Presentation for UX team and Product team at OLX. The idea was propose the change in the process of How to think product and Design.

1. Product and Design Process

2. Current Product Sprint

3. Current Product Sprint
1
Problem definition
(topdown)
2
Solution
definition
(team)
Design
3
4Implementation
5
Bug

4. Product Sprint

5. Product Sprint
1
Understand
3 Diverge
Prototype
5
6Build
Define
ConvergeValidate
Learn

6. Understand
Methods
user needs, business need
and technology capacities
• User Interviews
• Competitive overview
• Stakeholder map
• Lightning talks
• Quantitative survey
• Metrics analysis
• CSD
Outcomes
Definition the strategy and focus
Methods

7. Diverge
Methods
explore all ideas the team
• Sketch (individually then all together)
• Storyboard
Outcomes
Select an idea or part of some
Methods

8. Prototype
Methods
Create an artifact that allows
to test the idea
• Mockups
• Paper prototype
• Functional
Outcomes
Validation the idea prototyped
Methods

9. Validate
Methods
How to test the idea
• User test
• Stakeholder feedback
• Technical validation
Outcomes
Validation the idea prototyped
Methods

10. Build
Methods
developing the idea for launch
• Visual design
• Code
Outcomes
Launch and keep learning about what
was developed
Methods

11. Learn
Methods
Keep learning
• Metrics Analysis
• Heatmap
• Scrollmap
• Quantitative Survey
• Reviews
Outcomes
Launch and keep learning about what
was developed
Methods

12. Product Sprint
Where we want to go?

13. Consumer Journey

14. Story mapping

15. Roadmap Product

16. Product Sprint
How do we get?

17. Analyze user workflow

18. Roadmap AB testing

19. Product and Design Process