Pakistan Print Media Industry Analysis for Oct 2017
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Mediatrack Pakistan prepare very useful and interesting analysis from Pakistan Print media industry for the Month of October 2017
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Pakistan Print Media Industry Analysis for Oct 2017
- 2. Mediatrack monitor the print media data from Karachi, Lahore, Islamabad, Multan, Peshawar, Quetta & Hyderabad Regions. Mediatrack monitor all type of Ads including Classified, Notices, Job opportunity and Tender etc along with branded Ads. But in this report focused only branded category Ads from English, Urdu & Regional Publications. For Magazines and Digest all type of advertisement monitored. Weekly / Monthly / Bimonthly Magazines and Digest monitor for this study. TOP Categories, Players and Brands are separately analyze from Publications and Magazines. Data Source
- 3. 0.5% 0.6% 0.6% 0.6% 0.7% 0.7% 0.7% 0.7% 0.8% 0.8% 0.9% 0.9% 1.2% 1.2% 1.5% 2% 2% 6% 6% 7% UPS/BATERIES/GENERATORS INSURANCE COMPANIES LUBRICANTS FURNITURE GOVT OF KPK RAZERS/BLADS HOTELS/MOTELS INVESTMENT COMPANIES GARMENTS/LAWNS FILMS / DRAMAS MEDICINE SHOPS/BOTIQUE HOSPITALS/HEALTH CLINICS GOVT OF SIND CHARITY ORGANISATIONS BANKS FEDERAL GOVERNMENT EDUCATION GOVT OF PUNJAB CONSTRUCTION COMPANIES 1.2% 1.2% 1.3% 1.4% 1.5% 1.5% 2% 2% 2% 2% 3% 3% 3% 3% 4% 4% 4% 5% 8% 24% FURNITURE MILK AND DAIRY PRODUCTS TV SETS NAIL POLISHES & LIPSTICKS DETERGENT POWDERS POWDERS CHAIN STORES GARMENTS/FEBRICS/LAWNS MEDICINE TOOTH PASTES COUGH & COLD MEDICINES MAYONNAISE/SPREAD DIGESTIVE COOKING OIL & GHEE HAIR REMOVING PRODUCTS READY TO COOK FOODS HAIR COLORS/GEL/LOTIONS LOTIONS/OILS SOAPS / FACE WASH BEAUTY CREAMS Data Source:
- 4. 0.3% 0.4% 0.4% 0.4% 0.4% 0.4% 0.4% 0.4% 0.5% 0.5% 0.6% 0.6% 0.6% 0.7% 1.0% 1.0% 1.2% 1.2% 2% 6% SHELL PAKISTAN DHA LUMS PAKISTAN POST IZHAR GROUP IBA PAKSON PLASTIC INDUSTRIES LASANI AFZAL AGRO FARMS STAR MARKETING SAIMA BUILDER & DEVELOPERS NEW JUBILEE INSURANCE UBL GOVERNMENT OF KPK UNICEF BAHRIA TOWN TREET CORPORATION LTD GOVERNMENT OF SINDH GOVERNMENT OF PAKISTAN GOVERNMENT OF PUNJAB 1.5% 1.6% 1.7% 1.7% 1.8% 1.8% 2.0% 2.0% 2.1% 2.1% 2.1% 2.2% 2.2% 2.4% 3% 3% 3% 4% 5% 8% CHEN ONE SARWANA SOHZSIHM KOHINOOR CHEMICAL STANCOS LASANI UNILEVER PAKISTAN HASHIM TAJIR SURMA QARSHI INDUSTRIES TREND INTERNATIONAL MARRIANA INTERNATIONAL K n S FOODS SKINCARE PRODUCTS MEDORA OF LONDON YOUNGS FOODS POONIA BROTHERS PAKISTAN S J HERBAL LABS PAKISTAN STILLMANS BEAUTY PRODUCTS BLACK ROSE COSMATIOS COSLAB PAKISTAN IQRA LABORATORIES Data Source:
- 5. 1.2% 1.2% 1.3% 1.4% 1.4% 1.4% 1.4% 1.4% 2% 2% 2% 2% 2% 2% 2% 2% 3% 3% 3% 5% POLY CREAM HAIR COLOR LASANI ARQ-E-MEHZAL NISA CAMEL MILK SOAP ENGLISH TOOTH PASTE LEADS WHITENING CREAM QARSHI JOHAR JOSHANDA SUFI SUPER DETERGENT SKIN WHITE SOAP CHEN ONE STILLMANS FACE WASH TIBET WINTER CARE RANGE GOLDEN PEARL FACE WASH FAIR & LOVELY MULTI VITAMIN HASHMI ISPAGHOL K n S CHIKEN WHITE ROSE HAIR REMOVAL CREAM FAIZA BEAUTY CREAM CARE HONEY LOTION CHANDNI WHITENING CREAM GOLDEN PEARL BEAUTY CREAM 1.2% 1.2% 1.3% 1.4% 1.4% 1.4% 1.4% 1.4% 2% 2% 2% 2% 2% 2% 2% 2% 3% 3% 3% 5% POLY CREAM HAIR COLOR LASANI ARQ-E-MEHZAL NISA CAMEL MILK SOAP ENGLISH TOOTH PASTE LEADS WHITENING CREAM QARSHI JOHAR JOSHANDA SUFI SUPER DETERGENT SKIN WHITE SOAP CHEN ONE STILLMANS FACE WASH TIBET WINTER CARE RANGE GOLDEN PEARL FACE WASH FAIR & LOVELY MULTI VITAMIN HASHMI ISPAGHOL K n S CHIKEN WHITE ROSE HAIR REMOVAL… FAIZA BEAUTY CREAM CARE HONEY LOTION CHANDNI WHITENING CREAM GOLDEN PEARL BEAUTY CREAM Data Source:
