Pritesh Upadhyay is a channel sales professional with 6 years of experience in FMCG and telecom. He holds a B.Sc degree and has worked in sales roles at Parle Products and Reliance Communications managing distributors and retailers. Currently he is a Channel Senior Sales Officer at Parle Products where he is responsible for a territory with $130k monthly sales, onboarding new distributors, motivating his sales team, and ensuring product availability. His skills include sales planning, leadership, and effective communication.

1. Pritesh Upadhyay
DOB-03/01/1986
Marreid
2856,Bhatt Falia, Karsanpara,
Olpad, Surat, Gujarat
Phone: 9825817612
E-mail: prit804571@gmail.com
Career Objective:
To be part of an organization that provides me opportunities to utilize my
knowledge and skills, this will be helpful to an organization as well as to me to build
up my career.
Brief Overview:
A result oriented professional with 6 yrs of experience in the area of channel sales in
FMCG & Telecom sector.
Educational Qualifications :
 B.Sc from Vinayaka Missions University in Apr-2008.
 H.S.C. from Gujarat Higher Secondary Education Board in March-2003
 S.S.C. from Gujarat Secondary Education Board in March-2001
Experiences
Channel Senior Sales Officer (1st,Nov 2012. To till date)
Parle Product Pvt Ltd. (Surat, Gujarat)
 Managing Surat Dist 6 Distributors with 1.30 Cr. monthly T.O
 Sourcing and Appointment of Distributors as and when required
 Motivating and Coaching the Distributor Team and handholding where
required
 Handling distributor issues with regard to claims and ROI
 Building of good rapport as well as controlling the distributor Team
 Taking care of route operations, market scheming and breakages at the Go
down
Manage stock levels to ensure continuous availability.
2. Driving Volume and Growth in the given Territory:

2.  Managing Primary and Secondary sales
 Operation of trade schemes within the allotted budget
 Appropriate distribution across the territory
 Taking care of High Volume Accounts (Top Customers)
 Recognizing Selling opportunities
3. Merchandising and Promotion
 Manage stock levels to ensure continuous availability and regular rotation
 Fill and rotate all shelf, displays and equipment to Parle Company standards
 Properly price product
 Utilize point of purchase material

5. Channel Management
 Awareness of various channels like grocery, eateries etc
 Awareness of upcoming channels like Modern Trade and how to tap them
effectively
 On boarding of particular channels to our existing channel-specific schemes
6. Managing/ developing his team
 Weekly Coaching of S/Ms(Sales Men)
 Effective guidance to the Salesmen regarding achieving their monthly targets,
focus brands targets, ECO(Effective Coverage) etc..
 Being a communication channel between the company and the Distributor
Salesmen.
 Allotting clear responsibilities to team members(Sale Men)- assigning targets
etc
Focus on Company Projects like H.G.H.O(HAR GAON HAR OUTLET),T.R.P(TOTAL
RURAL PENETRATION .
 Handling SD (Super Distributor) of VISTAR and upcountry (Dist-Vapi) area for
SD distribution amongst 11 AD (Associate distributor) with sales turnover of
1.27 crore (9000+ Activation)
 Prepaid Distributor’s management
 Primary, secondary target of prepaid cards, Handset, Data Card, new activation
in assigned territory.
 Handling of key account/outlets (more than 600)
 Sales planning of distributor wise, DSE wise beat wise and retailer wise targets.
 Product responsibility of merchandising, visibility.
 Highest HSD sales in month of Oct’2011 in entire Circle.
 Highest New STVs(197/48) sale in within 5 days after launch of product in
entire.

3.  Distributor’s field force management
 Primary, secondary target of prepaid cards, new activation in assigned
territory.
 New town and distribution network expansion along with network roll out.
 Handling of key account/outlet.
 Sales planning of distributor wise, DSE wise beat wise and retailer wise targets.
 Product responsibility of merchandising, visibility, arranging display contests
amongst retailers.
 Motivating team of their SD sales executives for management of SD
operations.
 Taken 7th day barring parameter for SD to below 1 percent.
PERSONAL SKILLS:
 Proven ability to lead effective sales teams.
 Increasing market share of territory.
 Adept at Sales planning, promotion, and forecasting.
 Hard working, able to multi-task effectively.
 Training, leadership, and communication skills.
Hobbies : Playing indoor and outdoor games, Meeting to old friends and
Travelling
Strength : Positive, Hard working, Down to earth
I hereby declare that mentioned information is true to the best of my knowledge.
Yours Sincerely,
Pritesh H Upadhyay