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Afghan media industry in 2014
The document presents a comprehensive analysis of the Afghan TV media industry for the year 2014, covering various aspects such as top categories, players, and brand shares. It provides detailed insights into market trends, channel share, and airing patterns for different time slots. The Afghan media market is valued at approximately 76 million USD, highlighting key players and brands within the industry.
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Afghan media industry in 2014
- 1. Data Source: افغانستان هایرسانه تحلیل و تجزیه
- 2. •The research ismade for the Afghan TV media industry, the analysis period are Jan to Dec 2014. • The analysis is cover the topers of TV industry, •Top Categories • Top Players • Top Brands • Channel Share • Hourly Airing Trend • Day Slice • Monthly Airing Trend • The Top Categories are also analyzed saperatly with following parameters, • Players Share • Hourly Airing Trend • Day Slice • Monthly Airing Trend
- 3. PHONESERVICES GOVERNMENT BANKS JUICES/ENERGATIC/SHARBAT CONSTRUCTIONCOMPANIES CARBONATEDSOFTDRINKS AIRLINES MILKANDDAIRYPRODUCTS PHONESETS CHARITYORGANISATIONS HOTELS/RESTAURANTS DETERGENTPOWDERS COOKINGOIL&GHEE TRAVELAGENCIES SHAMPOOS 24% 17% 8% 7% 6% 2% 2% 2%2% 2% 1% 1% 1% 1% 1% TOP 15 CATEGORIES 78% OTHERS 22%
- 4.
- 5. ETISALAT GOVERNMENTOFAFGHANISTAN AFGHANTELECOM MTN ELECTIONCOMESSIONOF AFGHANISTAN SALAMTELECOM SCCBUILDER ROSHANCORPORATION AFGHANPOLICEDEPARTMENT GINSENGENERGYDRINK AZIZIBANK UNICEF SUNNYGINSENGENERGYDRINK BAKHTARBANK ONYXCONSTRUCTION 8% 7% 4% 4% 4% 3% 3% 3% 3% 2% 2% 2% 2% 2%2% TOP 15 BRANDS 50% OTHERS 50%
- 6. ARIANA NATIONAL 26% TOLO TV 21% 1TV 13% SHAMSHAD 11% AREZU TV 10% ZHOWNDON 6% 3 SPORTS 3% TAMADON 3% LEMAR TV 2% AYNA TV 2% KHURSHID 2% NOOR 1% Afghanistan TV medium is annual 76 million USD market
- 7. ARIANA NATIONAL 16% TOLO TV 14% ZHOWNDON 13% AREZUTV 12% 1 TV 10% SHAMSHAD 8% TAMADON 7% 3 SPORTS 7% KHURSHID 5% LEMAR TV 4% AYNA TV 2% NOOR 1% SABA TV 1% ARIANA NATIONAL 16% TOLO TV 14% ZHOWNDON 13%AREZU TV 12% 1 TV 9% OTHERS 36%
- 8. 0000-0100 0100-0200 0200-0300 0300-0400 0400-0500 0500-0600 0600-0700 0700-0800 0800-0900 0900-1000 1000-1100 1100-1200 1200-1300 1300-1400 1400-1500 1500-1600 1600-1700 1700-1800 1800-1900 1900-2000 2000-2100 2100-2200 2200-2300 2300-0000 1% 1% 1%1% 1% 1% 1% 4% 5% 4% 5% 4% 3% 3% 4% 3% 4% 6% 9% 11% 13% 11% 3% 1% 2000-2100 13% 1900-2000 11% 2100-2200 10% 1800-1900 9% 1700-1800 6% OTHERS 51%
- 9. AFTERNOON 18% EVENING 14% LATE NIGHT 8% LATE PRIMETIME 4% MORNING 22% PRIME TIME 34% MORNING 22% PRIME TIME 34% OTHERS 44% Day Slice Time Slot AFTERNOON 1200-1700 EVENING 1700-1900 LATE NIGHT 0000-0700 LATE PRIME TIME 2200-0000 MORNING 0700-1200 PRIME TIME 1900-2200
- 10. 6% 5% 7% 6% 11% 11% 11% 9% 9% 9% 8% 10% JANFEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JUL 11% JUN 11% MAY 11% OTHERS 67%
- 11.
