Print advert screenshots
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1) The advert uses a simple red background image to represent different shades of red discussed in the documentary and attract audience attention. 2) White text lists the scheduling information and title of the documentary in bold to ensure viewers remember the name. 3) The channel logo is the largest text to help viewers find the documentary on the channel schedule if they forget the name.
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Question 2 Media Presentation
Our documentary, print advert and radio advert all shared the same title of "Emergency Stop" and used consistent branding elements to clearly link the products together as a package. A main image of L plates was featured throughout to represent the theme of learner drivers and symbolize progression. The same voiceover was used across all texts to provide familiarity. Color schemes and other graphics were tailored based on audience research and channel branding guidelines to effectively promote the documentary airing on Channel 4 at 7pm Thursday.
Print advert
The document discusses the codes and conventions followed in creating a print advertisement for a fictional Channel 4 documentary. It began with finding an online image with a supernatural vibe that could be recreated. They then designed the rest of the ad to follow real Channel 4 conventions like including the logo, title, short description, and simple yet interesting primary image filling most of the space. This template helped make their student ad as professional as possible.
Evaluation 4
The group used various technologies to research and plan their documentary on hair, including Microsoft Word to create questionnaires, Microsoft Excel to analyze results, and the internet to research topics. Adobe Premiere Pro allowed them to edit interviews and footage, such as removing questions and adding backgrounds. For their print ad, Photoshop let them enhance photos and add graphics to make it look professional. Overall, the new technologies transformed their satisfactory products into polished, professional media pieces.
Q2
The combination of the documentary, radio advert, and print advert was effective because they all used the same name ("Emergency Stop"), slogan ("emergency stop, brakes on"), central image (a ripped learner plate), and voiceover to clearly link the different media together. Scheduling the documentary on the same channel (Channel 4), date (Thursday), and time (7pm) across all texts also helped create connections for the audience between the products and reinforce what the documentary was about. The use of consistent branding, graphics, and elements like vox pops further tied the radio advert and documentary together to keep the audience engaged across both media.
Print advert
Firstly, we found an image online that we thought had a supernatural vibe and would be suitable for our documentary. We chose this image because we knew we could recreate something similar. We then finished designing the print advert to match how we wanted our final one to look, adding key features. After buying candles and costumes, we replaced the example photo with our own photo in the design. We followed conventions of real Channel 4 print ads, which provided a template to make our advert as professional as possible. This included features like the Channel 4 logo, minimal text, and an image filling the screen to grab attention.
Evaluation Q2
The combination of the documentary, radio advert, and print advert was effective because they all linked together through shared elements like the title "Emergency Stop", slogan "emergency stop, brakes on", and imagery of a ripped learner license plate. These common elements created a clear and distinctive message about the documentary across all three texts. Additionally, the voiceover, scheduling details, and some graphics were shared between the texts to further reinforce the connections for audiences and encourage them to watch the documentary.
how effective is the combination of your main prduct and ancillary texts?
The combination of the documentary, radio advert, and print advert was effective because they all linked together through shared elements like the title "Emergency Stop", slogan "emergency stop, brakes on", and imagery of a ripped learner license plate. These common elements created a clear and distinctive message about the documentary across all three texts. Additionally, the voiceover, scheduling details, and some graphics were shared between the texts to further reinforce the connections for audiences and encourage them to watch the documentary.
Media wired
This document discusses how a media product follows conventions of real media in its trailer, poster, and magazine cover promotion.
For the trailer, it uses the channel logo throughout as well as voiceovers, following typical trailer conventions. The poster includes the channel/time, a central image showing characters, and large title, mirroring real posters. The magazine cover similarly features the name/website, price, and boxes highlighting stories, imitating real TV magazines. Overall, the media product adheres closely to standard formats and styles to seem realistic.
Recommended
Question 2 Media Presentation
Our documentary, print advert and radio advert all shared the same title of "Emergency Stop" and used consistent branding elements to clearly link the products together as a package. A main image of L plates was featured throughout to represent the theme of learner drivers and symbolize progression. The same voiceover was used across all texts to provide familiarity. Color schemes and other graphics were tailored based on audience research and channel branding guidelines to effectively promote the documentary airing on Channel 4 at 7pm Thursday.
Print advert
The document discusses the codes and conventions followed in creating a print advertisement for a fictional Channel 4 documentary. It began with finding an online image with a supernatural vibe that could be recreated. They then designed the rest of the ad to follow real Channel 4 conventions like including the logo, title, short description, and simple yet interesting primary image filling most of the space. This template helped make their student ad as professional as possible.
Evaluation 4
The group used various technologies to research and plan their documentary on hair, including Microsoft Word to create questionnaires, Microsoft Excel to analyze results, and the internet to research topics. Adobe Premiere Pro allowed them to edit interviews and footage, such as removing questions and adding backgrounds. For their print ad, Photoshop let them enhance photos and add graphics to make it look professional. Overall, the new technologies transformed their satisfactory products into polished, professional media pieces.
Q2
The combination of the documentary, radio advert, and print advert was effective because they all used the same name ("Emergency Stop"), slogan ("emergency stop, brakes on"), central image (a ripped learner plate), and voiceover to clearly link the different media together. Scheduling the documentary on the same channel (Channel 4), date (Thursday), and time (7pm) across all texts also helped create connections for the audience between the products and reinforce what the documentary was about. The use of consistent branding, graphics, and elements like vox pops further tied the radio advert and documentary together to keep the audience engaged across both media.
Print advert
Firstly, we found an image online that we thought had a supernatural vibe and would be suitable for our documentary. We chose this image because we knew we could recreate something similar. We then finished designing the print advert to match how we wanted our final one to look, adding key features. After buying candles and costumes, we replaced the example photo with our own photo in the design. We followed conventions of real Channel 4 print ads, which provided a template to make our advert as professional as possible. This included features like the Channel 4 logo, minimal text, and an image filling the screen to grab attention.
Evaluation Q2
The combination of the documentary, radio advert, and print advert was effective because they all linked together through shared elements like the title "Emergency Stop", slogan "emergency stop, brakes on", and imagery of a ripped learner license plate. These common elements created a clear and distinctive message about the documentary across all three texts. Additionally, the voiceover, scheduling details, and some graphics were shared between the texts to further reinforce the connections for audiences and encourage them to watch the documentary.
how effective is the combination of your main prduct and ancillary texts?
The combination of the documentary, radio advert, and print advert was effective because they all linked together through shared elements like the title "Emergency Stop", slogan "emergency stop, brakes on", and imagery of a ripped learner license plate. These common elements created a clear and distinctive message about the documentary across all three texts. Additionally, the voiceover, scheduling details, and some graphics were shared between the texts to further reinforce the connections for audiences and encourage them to watch the documentary.
Media wired
This document discusses how a media product follows conventions of real media in its trailer, poster, and magazine cover promotion.
For the trailer, it uses the channel logo throughout as well as voiceovers, following typical trailer conventions. The poster includes the channel/time, a central image showing characters, and large title, mirroring real posters. The magazine cover similarly features the name/website, price, and boxes highlighting stories, imitating real TV magazines. Overall, the media product adheres closely to standard formats and styles to seem realistic.
Question 1 Media Evaluation
The document discusses elements that should be included in a title sequence for a children's television program to engage the target audience. It recommends incorporating a unique, colorful logo using a recognizable font to build audience familiarity. It also suggests including the names of the creators in the title sequence to help establish their reputation and attract viewers to future programs. Movement between shots and locations is recommended to keep young audiences interested, along with bright, varied backgrounds and fast editing to match an upbeat soundtrack. Mid shots should primarily be used to keep things simple but not boring.
How effective is the combination of your main product and ancillary texts?
