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Pakistan Print media analysis jun 2016
The joint study by PAS and Mediatrack analyzes advertising data from multiple cities in Pakistan, focusing on branded categories while excluding classified ads, job opportunities, and tenders. It examines the spending patterns of over 50 magazines and publications, breaking down data by regions and sectors such as government, construction, and banking. The findings highlight the distribution of ads across various media outlets and geographic locations.
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Pakistan Print media analysis jun 2016
- 1. PAS and mediatrackjoint study
- 2. Mediatrack monitor thedata from Karachi, Lahore, Islamabad Hyderabad ,Multan, Peshawar & Quetta regions. Mediatrack scans all type of Ads including Classified, Notices, Job opportunity and Tender etc. But in this study Classified Ads, Job opportunities, Tender and Notices have been excluded branded categories have been analyzed. For Magazines and Digest all type of advertisement monitored. 50+ Weekly / Monthly Magazines and Digest monitor for this study. To get the better understanding of Brand spending analysis are made separately from Publications and Magazines. Data Source:
- 3. 14% 10% 10% 9% 7% 6% 6% 5% 1% 1%1% 1% 1% 1% 1% 1% 1% 1% 1% 1% GOVTOFPUNJAB INSTITUTES BANKS GOVTOFSIND FEDERALGOVERNMENT CONSTRUCTIONCOMPANIES CHARITYORGANISATIONS HOSPITALS GOVTOFKHYBERPAKHTUNKHWA INSURANCECOMPANIES HOTELS/RESTAURANTS GARMENTS/FEBRICS/LAWNS BEAUTY/MEDICATEDSOAPS/FACE WASH UPS/STABLIZERS/BATERIES/GENERAT ORS/CABLES MOBILEPHONEOPERATORS CHAINSTORES NEWSPAPERS COOKINGOIL&GHEE RAZERS RAILWAY Data Source:
- 4. 13% 13% 3% 2% 1% 1%1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% GOVERNMENTOFPAKISTAN GOVERNMENTOFPUNJAB GOVERNMENTOFSINDH TREETCORPORATIONLTD GOVERNMENTOFKHYBER PAKHTUNKHWA CITYDISTRICTGOVERNMENTLAHORE LRBT ALLIEDBANKLTD MUSLIMCOMMERCIALBANK SAUDIGERMANHOSPITALDUBAI UNILEVERPAKISTANLTD UNITEDBANKLIMITED DEFENCEHOUSINGAUTHORITY SHAUKATKHANUMMEMORIAL CANCERHOSPITAL HABIBBANKLTD SUFISOAP&CHEMICALINDUSTRIES (PVT)LTD REHMANFOUNDATION BAHRIAUNIVERSITY SUPERIORGROUPOFCOLLEGES NEWJUBILEEINSURANCE Data Source:
- 5. 6% 2% 2% 2% 2% 1% 1%1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% GOVERNAMENTOFSINDH PUNJABINFORMATIONTECHNOLOGY BOARD NADRA PROVINCIALDISASTERMANAGEMENT AUTHORITY PUNJABHEALTHCARECOMMISSION LRBT FINANCEDEPARTMENTPUNJAB PUNJABEXCISE&TAXATION DEPARTMENT SAUDIGERMANHOSPITALDUBAI MCBBURQRAFTAAR UBL MINISTRYOFINFORMATION& BROADCAST ALLIEDEXPRESS DEPTOFINDUSTRYTRADE& INVESTMENTPUNJAB DEPTPRIMERY&SECONDRYHEALTH CAREPUNJAB CITYDISTRICTGOVERNMENTLAHORE SHAUKATKHANUMMEMORIAL CANCERHOSPITAL ELEMENTRY&SECONDARY EDUCATIONDEPTKPK TECHNICALEDUCATION& VOCATIONALTRAINING CULTURE&TOURISMDEPARTMENT SINDH Data Source:
- 6. 41% 13% 12% 9% 7% 5% 3% 2% 1%1% JANG EXPRESS NAWA-E-WAQT DUNYA KHABRAIN NAIBAAT AUSAF KAWISH DAILYPAKISTAN DIN Data Source:
- 7.
- 8. BACK COVER 22% BACK INSIDE 4% CENTRALSPREAD 0.80% FRONT COVER 24% FRONT INSIDE 13% INSIDE 36% Data Source:
- 9.
- 10.
- 11. 9% 29% 12% 16% 12% 12% 10% Saturday SundayMonday Tuesday Wednesday Thursday Friday Data Source:
- 12.
- 13. 15% 11% 11% 9% 8% 4% 2% 2% 1%1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% CONSTRUCTIONCOMPANIES GOVTOFPUNJAB INSTITUTES FEDERALGOVERNMENT BANKS GOVTOFSIND GARMENTS/FEBRICS/LAWNS HOSPITALS NEWSPAPERS CHARITYORGANISATIONS LUBRICANTS MOBILEPHONEOPERATORS UPS/STABLIZERS/BATERIES/GENERAT ORS/WIRES/CABLES GOVTOFKHYBERPAKHTUNKHWA RAZERS PICNICPLACES INSURANCECOMPANIES INVESTMENTCOMPANIES/SAVING CENTRES HOTELS/RESTAURANTS MEDICINE Data Source:
- 14. 11% 10% 2% 2% 2%2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% GOVERNMENTOFPAKISTAN GOVERNMENTOFPUNJAB DEFENCEHOUSINGAUTHORITY GOVERNMENTOFSINDH TREETCORPORATIONLTD BAHRIATOWN MUSLIMCOMMERCIALBANK GOVERNMENTOFKHYBER PAKHTUNKHWA UNITEDBANKLIMITED JANGGROUP BANKALHABIB UNILEVERPAKISTANLTD SAMAMACONSTRUCTIONCO. HABIBBANKLTD SUINORTHERNGASCOMPANY METROCASH&CARRYPAKISTAN CITYDISTRICTGOVERNMENTLAHORE HIGHEREDUCATIONCOMMISSION LASANI MEZANBANK Data Source:
- 15. 2% 2% 1% 1% 1% 1% 1%1% 1% 1% 1% 1% 1% 1% 1% 1% 0.5% 0.5% 0.5% 0.5% GOVERNMENTOFPAKISTAN GOVERNAMENTOFPUNJAB GOVERNAMENTOFSINDH DEPTPRIMERY&SECONDRYHEALTH CAREPUNJAB BAHRIATOWNSPORTSCITY DEFENCERAYAGOLFRESORT DAILYJANG TECHNICALEDUCATION& VOCATIONALTRAINING MINISTRYOFINFORMATION& BROADCAST SAMAMASTARMALL&RESIDENCY SUINORTHERNGAS METROCASHCARRY UBL MCBBURQRAFTAAR HIGHEREDUCATIONCOMMISSION SABASOAPS BAHRIATOWNICONKARACHI GULBERGGREENSISLAMABAD CULTURE&TOURISMDEPARTMENT SINDH PUNJABINFORMATIONTECHNOLOGY BOARD Data Source:
- 16. 26% 13% 13% 9% 7% 6% 4% 4% 3%3% JANG EXPRESS DAWNNEWS THENEWS NAWA-E-WAQT DUNYA KHABRAIN BUSINESSRECORDER DAILYTIMES NAIBAAT Data Source:
- 17. 34% 32% 24% 4% 2% 2% 2% Karachi LahoreIslamabad Multan Quetta Peshawar Hyderabad Data Source: