it right.
Critiques
Finally, Chris takes all the great learning and applies it to Cross Jewelers and Victorian Trading Company. You get to see how all the pieces fit together. Chris explains what the test results mean for each company and how they can improve. The explanation of how Cross Jewelers was playing a zero sum game was fascinating.
This was an excellent Pub Talk with lots of great take aways.
All You Ever Wanted to Know About Email MarketingBlue Sky Factory
Are you really taking advantage of email marketing as the cost effective, measurable medium it is? This session will help new email marketers get started and it will serve as a refresher to seasoned industry veterans. Attendees will learn: tips for getting started with your email program, tried and true industry best practices, key elements to a permission-based email strategy, ways to use email & social media as complementary channels to drive more results, and how real world organizations are successfully using email to reach their audience.
This presentation walks you through the process of planning your website, developing content, and choosing how you will program your website - regardless of if you build your own site or hire someone to do it for you. Please contact edidier@redsageonline.com if you would like a copy of this presentation.
Meetup 7 steps formula to launching yourself online fast may 11 2017Michelle Castillo
Are you a consultant, coach, expert, speaker or author who wants to have a website that is remarkably effective and truly helps you build your business?
Have you been procrastinating with building your website for weeks or maybe months?
If you answered yes to the questions above, this meetup is for you.
You see, if you want the Internet to help you grow your business and brand, you need a website that converts visitors into customers on every page.
Many business owners get stuck when it comes to launching their first website or converting their exiting website into a money making one. They know they need the Internet to build their business, but the technology is overwhelming and they don’t know where to start or what to do next.
I can’t tell you how many business owners I have met over the last 6 years who have spent months, or even years not being able to launch the client-attracting website they so desperately needed. (1 or 2 even ended up closing their business before even having a website launched)
This is why I have created the “7 Steps Formula to Launching Yourself Online FAST”
Join me on May 11 and learn:
• The best-performing home page structure you should use when you want to show off your expertise and build rapport with your potential clients
• How to use colors and fonts to increase conversion rate
• Conversion strategies you can use on your site to inspire maximum conversion of visitors into action-takers and buyers
• The set of tools to use, which will allow you to quickly create a website with all these bells and whistles fast while allowing easy updates as your business grows and your marketing material evolves.
• And more…
Information Marketing Mastery for Professional Speakers - Ford SaeksFord Saeks
Information Marketing Mastery for Professional Speakers; Get More Bookings! Sell More Products! Create Residual Income from Your Expertise by Ford Saeks, Prime Concepts Marketing Keynote Speaker
Jared Spool: Revealing Design Treasures from The AmazonBayCHI
Jared Spool at BayCHI: Revealing Design Treasures from The Amazon
On its surface, Amazon.com just seems like a large e-commerce site, albeit a successful one. Its design isn't flashy, nor is it much to write home about. But deep within its pages are hidden secrets—secrets that every designer should know about.
An orientation workshop presentation for people new to digital marketing. The first of a series of 5 workshops on web-based marketing. Contact me for worksheets on this workshop and other materials. www.ohiobusinesshelp.com
Most website critiques focus on the things that customers see, the UX, the pretty stuff. This website critique focuses on what google sees, and the things that impact SEO, site rank, and traffic.
One Answer from Google
Chris talks about the current direction of internet search which is providing one answer to consumers. This will have a huge impact on your search results and how customers find you.
Fallout from the Year of Mobile
The “year of mobile” was last year, and you probably felt the impact of that change on your site. Chris explains what changed, why it changed, and most importantly, provides free tools you can use to find out how badly it hurt your site. That drop in new visitors you may have seen over the past year, yah, Chris explains exactly what happened.
Getting Traffic to the Site
Chris shares some of the new technology that Google is favoring, like AMP. Understanding what Google wants is the first step to giving Google what it wants, and making Google happy is job one. Chris provides three free tools to help you determine if your site is getting it right.
Critiques
Finally, Chris takes all the great learning and applies it to Cross Jewelers and Victorian Trading Company. You get to see how all the pieces fit together. Chris explains what the test results mean for each company and how they can improve. The explanation of how Cross Jewelers was playing a zero sum game was fascinating.
This was an excellent Pub Talk with lots of great take aways.
Brisbane Shopify Meetup - 1st December 2016Reload Media
Slides from the first Brisbane Shopify Meetup. Special guest speakers include Cal Wilson (The Working Party), Simon Byrne (Andzen) and Jason Bowman (Shopify Plus).
Introduction to setting up an online shop using the Magento eCommerce platform. Contains some quotes from "Mastering Magento", available at
http://goo.gl/dsdEE .
Creating Online Product Pages that Specifiers will LoveKayley Bright
Darren Lester, CEO & Founder of SpecifiedBy, discusses the importance of online product pages and how to ensure yours are attracting specifiers to your website.
I have a coupon for that! With the new discount and marketing features built into Version 9, you now have the power to unlock Miva Merchant price groups. Here you will learn how these new features work and how to use them to your advantage within your online store. Miva Merchant 9 gives you an enterprise-level discount engine right at your fingertips.