The document discusses how the combination of a documentary and its ancillary texts (a newspaper advert and TV listing) were effective at promoting brand recognition and encouraging viewership. Key elements that helped link the products included using the same font, featuring the same presenter, including viewing information, and depicting the same iconic location (Ryde Pier) in imagery. These visual consistencies helped the target audience easily identify that the different media were promoting the same documentary program.
Maisie lee
The student used a Sony camera to film their short film because it provided good quality shots and had a built-in microphone for clear sound. This camera allowed for various shots including stable shots on a tripod and smooth moving tracking shots. Photoshop and Adobe Premier Pro were used to edit the film and create the poster, improving the student's skills with these software programs. Various tools and techniques were employed like transitions, lighting adjustments, and online sound effects to achieve the desired atmosphere and engagement for the target audience.
Evaluation question 2
The ancillary texts like posters and radio trailers were important to promote the film production. The group had difficulties creating the initial posters but eventually decided on a final poster. They researched posters in similar genres for inspiration, particularly drawing from the pink and white color scheme and character displays of the Pretty Woman poster. Their final poster used these conventions with a love triangle storyline hinted through character placements and interactions. It also included film details like the title, certificate, actors' names, and reviews. Their radio trailer consisted of a voiceover advertising the film and dialogue excerpts to entice listeners without revealing plot details. In conclusion, the poster and radio trailer complemented each other when released together, showing creative synergy within the group
Poster development
The document describes the iterative process of designing a movie poster. Key elements included a black background with £20 notes, a sans-serif font for readability, and a tagline ("Money is Everything") to hint at darker themes. Various design elements were tested and changed, such as fonts, layouts, and inclusion of ratings/logos. The final poster features the title and tagline prominently with social media links to promote further.
Evaluation Question 2
This document discusses the creation of a radio advertisement, print advertisement, and documentary with the title "Inner Beauty" that work together to promote the documentary. Key elements that were featured in both advertisements included the title, slogan "in the eye of the beholder", logo, voiceover from Helen who was in the documentary, and clips from interviews and vox pops from the documentary. Conventions for print advertisements like only one image and simple text and graphics were followed. The advertisements were designed to clearly promote the documentary and channel.
Conclusion of evaluations
The document provides a conclusion and evaluation of a project. It summarizes that while there were some minor issues like software not working, the overall process went well and a professional product was produced through cooperation. The strongest aspects were said to be editing in Adobe Premiere Pro, and the author is confident the project could be used professionally with minor adjustments. The author also describes using different multimedia tools like Premiere Pro, Photoshop, PowerPoint, and Powtoon to present different parts of the evaluation.
Preliminary task
This 3-sentence summary provides an overview of the key elements and purpose of the document:
The document discusses the production of a documentary on smartphone use, showing the logo created for the project, interviews with students conducted on a classroom background and with questions edited for pacing, and archive footage included to illustrate points and show how phones have changed over time with interviews from people of different ages and backgrounds.
Preliminary task
Our group designed a logo for their documentary "Through the Lens" using Photoshop to adapt an image from Google to black and white. Connor was interviewed for the documentary with a classroom background as he is a student talking about phones. Various archive footage was imported and edited into the documentary to reflect questions. The documentary also features interviews with a student and older working professional discussing their experiences with phones and how they have changed over time.
Making the Film Poster
The document discusses the making of a film poster. It will be created in Adobe Photoshop due to the group's experience with the software and its tools for editing images. The film's messages of forgiveness, love, and loss/death will be conveyed through the portrayal of the protagonist as a ghostly or spiritual character using techniques like costume, makeup, and transparency. Conventions for film posters like following the rule of thirds for image placement and including the title will be followed. The protagonist will be depicted in a pale, windswept manner to suggest her ghostly nature without revealing too much of the plot.
