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Introduction to Design Thinking & Correlation to Scrum
The document discusses how design thinking and agile frameworks like Scrum can be combined to deliver user-centered solutions. Some key points: - Design thinking focuses on empathy, defining problems from the user's perspective, ideating solutions, prototyping, and testing iteratively. - Scrum is an agile framework that uses sprints, daily stand-ups, backlogs and retrospectives for iterative delivery. - Design thinking can be incorporated into Scrum through techniques like backlog grooming to understand user needs, prototyping solutions, and testing with users after each sprint. - This approach ensures solutions are designed and delivered with a focus on the user experience through collaborative feedback loops.
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Introduction to Design Thinking & Correlation to Scrum
- 1. Agile + Designthinking = Super user oriented solutions 04 2018 – Jeff Angama
- 2. Question What are thebenefits ?
- 3. Associated quote toagile •Smart Small, Think Big – Steve Jobs •Fail fast – Don’t know
- 4. Communication improved –Daily Meeting • Before • After
- 5. React to achanging environment
- 6. Office 365 Agile Transformation- Case Study • Competitors were coming in (Jive / Sitrion) • Moved from a 3 years release to a quarter release
- 7. Office 365 AgileCase Study Define roadmap Plan features Plan services (fast track etc) Deliver Major release every two years 4 minor release every year Engage Annoncements Build communities (online / physical) Find champions (MVP) Check Design Thinking ? Customer & User feedbacks (user voice) Market Study Act
- 8. Example of Design thinking process Rethink windows: windows 8 Microsoft Surface Apple iMac
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- 11. Domain of application •Air b n B • Astronautes • Apple • Consulting • IT • Etc.
- 12. What does sheneeds ?
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- 15. Empathy • 5 Why •When / How • What’s your destination • AS IS / TO BE • Frustrations ? • Needs as a verb • User stories
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- 20. 2/ Define « Littleyoung girl 8 years old, alone, struggle to get a book too high » « An app to help a 10 people support team to get things done 2 time faster »
- 21. 3/ Ideate Brain stormmany idea « The good idea come up from a lot of idea » Get feedback from users for idea.
- 22. 4/ Prototype • Prototype,good enough to be tested
- 23. 5/ Test • Test: by users, understand feedbacks, re iterate the entire process
- 24. Summary Phases Why How 1Emphatise Understand the user • Issue tree • Empathy map • 5 Why • Interview • Focus Group 2 Define User need / insight, point of view 3 Idea Brainstorm a great solution • Brain storm, post it • Categorize, attribute points to idea 4 Prototype See it ! • On mockup (on a sheet) • On tool (ninja mockup ?) • POC 5 Test Feedback from users and improve • Get feedback from mockup (sheet) / POC • Get feedback from digital mockup • Retrospective
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- 27. Mix Scrum andDesign Thinking
- 29. Scrum Framework Create Backlog Splitin sprints (1 to 3 week per sprint) Backlog grooming (specs, tech specs, mockup, test case) Sprint Planning Deliver to prod Sprint review (Demo) Sprint retrospective (Continous improvement) Iterate to next sprint Plan Do Check
- 30. Design Thinking +Scrum Framework ? Create Backlog Split in sprints (1 to 3 week per sprint) Backlog grooming (specs, tech specs, mockup, test case) Sprint Planning Sprint review (Demo) Sprint retrospective (Continous improvement) Iterate to next sprint Plan Do Check DESIGN THINKING
- 31. Design Thinking andScrum share common concept Prototype / Deliver Get feedback Improve USER CENTERED FEEDBACKS ORIENTED IMPROVED ITERATION
- 32. Comment appliquer cesméthodes à notre contexte ? • Phase de cadrage • Recueil du besoin • Définition d’offres • Repenser un processus • Durant un SPRINT 0 avant de commencer un projet SCRUM • En fin de projet pour auditer l’existant • Etc. => Processus a remodeler à notre besoin tel IBM / Google / Microsoft
- 33. Ressources • Google createits design thinking kit. Tutorial and practice • Ibm as well : Entreprise design thinking • Cases studies • Apple • Google • IBM • Introduction & practice
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- 35. Is agile alwaysthe best project framework ? • No • Case to case • For agile the team need to be available, collaborative, skilled • It is a culture, if the customer don’t embraise it… nevermind • Require more than 2 person
- 36. Agile 4 values •Individualsand interactions over processes and tools •Working software over comprehensive documentation •Customer collaboration over contract negotiation •Responding to change over following a plan More information in : Agile Manifesto website
- 37. What is scrum •One of agile methods among others (xp, kanban, design thinking) • Scrum Guide pdf free • Scrum theory, values, team (product owner, dev team, scrum master), events (sprint planning, daily scrum, review, retro), artifacts (product backlog, sprint backlog) • Scrum (n): A framework within which people can address complex adaptive problems, while productively and creatively delivering products of the highest possible value.
