Uploaded byCorinne Weisgerber
Process for Informative Speech & Audience Analysis
The document outlines the requirements and techniques for preparing an informative presentation, emphasizing the importance of topic selection, audience analysis, and structure. Key points include establishing a clear introduction, body, and conclusion while adhering to citation guidelines and utilizing quality sources. Additionally, it highlights the necessity of understanding audience needs and tailoring the speech accordingly to engage effectively.
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Process for Informative Speech & Audience Analysis
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- 2. Why, What &How How do They Build Bridges Across The Water ? Why does a Lightning Bug Light Up? What is a Bucky Ball?
- 3. Basic Requirements 1. Fallswithin the 5-7 minute time limit 2. Explores an approved topic 3. Utilizes extemporaneous and enthusiastic delivery 4. Incorporates 4 high quality sources 5. Citation of all of your sources during your speech 6. Submission of a typed full sentence outline (2-4 p.) 7. Contains a clear introduction, body, & conclusion 8. Follows APA or MLA guidelines
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- 5. Steps in Preparinga Speech Select a topic Analyze the audience Determine the purpose, thesis & main points Gather supporting material Separate the speech into major parts Outline the speech Develop presentation aids Practice delivering the speech
- 6. Choosing a goodtopic Topics should be: substantive (new and engaging information for your audience) serious (Based in reality, not fantastic or silly) supported (Based on credible evidence) situated (Fits the classroom situation well)
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- 8. “To make asuccessful speech, you too must function like an advertiser.” good
- 9. Audience Analysis Create an audienceprofile: Look for clues to reveal age range, gender, economic background, social status, group membership, possible interests and personality traits
- 10. Audience Analysis Create an audienceprofile: Look for clues to reveal age range, gender, economic background, social status, group membership, possible interests and personality traits
- 11. Audience Analysis Create an audienceprofile: Look for clues to reveal age range, gender, economic background, social status, group membership, possible interests and personality traits
- 12. Create an audienceprofile: Look for clues to reveal age range, gender, economic background, social status, group membership, possible interests and personality traits
- 13. Audience Analysis Create an audienceprofile: Look for clues to reveal age range, gender, economic background, social status, group membership, possible interests and personality traits
- 14. Analyzing your Audience Situationalinformation Demographic information Psychological information
- 15. Speech context/Rhetorical situation -Orientation toward speaker, occasion, topic Size of audience Physical setting Time and length of speech Situational: The Setting
- 16. Characteristic of theAudience Demographic Age Ethnic/cultural background Gender Marital status / # of children SES: Occupation/education/income Group affiliation: religious/political Disability
- 17. Attitude - Learnedpredisposition to respond to a person, object, or idea in a favorable or unfavorable way. Belief - The way in which you structure your understanding of reality--what is true and what is false. Value - Basic principles that organize one’s life. Enduring concepts of good and bad, right & wrong. Psychographics
- 18. Relationship between Attitudes, Beliefsand Values Shallow Deep Experience, authority Individual Family, school, religion Equal Opportunity EXAMPLE Affirmative Action is good Women are discri- minated against in the workplace Attitudes Values Beliefs Attitudes, Beliefs & Values
- 19. Attitudes Evaluations made aboutspecific problems/issues "Attitude is the extent of liking or disliking something." (Mueller, 1980) Strongly agree Agree Neutral Disagree Strongly disagree Attitudes
- 20. Types of Attitudes N +Positive -- Negative Neutral ? Swing Vote Types of Attitudes
- 21. Needs and wantsmotivate people to act Speakers can motivate audiences by: playing on audience needs showing that their needs are currently unsatisfied showing how their needs will be satisfied Audience Needs Need: State in which some sort of unsatisfied condition exists
- 22. Physiological Food, Water,Shelter, etc. Safety Security, Freedom from Fear Friends, Family, Spouse Social Esteem Recognition, Respect Self- Actualization Fullfillment, Be all you can be Maslow’s Hierarchy of Needs: Explains what motivates people to act
- 23. Ultimatum to SadamHussein March 17, 2003
- 25. Audience How the audiencefeels towards the speaker & the topic friendly hostile neutral uninterested Zzzzzz Need a different approach for each! Audience Receptivity How the audience feels towards the speaker & the topic
- 26. Steps in Preparinga Speech Select a topic Analyze the audience Determine the purpose, thesis & main points Gather supporting material Separate the speech into major parts Outline the speech Develop presentation aids Practice delivering the speech