Ancillary draft
The document summarizes drafts of an advertisement for a street dance documentary airing on MTV Base. The first draft included pictures in the corners to provide context, and featured a young male dancer as the target audience. The final draft tweaked the main picture to add more visual interest and aligned with the MTV brand by including their logo. Both drafts prominently displayed the air time and title to inform viewers what to watch and when.
A2 Media Evaluation - Question 2 Print Artifacts
The combination of the main short film product and ancillary texts like the poster and magazine article are effective because they directly incorporate elements from the film.
The poster uses an actual image from the short film to draw a close connection between the two and allow viewers to recognize characters and locations. It also includes credits to identify it as a short film.
Similarly, the magazine article uses shots taken directly from the film and arranges them appealingly near the text to visually connect the two mediums without disrupting the reading. It also matches the color palette to the film to remind viewers of it.
The text discusses the film's production and inspirations to provide insight but avoids explicitly revealing the story so as not
Communis DDB - Alpha stambeni krediti
Alpha Bank is launching a new advertising campaign to communicate the simplicity of the home buying process with support from Alpha Bank experts. The campaign will portray the home buying process as being as easy as a child's game, taking buyers from planning to owning a home in just five simple steps. The brief and solution were presented by the advertising agency Communis DDB based in Belgrade, Serbia.
evaluation question 2 How effective is the combination of your main products ...
evaluation question 2 How effective is the combination of your main products ...George Byles-Wilding
The document discusses how a group has effectively combined the main elements of their film product with ancillary texts to promote it. Specifically:
1) They used consistent pink and blue color schemes across all materials to represent the two main characters and attract their target adolescent audience.
2) Imagery of the protagonists was featured in all ancillary texts to establish characters and convey their personalities through style and poses.
3) Fonts were carefully chosen for each product to look professional and allow recognition between materials in promoting the film.Question 1 - Print Advert
The document describes a print advertisement the author created to promote a documentary. It follows conventions of real print ads by major channels. These conventions include positioning the logo on one side, using the largest font for the title, and including one high quality main image. The ad features the documentary title, slogan describing its topic, and air time. It uses a banner and logo in matching purple to create a cohesive house style. The image shows a man with chocolate in his mouth to identify the documentary's topic.
Media studies eval questrion 2
The document discusses how the media product, a horror film magazine and trailer, uses and develops conventions from real media products. Specifically:
1) The magazine design takes visual cues from other film magazines like large mastheads, sans-serif fonts, and limited sales lines. Color and font choices are meant to stand out.
2) The poster design is inspired by "Sinister" with a desaturated color scheme, serif font, and emphasis on lighting effects. It includes standard horror poster elements.
3) The trailer uses techniques like handheld camera shots and a forest setting to create an immersive experience, as informed by research on effective horror conventions. Symbolic accessories reference religion without crossing ethical lines
Evaluation question 2
The document discusses how three marketing products - a music video, magazine advertisement, and digital pack - are connected. It explains that the same locations, characters, pictures, and font are used across all three products to create synergy. While feedback suggested the font could be improved, the creator felt it fit the vintage style. Overall, the products are pleased but could be strengthened by adding more locations, narrative, and shots explaining the song lyrics to the music video.
Codes and conventions of newspaper adverts
This document discusses the codes and conventions of newspaper advertisements. It explains that newspaper ads typically feature a logo, title, banner, text, scheduling information, and slogan. The logo and banner usually match the channel's house style and are placed to the right of the main image. The main image is often photoshopped to be more visually interesting and there is usually just one high-quality main image to keep it simple. The slogan is the largest text and provides insight into the program. The title, scheduling, and tagline are placed at the bottom right. The text and banners do not take focus from the main central image.
EVALUATION QUESTION TWO
The document evaluates how effective the combination of the main documentary product and ancillary texts (print and radio adverts) are. It finds they are effective due to several factors:
1) The adverts follow the same codes and conventions as similar real-world products, such as using simple images and slogans that embody the documentary's topic.
