Pakistan Print media analysis jun 2016
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Analysis cover the Top advertised Category, Player, Brand and top Publication by revenue. Jan-June 2016 6 Month spending trend.
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Pakistan Print media analysis jun 2016
- 1. PAS and mediatrack joint study
- 2. Mediatrack monitor the data from Karachi, Lahore, Islamabad Hyderabad ,Multan, Peshawar & Quetta regions. Mediatrack scans all type of Ads including Classified, Notices, Job opportunity and Tender etc. But in this study Classified Ads, Job opportunities, Tender and Notices have been excluded branded categories have been analyzed. For Magazines and Digest all type of advertisement monitored. 50+ Weekly / Monthly Magazines and Digest monitor for this study. To get the better understanding of Brand spending analysis are made separately from Publications and Magazines. Data Source:
- 3. 14% 10% 10% 9% 7% 6% 6% 5% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% GOVTOFPUNJAB INSTITUTES BANKS GOVTOFSIND FEDERALGOVERNMENT CONSTRUCTIONCOMPANIES CHARITYORGANISATIONS HOSPITALS GOVTOFKHYBERPAKHTUNKHWA INSURANCECOMPANIES HOTELS/RESTAURANTS GARMENTS/FEBRICS/LAWNS BEAUTY/MEDICATEDSOAPS/FACE WASH UPS/STABLIZERS/BATERIES/GENERAT ORS/CABLES MOBILEPHONEOPERATORS CHAINSTORES NEWSPAPERS COOKINGOIL&GHEE RAZERS RAILWAY Data Source:
- 4. 13% 13% 3% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% GOVERNMENTOFPAKISTAN GOVERNMENTOFPUNJAB GOVERNMENTOFSINDH TREETCORPORATIONLTD GOVERNMENTOFKHYBER PAKHTUNKHWA CITYDISTRICTGOVERNMENTLAHORE LRBT ALLIEDBANKLTD MUSLIMCOMMERCIALBANK SAUDIGERMANHOSPITALDUBAI UNILEVERPAKISTANLTD UNITEDBANKLIMITED DEFENCEHOUSINGAUTHORITY SHAUKATKHANUMMEMORIAL CANCERHOSPITAL HABIBBANKLTD SUFISOAP&CHEMICALINDUSTRIES (PVT)LTD REHMANFOUNDATION BAHRIAUNIVERSITY SUPERIORGROUPOFCOLLEGES NEWJUBILEEINSURANCE Data Source:
- 5. 6% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% GOVERNAMENTOFSINDH PUNJABINFORMATIONTECHNOLOGY BOARD NADRA PROVINCIALDISASTERMANAGEMENT AUTHORITY PUNJABHEALTHCARECOMMISSION LRBT FINANCEDEPARTMENTPUNJAB PUNJABEXCISE&TAXATION DEPARTMENT SAUDIGERMANHOSPITALDUBAI MCBBURQRAFTAAR UBL MINISTRYOFINFORMATION& BROADCAST ALLIEDEXPRESS DEPTOFINDUSTRYTRADE& INVESTMENTPUNJAB DEPTPRIMERY&SECONDRYHEALTH CAREPUNJAB CITYDISTRICTGOVERNMENTLAHORE SHAUKATKHANUMMEMORIAL CANCERHOSPITAL ELEMENTRY&SECONDARY EDUCATIONDEPTKPK TECHNICALEDUCATION& VOCATIONALTRAINING CULTURE&TOURISMDEPARTMENT SINDH Data Source:
- 6. 41% 13% 12% 9% 7% 5% 3% 2% 1% 1% JANG EXPRESS NAWA-E-WAQT DUNYA KHABRAIN NAIBAAT AUSAF KAWISH DAILYPAKISTAN DIN Data Source:
- 8. BACK COVER 22% BACK INSIDE 4% CENTRAL SPREAD 0.80% FRONT COVER 24% FRONT INSIDE 13% INSIDE 36% Data Source:
- 11. 9% 29% 12% 16% 12% 12% 10% Saturday Sunday Monday Tuesday Wednesday Thursday Friday Data Source:
- 12. Data Source:
- 13. 15% 11% 11% 9% 8% 4% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% CONSTRUCTIONCOMPANIES GOVTOFPUNJAB INSTITUTES FEDERALGOVERNMENT BANKS GOVTOFSIND GARMENTS/FEBRICS/LAWNS HOSPITALS NEWSPAPERS CHARITYORGANISATIONS LUBRICANTS MOBILEPHONEOPERATORS UPS/STABLIZERS/BATERIES/GENERAT ORS/WIRES/CABLES GOVTOFKHYBERPAKHTUNKHWA RAZERS PICNICPLACES INSURANCECOMPANIES INVESTMENTCOMPANIES/SAVING CENTRES HOTELS/RESTAURANTS MEDICINE Data Source:
- 14. 11% 10% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% GOVERNMENTOFPAKISTAN GOVERNMENTOFPUNJAB DEFENCEHOUSINGAUTHORITY GOVERNMENTOFSINDH TREETCORPORATIONLTD BAHRIATOWN MUSLIMCOMMERCIALBANK GOVERNMENTOFKHYBER PAKHTUNKHWA UNITEDBANKLIMITED JANGGROUP BANKALHABIB UNILEVERPAKISTANLTD SAMAMACONSTRUCTIONCO. HABIBBANKLTD SUINORTHERNGASCOMPANY METROCASH&CARRYPAKISTAN CITYDISTRICTGOVERNMENTLAHORE HIGHEREDUCATIONCOMMISSION LASANI MEZANBANK Data Source:
- 15. 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 0.5% 0.5% 0.5% 0.5% GOVERNMENTOFPAKISTAN GOVERNAMENTOFPUNJAB GOVERNAMENTOFSINDH DEPTPRIMERY&SECONDRYHEALTH CAREPUNJAB BAHRIATOWNSPORTSCITY DEFENCERAYAGOLFRESORT DAILYJANG TECHNICALEDUCATION& VOCATIONALTRAINING MINISTRYOFINFORMATION& BROADCAST SAMAMASTARMALL&RESIDENCY SUINORTHERNGAS METROCASHCARRY UBL MCBBURQRAFTAAR HIGHEREDUCATIONCOMMISSION SABASOAPS BAHRIATOWNICONKARACHI GULBERGGREENSISLAMABAD CULTURE&TOURISMDEPARTMENT SINDH PUNJABINFORMATIONTECHNOLOGY BOARD Data Source:
- 16. 26% 13% 13% 9% 7% 6% 4% 4% 3% 3% JANG EXPRESS DAWNNEWS THENEWS NAWA-E-WAQT DUNYA KHABRAIN BUSINESSRECORDER DAILYTIMES NAIBAAT Data Source:
- 17. 34% 32% 24% 4% 2% 2% 2% Karachi Lahore Islamabad Multan Quetta Peshawar Hyderabad Data Source: