Print Advertising Analysis Monthly Report –March 2015
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The document provides a monthly print media analysis report for March. It includes statistics on ad spending in major newspapers and magazines across various cities in Pakistan. The top categories, advertisers, and brands are outlined by percentage of ad spend. Newspaper analysis looks at spending breakdown by page and city. Magazine analysis examines top categories, advertisers, and brands. The report concludes with contact information for queries.
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Print Advertising Analysis Monthly Report –March 2015
- 1. PRINT MEDIA Analysis Monthly Report March 15
- 2. Print Media Report Data Statistics • Print media analysis are based on monitoring from 22 Major Publications from Karachi, Lahore and Islamabad and 19 Leading Magazines / Digest . • Analysis figures are combined from Publications and Magazine. • Tariff rate applied for Spend analysis.
- 3. TOP 20 Categories Newspapers % share of spend 27% 10% 8% 6% 6% 5% 4% 3% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
- 4. 8% 8% 6% 5% 5% 4% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% TOP 20 Advertisers Newspapers % share of spend
- 5. 8% 5% 5% 4% 4% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% TOP 20 Brands Newspapers % share of spend
- 6. Page wise Analysis Based on spend BACK COVER 3% BACK INSIDE 1% FRONT COVER 25% FRONT INSIDE 11% INSIDE 60%
- 7. City Wise Analysis Based on Spend Hyderabad 1% Islamabad 23% Karachi 39% Lahore 37%
- 8. English vs Urdu Publications Share Based on spend English 39% Urdu 61%
- 9. Daily Analysis Based on Spend - 100 200 300 400 500 600 Sunday Monday Tuesday Wednesday Thursday Friday Saturday Millions
- 11. TOP 20 Categories 19% 9% 7% 6% 5% 5% 4% 3% 3% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% GARMENTS/FEBRICS/LAWNS HOSPITALS/HEALTH CLINICS/DAWAKHANA MEDICINE SHAMPOOS FURNITURE BEAUTY CREAMS / BEAUTY MASKS DIGESTIVE SHOES & SANDLES BANKS INSTITUTES BEAUTY / MEDICATED SOAPS / FACE WASH CORPORATE IMAGE DETERGENT POWDERS TOOTH PASTES READY TO COOK FOODS SAUCES/SEASONINGS/PICKLES WATCHES/CLOCKS MOBILE PHONE SETS/ACCESSORIES HOTELS/MOTELS/RESTAURANTS COOKING OIL & GHEE
- 12. TOP 20 Advertisers 9% 4% 4% 3% 3% 3% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% UNILEVER PAKISTAN LTD PAKSON INTERNATIONAL PLASTIC INDUSTRIES (Pvt) Ltd PAREESA LAWN STIEFEL LABORATORIES PAKISTAN (PVT) LTD LASANI THE VITAMINS COMPANY COSLAB PAKISTAN SANA SAFINAZ GARMENTS KHAADI LAWN STYLO SHOES ITTEHAD TEXTILE NISHAT LINEN GARMENTS SHANGRILA FOODS CITY HERBAL CARE LABORATORIES SNM LAWN DIN INDUSTRIES BANK ISLAMI LTD SERVIS INDUSTRIES LTD WILLMAR SCHWABE GERMANY PAKISTAN CIVIL AVIATION AUTHORITY IQRA LABORATORIES
- 13. TOP 20 Brands 4% 4% 3% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% BOSS MOULDED FURNITURE PAREESA LAWN THE VITAMINS COMPANY SUNSILK BLACK SUN BLOCK 60 LASANI ALSOVINA DOVE SHAMPOO SANA SAFINAZ KHAADI LAWN STYLO SHOES RIN DETERGENT WASHING POWDER NISHAT LINEN GARMENTS SHANGRILA HOT & SPICY KETCHUP & GREEN CHILLI SAUCE SNM LAWN BANK ISLAMI LASANI ARQ-E-MEHZAL ACNE AID BAR KNORR NOODEL PAKISTAN CIVIL AVIATION AUTHORITY ORIENT REFREGERATOR
- 14. Color vs Black & White Ad spend Ratio BLACK & WHITE 3% COLOUR 97%
- 15. Page Type Analysis Based on Spend BACK COVER 9% BACK INSIDE 5% CENTRAL SPREAD 13% FRONT COVER 5% FRONT INSIDE 6% GET FOLD 0.07% INSIDE 62%
- 16. THE END For query on DATA, please contact: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off Main Sharah-e-Faisal, Karachi, Pakistan. For other queries, please contact PAS at: secretariat@pas.org.pk Mr. Arshad Bhatti khi@mediatrackpk.com Phone: +9221-34289818-9