Why Design Matters More Than Ever. Vivian Selbo's Media Next presentation 10/...Selbov
Responsive to what, when, where, and to whom? This talk walks through the Slate redesign goals outlining the point of view of all the stakeholders: editorial, business, engineering, and design. What they wanted and what they got.
Having a website is vital in this digital age. But how important is the design of you site, what can you do to make you website more current. This presentation takes you through all the aspects of designing a website.
There are four main elements to selling a product on Amazon from a marketing perspective: your packaging/the in person experience after delivery; the detail page, your photography and design elements, and getting traffic through sponsored ads.
Feed management, solutions, guidelines, testing ideas and optimization tactics and tips for search, social and marketplace channels. Given on April 19, 2017 at HeroCon Los Angeles.
Content and commerce: The way forward to engage with the consumers of the futureIksula
The very nature of consumer behaviour is at the cusp of a major shift. The smartphone generation, who have grown up with connected devices and high speed internet, now constitute a major chunk of online shoppers. Retail salespersons and word-of-mouth, the traditional sources of buying advice for consumers, have been supplanted by a far larger network of online communities, social media platforms and a deluge of user-generated content.
Brands and Retailers no longer control the narrative – it is in the hands of consumers. Modern consumers demand a rich, diverse and detailed content, and a unified experience across information channels. It is the brands’ job to keep up.
In this presentation, we discuss the genesis of this dynamic ecosystem, and how Brands and Retailers can adapt to it by keeping a flexible approach, updating their systems and processes, and leveraging user feedback and market signals to constantly fine-tune their Content Strategy.
TECHNOLOGY FOR BETTER CUSTOMER EXPERIENCE IN AMUSEMENT PARKSIksula
In Amusement Parks, physical and digital experiences are deeply intertwined, not isolated.
Each consumer is expecting a personalized experience.
An unified experience is the key, delivered through technology, content and data insight.
For more information, please write to us at marketing@iksula.com or visit our website www.iksula.com
How to enrich eRetail consumer experience | Iksula Iksula
The landscape of e-commerce is complex and comprises many types of content. Here you are dealing with product information, product images and descriptions, rich media, promotional content, and more. These content types are generated during different stages in a product’s journey (Manufacturing, Distribution, Online Sales etc.) and flow through vastly different systems like PIM, CMS, CRM etc. to serve different purposes.
This presentation will take a holistic view of the entire content journey and how it impacts each aspect of a business and what retailers and brands can do to streamline and synergize their content systems, institute content quality processes, and thus improve your consumer experience.
For more information, please write to us at marketing@iksula.com or visit our website www.iksula.com
Preparing as Entrepreneur and for Entrepreneurship. What does it take to prepare before starting a Business. This presentation can be a preparation starter kit for people looking to start their own venture.
A presentation on "How to make a presentation"Iksula
This is a presentation on the steps to follow to make a presentation intended to improve your presentation making and presenting skills.
The presentation is broken down into four main categories:
1. Things to do before making the presentation deck
2. Things to do while making the presentation deck
3. Things to do before presenting the deck
4. Things to do while presenting the deck
It depicts the importance of taxonomy for any e-commerce website and it's impact on user behavior & experience. It also exhibits key challenges for any online retailer in designing taxonomy for his/her website. The taxonomy evaluation has been done for a big online retailer from USA.
To be a good leader you need to understand key insights that help you transform from a manager into a leader. Learn what leadership means from a leader himself our President Samarjeet Singh.
E-commerce in India is still in the nascent stages taking its baby steps. It’s still a big deal for most folks to shop online. There is a chance now to strike and make it big. Customer-focused models such as Cash on Delivery, liberal returns policies, try-before-you buy is the way to succeed and Amit RG from Iksula will take you through these simple tips and tricks to leverage e-commerce
Building Blocks @eTailingIndia Jaipur Conclave Apr 2013Iksula
Iksula shares some interesting building blocks for Online Retail Start-ups. This presentation was presented by Samarjeet Singh, President & Co-founder, Iksula at eTailing India Jaipur Conclave held on 18-19 April'13.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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2. EBay 13+ Internet
Retail Experience,
Baazee.com
CRICKET Talkative
Tajonline Positive
Black Label
3. Iksula is an End-to-End Internet Retail Solutions and Service Provider
Internet
Consulting Technology
Marketing
Content Fulfillment
Merchandising Operations
Production
38. Sample 1 Sample 2
“Matter of Fact” “Experiential” Presentation
Presentation Catalog Photography
Basic photography Detailed information
0.7% conversion rate 1.3% conversion rate
Conversion Rate
Everything remaining the same, we saw a doubling of
conversion rate after we improved the product pages