2) The adverts successfully relate to and represent the main documentary through shared visual elements like color schemes, sound bites from interviews, and continuity in voiceovers.
3) Together the products work as a cohesive package by integrating the documentary's central issue of hair stereotypes and giving clues to draw in audiences while professionally relating all pieces through consistent branding.
Codes and conventions of a newspaper advert
This document outlines several codes and conventions commonly used in newspaper advertisements, including:
- Logos are often transparent to blend into the background image. Channel 4 logos are typically placed in the top right to not obstruct the central image.
- Black text on a white box is used to make the text stand out from the main image. The logo color also matches the text color for continuity.
- A single striking image dominates the advert to catch viewers' attention rather than multiple images.
- Slogans are larger than program names to intrigue viewers and make them want to read more details. Smaller text includes the title and scheduling information.
- Two contrasting colors are usually used
Evaluation media2
The document discusses various ways the media product challenged conventions of real media products. It did not include transitions typically used in documentaries. It had an off-screen narrator rather than an on-screen one. Vox pops were filmed indoors rather than on the street. It did not include animations to present statistics that many documentaries use.
Print advertisement
The document discusses the codes and conventions used in Channel 4 print advertisements and how they were applied to an advertisement created for a documentary. It describes including the Channel 4 logo, a single main image relating to the documentary's theme, a short slogan using alliteration, surrounding text boxes in black to match the logo, and listing the air time and website below the slogan. These elements were chosen to follow Channel 4's style and effectively promote the documentary.
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What's hot
Question 1 Media Evaluation
The document discusses elements that should be included in a title sequence for a children's television program to engage the target audience. It recommends incorporating a unique, colorful logo using a recognizable font to build audience familiarity. It also suggests including the names of the creators in the title sequence to help establish their reputation and attract viewers to future programs. Movement between shots and locations is recommended to keep young audiences interested, along with bright, varied backgrounds and fast editing to match an upbeat soundtrack. Mid shots should primarily be used to keep things simple but not boring.
How effective is the combination of your main product and ancillary texts?
The document discusses how the combination of a documentary and its ancillary texts (a newspaper advert and TV listing) were effective at promoting brand recognition and encouraging viewership. Key elements that helped link the products included using the same font, featuring the same presenter, including viewing information, and depicting the same iconic location (Ryde Pier) in imagery. These visual consistencies helped the target audience easily identify that the different media were promoting the same documentary program.
Maisie lee
The student used a Sony camera to film their short film because it provided good quality shots and had a built-in microphone for clear sound. This camera allowed for various shots including stable shots on a tripod and smooth moving tracking shots. Photoshop and Adobe Premier Pro were used to edit the film and create the poster, improving the student's skills with these software programs. Various tools and techniques were employed like transitions, lighting adjustments, and online sound effects to achieve the desired atmosphere and engagement for the target audience.
Evaluation question 2
The ancillary texts like posters and radio trailers were important to promote the film production. The group had difficulties creating the initial posters but eventually decided on a final poster. They researched posters in similar genres for inspiration, particularly drawing from the pink and white color scheme and character displays of the Pretty Woman poster. Their final poster used these conventions with a love triangle storyline hinted through character placements and interactions. It also included film details like the title, certificate, actors' names, and reviews. Their radio trailer consisted of a voiceover advertising the film and dialogue excerpts to entice listeners without revealing plot details. In conclusion, the poster and radio trailer complemented each other when released together, showing creative synergy within the group
Poster development
The document describes the iterative process of designing a movie poster. Key elements included a black background with £20 notes, a sans-serif font for readability, and a tagline ("Money is Everything") to hint at darker themes. Various design elements were tested and changed, such as fonts, layouts, and inclusion of ratings/logos. The final poster features the title and tagline prominently with social media links to promote further.
