Presentation w/ notes http://bit.ly/1KaPkWV A brief introduction of myself, my philosophy of data mining and connecting people to markets and a walk-through of two product teams that I managed as a UX Director—Scripps Network CMS (consulting, 2008) and Ameritrade Apex (in-house, 2005)

2. Me In Three

5. family upper montclair musician basketball illustration travel
syracuse university political cartoonist hip hop ad design game design
new york city jazz theweb information architect williamstown brooklyn
blogging financial industry greensboro publishing dmp family

6. i wanted to play bass guitar, not violin
iwasabetterpitcherthanhitter
bigfanofandywarhol’swork
in
20
years
i hope to
retire
and open
an Irish
pub in
compton
i’manavidgamer,butnotjustforfun.videogameinterfacesprovidegreatdesignlessons,nottomentionthepsychologyofachievinggoals.
inmyheartofhearts,i’mmoreanalogthandigital.don’ttellanyone!imightnotgetanotherjobinmyindustry
i miss new york city’s vibe & energy
KRS-ONE all day insomniac
9/11messedwithmyhead
alwayswantedtoliveoutwest
i’masocialistcapitalist.yep,isaidit.
iwenttosyracusetobesafe.ishould’vegonetoeitherprattorrisd.ohwell.
warisasociopath’swetdreamsmallsandthefezweremyjazzjoints
my mother was my high school art teacher. can you guess why i rebelled?
i’malwaysbuying
streetart.itmakesmefeelwhole.ioftenwonderwhatwould’vehappenedifshedidn’tleaveme.
somepeopledon’tliketostiritup.handmethespoondreamerdo’er
when
people
stare,
i stare
back
but
for
real
social media
makes life
so accessible
that i often
want to scream.
no, really, out
loud and
vociferously.
frisbee
lifeisaseriousstruggle.ifyou’renotstruggling,you’renotdoingitright.gohome,donotcollect$200.startagain.
everynowandthenifindmyselfneedingtogetaway.no,nottothepark,buttoafricaorchina.
imissmygrandmotherorange
icouldeatsushieverynight,nodoubt
linguisticsisking
i
often
struggle
with the idea.
no, just the
idea is
enough to
confound me.
when i go all in,
it’s hard for me to
back off and just
settle.
it’s
not
me.
my left
is by far my
strongest
hand; i
have
no
i want eyes in
the back of my head
my vision is
20/20 or more
when it’s hot outside
my eyebrows sweat
tunnel vision
is a real thing.
thepolicesynchronicity
eddiemurphy
delirious
icanzsmellzcheeseburgerz?
right
they
say that
home is
where the
heart is;
they
aren’t
lying

8. Projects

9. Scripps Network CMS

10. Problem

12. Considerations

16. Method & Artifacts

33. Ameritrade Apex Trading Platform

34. Problem

38. Considerations

41. Method & Artifacts

51. “[…] Ameritrade, which swallowed up Bidwell & Co., Brokerage America,
JB Oxford & Co. and Investex over the last year, earns four stars this
year for its Apex offering. Ameritrade seriously overhauled the Website
this past year, finally integrating the technology brought in with the
2002 Datek acquisition. The new site provides improved navigation,
more tools and services, easier-to-find information, customization and
better trading technology. […]”
Barron's 2005 Ranking of Online Brokers

52. Q&A