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Print Media
Monthly Report September
2015
Analysis: Mediatrack Pakistan
About the Report:
This report doesn’t includes classified ads, Job opportunities, Tender, Condolence,
and Notices.
Mediatrack monitor the data from all major Publications of Karachi, Lahore,
Islamabad Hyderabad & Multan regions.
For Magazines and Digest all type of advertisement monitored. 30+ Weekly, Monthly
Bio Monthly Magazines and Digest monitor for this study.
Analysis are based on Publications and Magazines spending combine. Sunday
Magazines of Publications are merged with Publications.
About Mediatrack:
Mediatrack is Brand of the year awarded ISO 9001 certified company imaged in TV,
FM, Print and Out of home media monitoring for Pakistan and Afghanistan.
About the Report
TOP 20 CATEGORIES
% Share of Spent
18.4%
16.3%
9.1% 8.7% 8.6%
3.7%
2.9%
1.6% 1.6% 1.3% 1.2% 1.1% 1.1% 1.1% 1.0% 1.0% 1% 0.9% 0.8% 0.8%
TOP 20 ADVERTISERS
% Share of Spent
10.8%
5.4%
4.9%
3.7% 3.7%
2.3%
2.1%
2%
1.8%
1.5%
1.4%
1.4%
1.2%
1.1%
1.1% 1%
1%
0.9%
0.9%
0.9%
TOP 20 BRANDS
% Share of Spent
4.9%
3.7%
2.7%
2.4%
2.1% 2% 1.9%
1.6%
1.3%
1.1% 1.1% 1% 1% 0.9% 0.9% 0.9% 0.9% 0.9% 0.9% 0.8%
TOP 10 URDU PUBLICATIONS
% Share of spend
38.6%
18.7%
14.3%
9.9%
7.2%
3.8%
1.9% 1.7% 1.2% 1.0%
TOP 10 ENGLISH PUBLICATIONS
% Share of spent
34.5%
22.2%
10.6% 10.4%
9.1%
4.9% 4.4% 3.8%
0.1%
PAGE WISE ANALYSIS
% Share of spent
Back Page
15%
Front Page
23%
Back inside
2%
Front inside
8%
Panel
1%
Inside
51%
REGION WISE ANALYSIS
% Share of spent
Hyderabad
1%
Islamabad
26%
Karachi
37%
Lahore
30%
Multan
6%
PUBLICATIONS VS MAGAZINES
% Share of spent
Magazines
7%
Publications
93%
DAY WISE ADVERTISING TREND
% Share of spent
0
5
10
15
20
25
30
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Arshad Bhatti
khi@mediatrackpk.com
Phone: +9221-34289818-9
THE END

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Print Media Analysis – September 2015

  • 1. Print Media Monthly Report September 2015
  • 2. Analysis: Mediatrack Pakistan About the Report: This report doesn’t includes classified ads, Job opportunities, Tender, Condolence, and Notices. Mediatrack monitor the data from all major Publications of Karachi, Lahore, Islamabad Hyderabad & Multan regions. For Magazines and Digest all type of advertisement monitored. 30+ Weekly, Monthly Bio Monthly Magazines and Digest monitor for this study. Analysis are based on Publications and Magazines spending combine. Sunday Magazines of Publications are merged with Publications. About Mediatrack: Mediatrack is Brand of the year awarded ISO 9001 certified company imaged in TV, FM, Print and Out of home media monitoring for Pakistan and Afghanistan. About the Report
  • 3. TOP 20 CATEGORIES % Share of Spent 18.4% 16.3% 9.1% 8.7% 8.6% 3.7% 2.9% 1.6% 1.6% 1.3% 1.2% 1.1% 1.1% 1.1% 1.0% 1.0% 1% 0.9% 0.8% 0.8%
  • 4. TOP 20 ADVERTISERS % Share of Spent 10.8% 5.4% 4.9% 3.7% 3.7% 2.3% 2.1% 2% 1.8% 1.5% 1.4% 1.4% 1.2% 1.1% 1.1% 1% 1% 0.9% 0.9% 0.9%
  • 5. TOP 20 BRANDS % Share of Spent 4.9% 3.7% 2.7% 2.4% 2.1% 2% 1.9% 1.6% 1.3% 1.1% 1.1% 1% 1% 0.9% 0.9% 0.9% 0.9% 0.9% 0.9% 0.8%
  • 6. TOP 10 URDU PUBLICATIONS % Share of spend 38.6% 18.7% 14.3% 9.9% 7.2% 3.8% 1.9% 1.7% 1.2% 1.0%
  • 7. TOP 10 ENGLISH PUBLICATIONS % Share of spent 34.5% 22.2% 10.6% 10.4% 9.1% 4.9% 4.4% 3.8% 0.1%
  • 8. PAGE WISE ANALYSIS % Share of spent Back Page 15% Front Page 23% Back inside 2% Front inside 8% Panel 1% Inside 51%
  • 9. REGION WISE ANALYSIS % Share of spent Hyderabad 1% Islamabad 26% Karachi 37% Lahore 30% Multan 6%
  • 10. PUBLICATIONS VS MAGAZINES % Share of spent Magazines 7% Publications 93%
  • 11. DAY WISE ADVERTISING TREND % Share of spent 0 5 10 15 20 25 30 Sunday Monday Tuesday Wednesday Thursday Friday Saturday
  • 12. For query on DATA, please contact: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off Main Sharah-e-Faisal, Karachi, Pakistan. For other queries, please contact PAS at: secretariat@pas.org.pk Mr. Arshad Bhatti khi@mediatrackpk.com Phone: +9221-34289818-9 THE END