Evaluation Question 2
This document discusses the creation of a radio advertisement, print advertisement, and documentary with the title "Inner Beauty" that work together to promote the documentary. Key elements that were featured in both advertisements included the title, slogan "in the eye of the beholder", logo, voiceover from Helen who was in the documentary, and clips from interviews and vox pops from the documentary. Conventions for print advertisements like only one image and simple text and graphics were followed. The advertisements were designed to clearly promote the documentary and channel.
Conclusion of evaluations
The document provides a conclusion and evaluation of a project. It summarizes that while there were some minor issues like software not working, the overall process went well and a professional product was produced through cooperation. The strongest aspects were said to be editing in Adobe Premiere Pro, and the author is confident the project could be used professionally with minor adjustments. The author also describes using different multimedia tools like Premiere Pro, Photoshop, PowerPoint, and Powtoon to present different parts of the evaluation.
Preliminary task
This 3-sentence summary provides an overview of the key elements and purpose of the document:
The document discusses the production of a documentary on smartphone use, showing the logo created for the project, interviews with students conducted on a classroom background and with questions edited for pacing, and archive footage included to illustrate points and show how phones have changed over time with interviews from people of different ages and backgrounds.
Preliminary task
Our group designed a logo for their documentary "Through the Lens" using Photoshop to adapt an image from Google to black and white. Connor was interviewed for the documentary with a classroom background as he is a student talking about phones. Various archive footage was imported and edited into the documentary to reflect questions. The documentary also features interviews with a student and older working professional discussing their experiences with phones and how they have changed over time.
Making the Film Poster
The document discusses the making of a film poster. It will be created in Adobe Photoshop due to the group's experience with the software and its tools for editing images. The film's messages of forgiveness, love, and loss/death will be conveyed through the portrayal of the protagonist as a ghostly or spiritual character using techniques like costume, makeup, and transparency. Conventions for film posters like following the rule of thirds for image placement and including the title will be followed. The protagonist will be depicted in a pale, windswept manner to suggest her ghostly nature without revealing too much of the plot.
Ancillary draft
The document summarizes drafts of an advertisement for a street dance documentary airing on MTV Base. The first draft included pictures in the corners to provide context, and featured a young male dancer as the target audience. The final draft tweaked the main picture to add more visual interest and aligned with the MTV brand by including their logo. Both drafts prominently displayed the air time and title to inform viewers what to watch and when.
A2 Media Evaluation - Question 2 Print Artifacts
The combination of the main short film product and ancillary texts like the poster and magazine article are effective because they directly incorporate elements from the film.
The poster uses an actual image from the short film to draw a close connection between the two and allow viewers to recognize characters and locations. It also includes credits to identify it as a short film.
Similarly, the magazine article uses shots taken directly from the film and arranges them appealingly near the text to visually connect the two mediums without disrupting the reading. It also matches the color palette to the film to remind viewers of it.
The text discusses the film's production and inspirations to provide insight but avoids explicitly revealing the story so as not
Communis DDB - Alpha stambeni krediti
Alpha Bank is launching a new advertising campaign to communicate the simplicity of the home buying process with support from Alpha Bank experts. The campaign will portray the home buying process as being as easy as a child's game, taking buyers from planning to owning a home in just five simple steps. The brief and solution were presented by the advertising agency Communis DDB based in Belgrade, Serbia.
evaluation question 2 How effective is the combination of your main products ...
evaluation question 2 How effective is the combination of your main products ...George Byles-Wilding
The document discusses how a group has effectively combined the main elements of their film product with ancillary texts to promote it. Specifically:
1) They used consistent pink and blue color schemes across all materials to represent the two main characters and attract their target adolescent audience.
2) Imagery of the protagonists was featured in all ancillary texts to establish characters and convey their personalities through style and poses.