- 12.
- 13. 0000-0100 0100-0200 0200-0300 0300-0400 0400-0500 0500-0600 0600-0700 0700-0800 0800-0900 0900-1000 1000-1100 1100-1200 1200-1300 1300-1400 1400-1500 1500-1600 1600-1700 1700-1800 1800-1900 1900-2000 2000-2100 2100-2200 2200-2300 2300-0000 2% 1% 2% 1% 2% 1%0% 3% 4% 2% 4% 3% 3% 2% 3% 1% 3% 5% 12% 14% 16% 14% 2% 1%
- 14. AFTERNOON 12% EVENING 17% LATE NIGHT 8% LATE PRIMETIME 3% MORNING 16% PRIME TIME 44%
- 15. 3% 3% 4% 4% 8% 9% 11% 10% 12% 11% 11% 12% JAN FEBMAR APR MAY JUN JUL AUG SEP OCT NOV DEC
- 16.
- 17. SAMSUNG ELECTRONIC 39% HUAWEI MOBILE 36% DEYANATLTD 16% MOBILE ZONE 5% AFGHAN TAKSAR 2% BLUE SONIC 2%
- 18. 0000-0100 0100-0200 0200-0300 0300-0400 0400-0500 0500-0600 0600-0700 0700-0800 0800-0900 0900-1000 1000-1100 1100-1200 1200-1300 1300-1400 1400-1500 1500-1600 1600-1700 1700-1800 1800-1900 1900-2000 2000-2100 2100-2200 2200-2300 2300-0000 2% 2% 2% 1% 3% 1%1% 3% 5% 4% 6% 4% 3% 3% 6% 4% 4% 3% 7% 9% 15% 10% 1% 1%
- 19. AFTERNOON 19% EVENING 10% LATE NIGHT 12% LATE PRIMETIME 2% MORNING 23% PRIME TIME 34%
- 20. 1% 2% 1% 1% 5% 13% 21% 13% 7% 11% 12% 11% JAN FEBMAR APR MAY JUN JUL AUG SEP OCT NOV DEC
- 21.
- 22. AZIZI BANK 28% BAKHTAR BANK 20% MAIWANDBANK 16% KABUL BANK 12% GHAZANFAR BANK 6% AFGHANISTAN INTERNATIONAL BANK 6% BANK MILLIE AFGHAN 5% AFGHAN UNITED BANK 4% AFGHANISTAN COMMERCIAL BANK 2%DA AFGHANISTAN BANK 1%
- 23. 0000-0100 0100-0200 0200-0300 0300-0400 0400-0500 0500-0600 0600-0700 0700-0800 0800-0900 0900-1000 1000-1100 1100-1200 1200-1300 1300-1400 1400-1500 1500-1600 1600-1700 1700-1800 1800-1900 1900-2000 2000-2100 2100-2200 2200-2300 2300-0000 1% 2% 2%2% 2% 1% 1% 2% 3% 4% 6% 6% 3% 4% 4% 3% 2% 5% 12% 14% 8% 7% 5% 1%
- 24. AFTERNOON 16% EVENING 17% LATE NIGHT 11% LATE PRIMETIME 5% MORNING 22% PRIME TIME 29%
- 25. 7% 6% 6% 6% 10% 12% 10% 12% 9% 8% 6% 7% JANFEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
- 26.
