The January 2016 Print Media Monthly Report by Mediatrack Pakistan analyzes advertising spending across various publications in major cities, excluding classified ads and job opportunities. Key insights include the share of spending across top categories, advertisers, brands, and regional distribution, with a significant split between English (36%) and Urdu (64%) publications. The report provides detailed percentage shares for different advertising placements and emphasizes Mediatrack's standing as a recognized media monitoring company in the region.

1. Print Media
Monthly Report January
2016

2. Analysis: Mediatrack Pakistan
About the Report:
This report doesn’t includes classified ads, Job opportunities, Tender, Condolence,
and Notices.
Mediatrack monitor the data from all major Publications of Karachi, Lahore,
Islamabad Hyderabad & Multan regions.
For Magazines and Digest all type of advertisement monitored. 30+ Weekly, Monthly
Bio Monthly Magazines and Digest monitor for this study.
Analysis are based on Publications and Magazines spending combine. Sunday
Magazines of Publications are merged with Publications.
About Mediatrack:
Mediatrack is Brand of the year awarded ISO 9001 certified company imaged in TV,
FM, Print and Out of home media monitoring for Pakistan and Afghanistan.
About the Report

4. TOP 20 CATEGORIES
% Share of Spent
17%
14%
9%
8%
6%
3% 3% 3%
2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1%

5. TOP 20 ADVERTISERS
% Share of Spent
9%
4%
4%
3%
2% 2%
2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

6. TOP 20 BRANDS
% Share of Spent
4%
3%
2%
2% 2%
1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
1% 1% 1% 1% 1%

7. TOP 10 URDU PUBLICATIONS
% Share of spend
41%
15%
12%
9%
6% 5%
2% 2% 1% 1%

8. TOP 10 ENGLISH PUBLICATIONS
% Share of spent
35%
23%
14%
10%
7% 6%
3% 2%
0.1%

9. PAGE WISE ANALYSIS
% Share of spent
Back Page
21%
Front Page
24%
Back inside
1%
Front inside
10%
Panel
0.60%
Inside
44%

10. REGION WISE ANALYSIS
% Share of spent
Hyderabad
2%
Islamabad
25%
Karachi
35%
Lahore
33%
Multan
5%

11. ENGLISH VS URDU PUBLICATION
% Share of spent
ENGLISH
36%
URDU
64%

12. DAY WISE ADVERTISING TREND
% Share of spent
12%
33%
13%
9% 10% 9%
15%15%
33%
11%
7% 7%
9%
17%
Saturday Sunday Monday Tuesday Wednesday Thursday Friday
ENGLISH URDU

14. TOP 20 CATEGORIES
% Share of Spent
18%
6%
4% 4%
3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 1% 1%

15. TOP 20 ADVERTISERS
% Share of Spent
6%
5%
3%
2% 2% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1%

16. TOP 20 BRANDS
% Share of Spent
2% 2%
2%
2% 2%
1% 1%
1% 1% 1% 1%
1% 1% 1% 1% 1% 1% 1% 1% 1%

17. For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Arshad Bhatti
khi@mediatrackpk.com
Phone: +9221-34289818-9
THE END