3) Fonts were carefully chosen for each product to look professional and allow recognition between materials in promoting the film.Question 1 - Print Advert
The document describes a print advertisement the author created to promote a documentary. It follows conventions of real print ads by major channels. These conventions include positioning the logo on one side, using the largest font for the title, and including one high quality main image. The ad features the documentary title, slogan describing its topic, and air time. It uses a banner and logo in matching purple to create a cohesive house style. The image shows a man with chocolate in his mouth to identify the documentary's topic.
Media studies eval questrion 2
The document discusses how the media product, a horror film magazine and trailer, uses and develops conventions from real media products. Specifically:
1) The magazine design takes visual cues from other film magazines like large mastheads, sans-serif fonts, and limited sales lines. Color and font choices are meant to stand out.
2) The poster design is inspired by "Sinister" with a desaturated color scheme, serif font, and emphasis on lighting effects. It includes standard horror poster elements.
3) The trailer uses techniques like handheld camera shots and a forest setting to create an immersive experience, as informed by research on effective horror conventions. Symbolic accessories reference religion without crossing ethical lines
Evaluation question 2
The document discusses how three marketing products - a music video, magazine advertisement, and digital pack - are connected. It explains that the same locations, characters, pictures, and font are used across all three products to create synergy. While feedback suggested the font could be improved, the creator felt it fit the vintage style. Overall, the products are pleased but could be strengthened by adding more locations, narrative, and shots explaining the song lyrics to the music video.
Codes and conventions of newspaper adverts
This document discusses the codes and conventions of newspaper advertisements. It explains that newspaper ads typically feature a logo, title, banner, text, scheduling information, and slogan. The logo and banner usually match the channel's house style and are placed to the right of the main image. The main image is often photoshopped to be more visually interesting and there is usually just one high-quality main image to keep it simple. The slogan is the largest text and provides insight into the program. The title, scheduling, and tagline are placed at the bottom right. The text and banners do not take focus from the main central image.
EVALUATION QUESTION TWO
The document evaluates how effective the combination of the main documentary product and ancillary texts (print and radio adverts) are. It finds they are effective due to several factors:
1) The adverts follow the same codes and conventions as similar real-world products, such as using simple images and slogans that embody the documentary's topic.
2) The adverts successfully relate to and represent the main documentary through shared visual elements like color schemes, sound bites from interviews, and continuity in voiceovers.
3) Together the products work as a cohesive package by integrating the documentary's central issue of hair stereotypes and giving clues to draw in audiences while professionally relating all pieces through consistent branding.
Codes and conventions of a newspaper advert
This document outlines several codes and conventions commonly used in newspaper advertisements, including:
- Logos are often transparent to blend into the background image. Channel 4 logos are typically placed in the top right to not obstruct the central image.
- Black text on a white box is used to make the text stand out from the main image. The logo color also matches the text color for continuity.
- A single striking image dominates the advert to catch viewers' attention rather than multiple images.
- Slogans are larger than program names to intrigue viewers and make them want to read more details. Smaller text includes the title and scheduling information.
- Two contrasting colors are usually used
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How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
evaluation question 2 How effective is the combination of your main products ...
evaluation question 2 How effective is the combination of your main products ...
Similar to Print advert screenshots
Evaluation media2
The document discusses various ways the media product challenged conventions of real media products. It did not include transitions typically used in documentaries. It had an off-screen narrator rather than an on-screen one. Vox pops were filmed indoors rather than on the street. It did not include animations to present statistics that many documentaries use.
Print advertisement
The document discusses the codes and conventions used in Channel 4 print advertisements and how they were applied to an advertisement created for a documentary. It describes including the Channel 4 logo, a single main image relating to the documentary's theme, a short slogan using alliteration, surrounding text boxes in black to match the logo, and listing the air time and website below the slogan. These elements were chosen to follow Channel 4's style and effectively promote the documentary.
Q1
This document discusses the codes and conventions that were followed in creating a documentary. It examines the use of graphics, archive footage, camera techniques, narrative structure, and adherence to mise-en-scene. It also discusses how the codes and conventions were applied to related promotional materials like a radio advertisement and print advertisement to maintain consistency across the produced works. Overall, it reflects on how the documentary and other products aimed to properly utilize standard codes and conventions to effectively convey meaning and engage the audience.