- 27. NESTLE MILKPAK LIMITED 51% LAYLAGEMAR 25% IRAN DAIRY INDUSTRIES COMPANY 16% ALTUNSA 5% DAIRY PRODUCTS 1% GALA DAIRY PRODUCTS 1% MUMTAZ CREAM 1%
- 28. 0000-0100 0100-0200 0200-0300 0300-0400 0400-0500 0500-0600 0600-0700 0700-0800 0800-0900 0900-1000 1000-1100 1100-1200 1200-1300 1300-1400 1400-1500 1500-1600 1600-1700 1700-1800 1800-1900 1900-2000 2000-2100 2100-2200 2200-2300 2300-0000 2% 2% 3% 3% 1% 0.3% 1% 7% 5% 5% 5% 3% 4% 1% 2%3% 3% 3% 7% 12% 19% 8% 0.4% 0.4%
- 29. AFTERNOON 14% EVENING 9% LATE NIGHT 12% LATE PRIMETIME 1% MORNING 26% PRIME TIME 38%
- 30. 3% 5% 3% 7% 12% 12% 8% 2% 3% 3% 11% 31% JANFEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
- 31.
- 32. GINSENG ENERGY DRINK 28% THECOCA COLA EXPORT CORPORATION 23% SUNNY GINSENG ENERGY DRINK 22% CARABAO ENERGY DRINK 7% SUPER COLA 5% GINSENG ROOT ENERGY DRINK 5% PARTY ENERGY DRINK 3% GOLDEN LIFE DRINK 3% PAMIR INDUSTRY 2% SPEED ENERGY DRINK 2%
- 33. 0000-0100 0100-0200 0200-0300 0300-0400 0400-0500 0500-0600 0600-0700 0700-0800 0800-0900 0900-1000 1000-1100 1100-1200 1200-1300 1300-1400 1400-1500 1500-1600 1600-1700 1700-1800 1800-1900 1900-2000 2000-2100 2100-2200 2200-2300 2300-0000 2% 1% 1%1% 2% 1% 1% 3% 4% 5% 5% 5% 5% 4% 5% 4% 4% 5% 7% 8% 10% 11% 4% 1%
- 34. AFTERNOON 21% EVENING 12% LATE NIGHT 10% LATE PRIMETIME 5% MORNING 23% PRIME TIME 29%
- 35. 0.5% 1% 6% 7% 16% 16% 17% 12% 7% 5% 6% 7% JAN FEBMAR APR MAY JUN JUL AUG SEP OCT NOV DEC
- 36.
- 37. UNILEVER 42% NET LIQUID DETERGENT 33% TOKENWASHING POWDER 8% RONIX UK LTD (TOKEN) 7% GOLNAR DETERGENT 4% GHAWAR WASHING POWDER 2% KOH BABA WASHING POWDER 1%YAKTA 1% TITIZ PRODUCTS 1% DAY WASHING PRODUCT 1%
- 38. 0000-0100 0100-0200 0200-0300 0300-0400 0400-0500 0500-0600 0600-0700 0700-0800 0800-0900 0900-1000 1000-1100 1100-1200 1200-1300 1300-1400 1400-1500 1500-1600 1600-1700 1700-1800 1800-1900 1900-2000 2000-2100 2100-2200 2200-2300 2300-0000 1% 1% 0.4% 0.4% 1% 1% 0.1% 9% 10% 3%3% 3% 2% 1% 14% 9% 5% 7% 10% 6% 9% 6% 1% 0.2%
- 39. AFTERNOON 31% EVENING 16% LATE NIGHT 4% LATE PRIMETIME 1% MORNING 27% PRIME TIME 21%
- 40. 2% 5% 16% 13% 6% 8% 1% 5% 17% 20% 4% 2% JAN FEB MARAPR MAY JUN JUL AUG SEP OCT NOV DEC
- 41. khi@mediatrackpk.com www@mediatrackpk.com About mediatrack Mediatrack ispioneer media monitoring company working on Afghan media markets in monitoring and and research field since 2009. We have 7 years old archive data. Media audit , content monitoring and media analysis are our core products. Advertisers, Advertising agencies, TV Channels, NGO, Government can be our client.