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PRINT MEDIA Analysis 
Monthly Report Sep 14
Print Media Report 
Data Statistics 
• Print media analysis are based on monitoring from 22 Major Publications 
from Karachi, Lahore and Islamabad and 19 Leading Magazines / Digest . 
• Analysis figures are combined from Publications and Magazine. 
• Tariff rate applied for Spend analysis.
Top 20 Categories 
33% 
10% 
7% 
5% 5% 4% 4% 3% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2%
Top 20 Advertisers 
13% 
11% 
10% 
8% 
5% 5% 5% 
5% 4% 4% 4% 4% 3% 3% 3% 3% 3% 3% 3% 3%
Top 20 Brands 
11% 
9% 
7% 
6% 
6% 6% 
5% 5% 5% 5% 5% 
4% 4% 4% 4% 4% 4% 3% 3% 3%
Publications vs Digest/Magazines 
Spending Ratio 
Publications 
94% 
Digest/Magazine 
6%
English vs Urdu Publication 
Advertising Split 
English 
Urdu 45% 
55%
Ad Types Analysis 
CENTRAL SPREAD 
2% 
COMMERCIAL 
87% 
EDUCATION 
COMMERCIAL 
8% 
GOVERNMENT 
COMMERCIAL 
0.07% 
PANEL 
1% 
PURE GOVERNMENT 
COMMERCIAL 
0.01% 
STRIP 
0.00% 
SUPPLEMENT 
COMMERCIAL 
2%
Page Position Analysis 
BACK COVER 
9% BACK INSIDE 
1% 
CENTRAL SPREAD 
2% 
FRONT COVER 
23% 
FRONT INSIDE 
7% 
INSIDE 
58%
Regional Spend 
Hyderabad 
2% 
Islamabad 
20% 
Karachi 
43% 
National 
3% 
Lahore 
32% 
Peshawar 
0.01%
Categories
Cellular Companies 
(Share of Spend) 
CHINA MOBILE 
36% 
TELENOR PAKISTAN 
32% 
MOBILINK PAKISTAN 
31% 
PAK TELECOM 
MOBILE LIMITED 
1%
Banks and Financial Institutes 
(Share of Spend) 
ASKARI BANK LTD 
15% 
ALLIED BANK LTD 
11% 
HABIB BANK LTD 
11% 
HABIB METROPOLITAN 
BANK 
10% 
BANK 
ISLAMI 
LTD 
10% 
MEZAN BANK 
J. S. BANK 
5% 
THE BANK OF PUNJAB 
5% 
STANDARD CHARTERED 
BANK LTD 
6% 
MUSLIM COMMERCIAL 
BANK 
7% 
4% 
OTHERS 
16%
Cooking Oil and Ghee 
(Share of Spend) 
SUFI BANASPATI & 
OIL PROMOTIONAL 
33% 
CANOLIVE COOKING 
OIL 
18% 
MUNDIAL OLIVE OIL 
AJWA BANASPATI & 
COOKING OIL 
9% 
ITALIA OLIVE OIL 
SUFI COOKING OIL 
PRODUCTS 
3% 
HABIB COOKING OIL 
4% 
PUNJAB BANASPATI 
4% 
KAUSAR BANASPATI 
SHAMA BANASPATI & 
OIL 
7% 
& OIL 
6% 
2% 
2% 
OTHERS 
12%
For query on DATA, please contact: 
Mr. Arshad Bhatti 
khi@mediatrackpk.com 
Phone: +9221-34289818-9 
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off 
Main Sharah-e-Faisal, Karachi, Pakistan. 
For other queries, please contact PAS at: 
secretariat@pas.org.pk 
THE END

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Print Media Analysis - September 2014

  • 1. PRINT MEDIA Analysis Monthly Report Sep 14
  • 2. Print Media Report Data Statistics • Print media analysis are based on monitoring from 22 Major Publications from Karachi, Lahore and Islamabad and 19 Leading Magazines / Digest . • Analysis figures are combined from Publications and Magazine. • Tariff rate applied for Spend analysis.
  • 3. Top 20 Categories 33% 10% 7% 5% 5% 4% 4% 3% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2%
  • 4. Top 20 Advertisers 13% 11% 10% 8% 5% 5% 5% 5% 4% 4% 4% 4% 3% 3% 3% 3% 3% 3% 3% 3%
  • 5. Top 20 Brands 11% 9% 7% 6% 6% 6% 5% 5% 5% 5% 5% 4% 4% 4% 4% 4% 4% 3% 3% 3%
  • 6. Publications vs Digest/Magazines Spending Ratio Publications 94% Digest/Magazine 6%
  • 7. English vs Urdu Publication Advertising Split English Urdu 45% 55%
  • 8. Ad Types Analysis CENTRAL SPREAD 2% COMMERCIAL 87% EDUCATION COMMERCIAL 8% GOVERNMENT COMMERCIAL 0.07% PANEL 1% PURE GOVERNMENT COMMERCIAL 0.01% STRIP 0.00% SUPPLEMENT COMMERCIAL 2%
  • 9. Page Position Analysis BACK COVER 9% BACK INSIDE 1% CENTRAL SPREAD 2% FRONT COVER 23% FRONT INSIDE 7% INSIDE 58%
  • 10. Regional Spend Hyderabad 2% Islamabad 20% Karachi 43% National 3% Lahore 32% Peshawar 0.01%
  • 12. Cellular Companies (Share of Spend) CHINA MOBILE 36% TELENOR PAKISTAN 32% MOBILINK PAKISTAN 31% PAK TELECOM MOBILE LIMITED 1%
  • 13. Banks and Financial Institutes (Share of Spend) ASKARI BANK LTD 15% ALLIED BANK LTD 11% HABIB BANK LTD 11% HABIB METROPOLITAN BANK 10% BANK ISLAMI LTD 10% MEZAN BANK J. S. BANK 5% THE BANK OF PUNJAB 5% STANDARD CHARTERED BANK LTD 6% MUSLIM COMMERCIAL BANK 7% 4% OTHERS 16%
  • 14. Cooking Oil and Ghee (Share of Spend) SUFI BANASPATI & OIL PROMOTIONAL 33% CANOLIVE COOKING OIL 18% MUNDIAL OLIVE OIL AJWA BANASPATI & COOKING OIL 9% ITALIA OLIVE OIL SUFI COOKING OIL PRODUCTS 3% HABIB COOKING OIL 4% PUNJAB BANASPATI 4% KAUSAR BANASPATI SHAMA BANASPATI & OIL 7% & OIL 6% 2% 2% OTHERS 12%
  • 15. For query on DATA, please contact: Mr. Arshad Bhatti khi@mediatrackpk.com Phone: +9221-34289818-9 Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off Main Sharah-e-Faisal, Karachi, Pakistan. For other queries, please contact PAS at: secretariat@pas.org.pk THE END