- 6. INSIDE 70% FRONT COVER 11% BACK COVER 10% FRONT INSIDE 5% BACK INSIDE 4% INSIDE 75% BACK COVER 8% BACK INSIDE 7% FRONT INSIDE 6% CENTRAL SPREAD 4% Data Source:
- 7. Based on revenue English 46% Urdu 54% Data Source:
- 8. 36 9 13 9 9 9 10 Sunday Monday Tuesday Wednesday Thursday Friday Saturday Data Source:
- 9. NOTE: We track the all categories but few of them are here. Charts are based on spend. Data Source:
- 11. UBL 26% MCB 12% MEZAN BANK 12% HABIB BANK 11% AL BARAKA BANK 9% ASKARI BANK 9% BANK AL HABIB 7% DUBAI ISLAMIC BANK 5% J. S. BANK 4% FAYSAL BANK 2% OTHERS 3% Data Source:
- 13. BAHRIA TOWN 15% SAIMA GROUP 8% DREAM GARDENS 6% NAVAL ANCHORAGE GWADAR 5% DEFENCE REGENCY 4% LDA CITY 4% SIDRA TWIN TOWERS 3% HYATT REGENCY 3% ABDULLAH SPORTS TOWER 3% GREEN CITY HYDERABAD 3% PAKLAND BUILDERS 3% DHA LAHORE 2% LUCKY ONE MALL 2% FAZAIA HOUSING 2% DHA ISLAMABAD 2% OTHERS 34% Data Source: NOTE: Total 80+ Builders wee active
- 14. ADAM STEEL 25% BILAL STEEL 23% AFCO STEEL 17% FAIZAN STEEL 17% ABBAS STEEL 9% MODEL STEEL 9% Data Source:
- 15. NEWAGE CABLES 61%GM CABLES 12% FAST CABLE 12% PAKISTAN CABLES 6% F.R CABLES 5% ALLIED CABLE 3% OTHERS 1% Data Source:
- 16. SPARCO PAINT 31% BRIGHTO PAINT 29% ICI DULUX PAINT 23% MASTER PAINT 9% GOBIS PAINT 7% DULUX PAINT 1% Data Source:
- 17. BRIDGE POWER BATTERY 56% PHOENIX BATTERY 23% NATIONAL BATTERY 10% AGS BATTERIES 7% ATLAS HYBRID BATTERY 3% 4G BATTERY 1% Data Source:
- 19. BRITE POWER 54% GAI WASH POWDER 24% ARIEL DETERGENT 15% SUFI SUPER DETERGENT 7% Data Source:
- 20. One of the main Players BATA, not active in this Month STARLET SHOES 32% DELUXE SHOES 21% SERVIS SHOES 10% STYLO SHOES 9% REFIINE SHOES 7% TODS SHOES 6% MOCHI FOOTWEAR 6% EBH 3% OTHERS 6% Data Source:
- 21. JUNAID JAMSHED 9% TEXTILE EXPORTERS ASSOCIATION 9% GUL AHMED LAWN 9% UNIWORTH 8% ITTEHAD LAWN 6% NISHAT LINEN GARMENTS 6% LORO PIANA 5% KAYSERIA GARMENTS 4% AL MIRAH LAWN 4%FIRDAUS LAWN 3% NEXT GARMENTS 3% CHINYEAR 3% OTHERS 31% NOTE: Total 46 Players were active Data Source:
- 22. ABS WELLNESS CLUB 1% AGHA KHAN HOSPITAL 9% AL KHIDMAT HOSPITAL 2% AMAN FOUNDATION 19% CHHIPA 5% DR AQ KHAN HOSPITAL 9% INDUS HOSPITAL 1% LIAQUAT NATIONAL 8% OTHERS 4% PINK RIBON 17% SHAUKAT KHANUM 7% TABBA INSTITUTE 14% THE HEALTH FOUNDATION 4% Data Source:
- 23. BORGES OLIVE OIL 11% COMMANDER BANASPATI & OIL 19% DALDA CORPORATE 8% DASTERKHUAN 6% GOLDEN SUN COOKING OIL 2% HABIB COOKING OIL 12%MUNDIAL OLIVE OIL 3% OTHERS 17% RAFHAN CORN OIL 2% SEASON BANASPATI & OIL 4%SHAMA BANASPATI & OIL 12% SUFI BANASPATI & OIL 4% Data Source:
- 24. BLUE BAND MARGARINE 5% DAY FRESH MILK 1% EMBORG MILK 22% NURPUR MILK 23% OLPERS MILK 5% PAKOLA MILK 7% TETRA PACK 37% Data Source:
- 25. VITAL TEA 74% LIPTON GREEN TEA 9% LIPTON YELLOW LABEL 8% TAPAL TEA 5% ROZY TEA 2% OTHERS 2% Data Source:
- 26. EURO BAKE CAKES 30% HILAL BAKE TIME 3% KOLSON PRODUCTS 3% PEEK FREANS BISCUITS 64% Data Source:
- 27. DEER FOOD & SNACKS 20% LAYS CHIPS 66% SUPER CRISP 14% Data Source:
- 28. about Mediatrack Pakistan Mediatrack is 24/7 media monitoring and Media Intelligence company providing its Partners state of the art Ad and Content (News & Program) Monitoring services from TV, Print and Social media. Also working on Afghan TV Channels and USA, UK & Canada based Pakistani Channels For detail ring or write us