2. •The research is made for the Afghan TV media industry, the analysis period are Jan to
Dec 2014.
• The analysis is cover the topers of TV industry,
•Top Categories
• Top Players
• Top Brands
• Channel Share
• Hourly Airing Trend
• Day Slice
• Monthly Airing Trend
• The Top Categories are also analyzed saperatly with following parameters,
• Players Share
• Hourly Airing Trend
• Day Slice
• Monthly Airing Trend
6. ARIANA NATIONAL
26%
TOLO TV
21%
1 TV
13%
SHAMSHAD
11%
AREZU TV
10%
ZHOWNDON
6%
3 SPORTS
3%
TAMADON
3%
LEMAR TV
2%
AYNA TV
2%
KHURSHID
2%
NOOR
1%
Afghanistan TV medium is annual 76 million USD market
7. ARIANA NATIONAL
16%
TOLO TV
14%
ZHOWNDON
13%
AREZU TV
12%
1 TV
10%
SHAMSHAD
8%
TAMADON
7%
3 SPORTS
7%
KHURSHID
5%
LEMAR TV
4%
AYNA TV
2%
NOOR
1% SABA TV
1%
ARIANA
NATIONAL
16%
TOLO TV
14%
ZHOWNDON
13%AREZU TV
12%
1 TV
9%
OTHERS
36%
9. AFTERNOON
18%
EVENING
14%
LATE NIGHT
8%
LATE PRIME TIME
4%
MORNING
22%
PRIME TIME
34%
MORNING
22%
PRIME TIME
34%
OTHERS
44%
Day Slice Time Slot
AFTERNOON 1200-1700
EVENING 1700-1900
LATE NIGHT 0000-0700
LATE PRIME TIME 2200-0000
MORNING 0700-1200
PRIME TIME 1900-2200
22. AZIZI BANK
28%
BAKHTAR BANK
20%
MAIWAND BANK
16%
KABUL BANK
12%
GHAZANFAR BANK
6%
AFGHANISTAN INTERNATIONAL
BANK
6%
BANK MILLIE AFGHAN
5%
AFGHAN UNITED BANK
4%
AFGHANISTAN COMMERCIAL
BANK
2%DA AFGHANISTAN BANK
1%
32. GINSENG ENERGY DRINK
28%
THE COCA COLA EXPORT
CORPORATION
23%
SUNNY GINSENG ENERGY
DRINK
22%
CARABAO ENERGY DRINK
7%
SUPER COLA
5%
GINSENG ROOT ENERGY DRINK
5%
PARTY ENERGY DRINK
3%
GOLDEN LIFE DRINK
3% PAMIR INDUSTRY
2% SPEED ENERGY DRINK
2%
41. khi@mediatrackpk.com
www@mediatrackpk.com
About mediatrack
Mediatrack is pioneer media monitoring company working on Afghan media
markets in monitoring and and research field since 2009. We have 7 years
old archive data. Media audit , content monitoring and media analysis are our
core products. Advertisers, Advertising agencies, TV Channels, NGO,
Government can be our client.