39. Enhances the usability of your site
Search – indexed content
Browse by attributes
Compare products
Reduces your operational costs
Lesser product returns as informed buying
Reduces costs of marketing
Structured data helps in fulfillment
planning
And also improves your product
page conversion rate
Informed buying decisions
40. Should be quick & informative, the most important
Product Titles
points
Descriptions Highlight the consumer benefits & romanticize the
product
Well shot photographs that showcase the finer product
Images & Videos
detailing
Key Features Quick summary of the most important selling points
Attributes &
A very detailed list of all the product attributes
Specs
Well chosen products which can complement or
Cross & Up Sells
supplement
41. A great product title structure
Product Titles
•“Brand Name / Collection” “What the product is” “Key
Attribute/s”
Descriptions
Examples
Images & Videos •Trademark Global Wood 3 in 1 Chess Backgammon
Table
Key Features •Globus Blue Sleeveless Ethnic Kurti with Embroidery
and Lace
Attributes & •Masai Patio Table Set (2+1) Teak Finish
Specs
Sample websites
Cross & Up Sells
Wayfair.com, Globusstores.com
42. Descriptions have to be engaging
Product Titles •.. has to highlight consumer benefits and not list out
product features. Eg: this digital camera comes with
Descriptions 8X zoom which allows you to get close to the action
from far away
•.. should have crisp language, be grammatically
Images & Videos correct. No spelling mistakes
•… should be interestingly written - the reader should
Key Features want to read the entire description
•.. should have a structure
Attributes & •.. should be original. Mr.Panda hates copied content
Specs
Sample websites
Cross & Up Sells Wayfair.com, Globusstores.com
43. Product Titles
A picture has to give a realistic feel of the product
•.. high resolution photographs, which users can zoom
Descriptions into, are always better
•.. should be shot from multiple angles
Images & Videos •… offer close up to design details
•… for star products, or very high volume products,
get videos done
Key Features
Attributes & Good picture is a result of
Specs •The type of photography – table top, catalog,
editorial
Cross & Up Sells •Technology used to display pictures
44. Table Top Product Shots
Shot on top of a table
Prevalent for non-fashion products
45.
46. Focus is on the product
Background is usually one tone so that it doesn’t take away
from the product
Makeup and poses are subdued
Common background used are White and Grey
Mostly, no props are used
Apt for E-commerce due to low costs of production
Example : Zara, Neiman-Marcus, Diesel, Globus,
Armani Collezioni, Burberry, Levis
47.
48. The model is on location, in an environment, or living/interacting
with a lifestyle
Focus on styling, makeup and posture
Wardrobe may have more of accessories.
Usually follows a theme
Model as well as background is very styled.
Magazine like look and feel
Example : Benetton, Versace
Catalog shopping sites: http://www.google.com/catalogs/
49. Product Visualization Product Personalization and
• Image Resizing Configurator customization
• Magnifying Glass
Eg: Room designer Eg: Bunnies, Best
• dHTML Zoom and Pan Buddies
• Multi-Image Zoom and Pan
• Inset Creation
• Printed Work Previews
Some really cool technologies out there
• Image Overlays Liquid Pixels
• 360° Spin Scene 7 (Adobe)
• E-Catalog Rich FX (Channel Advisor Product
50. •Easily create an inset and zoom into a specific area of the image
•http://www.liquidpixels.com/demos/demos.m?name=Inset
51. •Quickly change the call out style, text and position
•http://www.liquidpixels.com/demos/demos.m?name=Splatmaker
52. •Change color / design of elements within the photograph
•http://www.liquidpixels.com/demos/demos.m?name=Room
53. •User can personalize the product real time
•http://www.liquidpixels.com/demos/demos.m?name=Room
54. Should talk about the most important product features
Product Titles •.. should give more details about a feature, rather than
just list it
•.. should be a short list, suggested at a maximum of 4-5
Descriptions
•.. should precede the main description
Images & Videos Example (Product: Jabra Bluetooth Wave Black
•3 layer Wind Noise Reduction
Key Features •Multiuse - connects to 2 Bluetooth devices
simultaneously
Attributes & •Behind-the-ear style for all day comfort
Specs •Up to 6 hrs talk time & 8 days standby time.
Cross & Up Sells Sample websites
Wayfair.com, Globusstores.com
55. Should be exhaustive and accurate
Product Titles
•.. should list out all the attributes of the product
•.. information should be standardized for easy
Descriptions comprehension. Eg: gm vs. gram
•.. structuring into sections makes for easy
Images & Videos comprehension. Eg for mobile phones: General
Information, Connectivity, OS, Multi-media, Dimensions
• .. should be accurate
Key Features
Attributes &
Specs
Sample websites
Cross & Up Sells Gsmarena.com, snapdeal.com
56. Merchandiser selection driven
Product Titles
Market basket analysis
• An old offline retail technique which evaluates groups of
Descriptions products that are bought together
Collaborative filtering – pioneered by Amazon
Images & Videos • Users who bought this also bought that
• Wikipedia Defiinition “the method of making automatic
predictions about the interests of a user by collecting taste
Key Features information from many users”
Discover tool – Amazon again
Attributes &
• Website recommendations based on your search history,
Specs
and aggregated data collected from other users
• Recommendations not necessarily based on what you are
Cross & Up Sells
searching for
57. Product content enhances the usability of
your site to increase conversions, and
thereby revenues; while also reducing your
costs