- 38. Scrum - DailyMeeting 15 minutes daily meeting, morning or evening when it suit the team Each person in 2 minute present their : • Done • To do • Block Update the Scrum board Common mistakes : 1. Exceeding 15 minutes 2. Trying to solve problem during the meeting 3. Not updating the board
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- 40. Design Thinking /Agile Deliverable Design Thinking, deliverable are • Concept design document • Testable prototype Project as scrum, deliverable are • Backlog • Product
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- 42. Prioritise backlog Complex Impact Simple, Highimpact Complex, Low impact Complex, High impact Simple, Low impact
- 43. Feedbacks from 1.5 yearsof Scrum Perform backlog grooming often => avoid long sprint planning Don’t forget test cases for user stories in a dedicated test case => avoid understanding gap Validate the solution with the customer => avoid gap Do not skip sprint retro in rush => continous improvement When working with ux designer, => find a win win cost solution with the customer / ux designer during backlog grooming
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Editor's Notes
- #2 Contexte 260 user stories, pr 8000 user, phase avant projet a prit 1 an. Comment FaciLiter expression besoin, etre plus orienté utilisateur, délivrer encore + de valeurs à nos clients et faire en sorte que les projets se passent mieux. Objectif : vous présenter le design thinking et vous comment cest appliquable à notre cas Qui entendu Design thinking ? Agile? Scrum - Qui a travaillé avec quoi jusque là ? Bio + decouvert design thinking Peut on partager les autres
- #3 Which company use Agile ? Why. What are the benefits ? Orienté utilisateurs / collaboration / communication / working product over docs Réagir aux changements de son environnement (fusion, compétiteurs)
- #4 Quote
- #5 Example d’un bénéfice communication
- #6 Agile adresse cela Disruption Magasin de musique sont devenus spotify Photo sur insta Agences vers air b n b & booking
- #8 Imaginez comment ils y sont arrivés ? Etes vous daccord? Since 2012 with Windows 8 Understand – this phase focuses on the research and gathering information about the user in order to observe their needs and clearly understand it. Envision – In this phase, the design team analyzes the data collected from the understand phase and use it to think of the solution for the addressed problems. Specify – After sharing and discussing ideas, the design team define the solution and build a detailed specification for the product. Implement – The product is developed based on the specifications highlighted in the previous cycle. this phase includes developing the prototypes and testing the product before releasing it to the market. Maintain – The product is a case of continuous evaluation and testing in order to apply these modifications in the next releases it. http://www.designorate.com/design-thinking-reshaped-microsoft-products/
- #9 Double user experience , compromis technique
- #10 Design Thinking, process iterative pour comprendre les utilisateurs, challenger les suppositions, redefinir les probleme et identifié strategies et solutions non evidentes. Orienté solutions plutot que problemes. Inclus lesprit, le visuel, la collaboration pour arriver à une solution. Exemp De lapplicatioN du Designn thinking : Imaginez vous, a sf , hotel chers , appt d’à côté est vide car le mec est parti en weekend. Hotel, hotel en ligne, agregateur d’agences, air b n b (disruption) Air b n b est né de l’idée de matelas gonfables Situation 2009, 200$ benef par semaine.. Improve thx to design thinking Apprenne que ce qui calme les gens sont les photos… => prise photo DSLR pour améliorer les photos des apparts des proprios. Non scalable mais user oriented Become the Patient’ to Build Better Products Chaque nouvel employé va dormir dans des air b n b et feedbacks leur experience. Brainstorm and change the star en un cœur et 30% de plus de clics Think bigger. Source : https://www.slideshare.net/Pietel/the-role-of-design-thinking/27-EmpathiseDefineIdeatePrototypeTestAn_iterative_cyclic_procesThe_Design
- #13 Verbe : monter, atteindre le sommet Penser action, verbe, usage, plutôt que solution Design thinking : existe depuis 1950, democratisé par stanford
- #14 Approche creative pour créer un produit / service. Comprendre le vrai besoin (need) derriere (insight). Approche pragmatique, critical thinking. OOTB thinking. Penser comme les UX Designer.
- #15 Empathise – with your users Define – your users’ needs, their problem, and your insights Ideate – by challenging assumptions and creating ideas for innovative solutions Prototype – to start creating solutions Test – solutions Design Thinking is extremely useful in tackling problems that are ill-defined or unknown, by re-framing the problem in human-centric ways, creating many ideas in brainstorming sessions, and adopting a hands-on approach in prototyping and testing Source : https://www.slideshare.net/Pietel/the-role-of-design-thinking/27-EmpathiseDefineIdeatePrototypeTestAn_iterative_cyclic_procesThe_Design
- #18 understand, listen, why, old ppl meet ppl in shops... Context found out After interview : fell from a wheelchair n nobody helped. Create persona
- #22 User / Needs / Insight Utilisateur le plus représenté ? Utilisateur le moins représenté ?
- #23 Group synergy Brain storm ideas, meme la plus farfelu, balancer du post-it au tableau
- #24 Mock-up ui (ninja mock) Basic code, show an app Cartons POC
- #26 Define : give verb to their need, problem statement " old ppl after 70yrs without family struggle finding relationship« Ca marche pas, why C’est lent, pourquoi qu est ce qui est lent Le site internet, pourquoi, cest quoi rapide pour toi ? Moins de 4 seconde, pourquoi cest plus de 4 seconde desormais ? Je suis passé en wifi
- #28 Source : https://www.slideshare.net/Pietel/the-role-of-design-thinking/27-EmpathiseDefineIdeatePrototypeTestAn_iterative_cyclic_procesThe_Design Conclusion : generer des idées, etre creatif… THINK BIG : Air b n b crée Infinite.js, library scroll
- #32 Etablish AS IS : Understand existingt Define TO BE : Design thinking
- #41 Man days instead of story points (valeur importance au metier)