Evaluation Question 1
The documentary closely follows conventions of other documentaries studied through formatting of interviews and inclusion of titles identifying subjects. It also uses cutaways and vox pops, as is common. The print ad resembles other Channel 4 ads through use of image, slogan, logo, and scheduling in the bottom corner. The radio trailer anchors to the documentary through shared voiceover and music, gives clips to preview the documentary, and includes broadcast details at the end, conforming to radio trailer conventions.
Evaluation questions
The document discusses how the media production group used and developed conventions of real media genres in their mystery/thriller trailer. They researched conventions like editing techniques and soundtracks used in movie trailers like Inception. Their trailer used conventions like fade to black cuts and syncing visuals with music to build tension. They also challenged conventions by using a non-white lead actor to diversify typical genres. The group felt their trailer effectively used key conventions seen in real media to engage audiences.
Question 2 evaluation
The combination of the documentary, radio advert, and print advert was effective because they all used consistent elements like the title "Emergency Stop", slogan "emergency stop, brakes on", and central image of a ripped learner plate to clearly link the different media together. These elements created a distinctive message and understanding for the audience. Vox pops, voiceover, scheduling, and graphics were also used consistently across the media to reinforce the connection between the products and engage the target audience.
Evaluation 2
The document analyzes the effectiveness of a music video advertisement in a magazine. It discusses how the advertisement incorporates similar elements to the music video, such as a celebration theme, font, and images of the main artist, to clearly link the two. It also ensures the advertisement promotes the music video's production company and social media accounts. The location, photo selection, editing techniques, and design elements were all chosen to attract the target teenage audience and make the advertisement aesthetically pleasing, prominent, and professionally executed.
In what ways does your media product
The document provides an analysis of a film poster for the documentary "Say It To My Face" and how it uses and challenges conventions of real film posters and Channel 4 posters. Some of the key conventions it addresses include the use of prominent photography, recognizable and suitable typography, displaying institutional information at the bottom, and including reviews from outside companies. The analysis notes how the poster meets many of these conventions but could have considered some aspects differently, such as using awards more suited to a short film. It also examines how the poster fits with Channel 4's visual identity and genre conventions for cyberbullying topics.
Question 1
The document discusses codes and conventions of television advertisements and documentaries. It analyzes the codes and conventions used in Channel 4 advertisements and how the author developed and challenged some of these conventions in their own print ad and documentary. Some of the key codes and conventions discussed include using a dominant image, landscape orientation, placement of the channel logo, inclusion of air time and date, and minimal text. The author strives to conform their work to many industry standards while also innovating in certain areas like font and logo color.
Construction propmotional poster ..
The document summarizes the process of creating a promotional poster for a construction company. Key steps included:
1) Selecting a photograph from photoshoots that best represented their genre.
2) Using Photoshop to add motion blur effects to draw attention to the artist.
3) Experimenting with filters like black and white and "reticulation" to make the poster stand out.
4) Adding text in InDesign like the artist name, album title, and release date to clearly advertise the purpose.
Evaluation, Question 1
In what ways does you media product use, develop or challenge forms and conventions of real media products?
Evaluation question 2
The combination of the documentary "Makeup Your Mind" and its ancillary texts (print ad and radio trailer) were effective due to consistent elements like the title, voiceover, and themes. The title was featured prominently and consistently across all products to advertise the documentary. Interviews from the documentary were also used in the radio trailer for continuity. Additionally, the print ad's main image captured the documentary's topic of makeup through its portrayal of makeup products and techniques. These elements created coherence between the documentary and ancillary texts.
Consider how your 3 products link and work
We tried to link our documentary, radio advert, and poster in several ways. The radio advert included sound from the documentary and clips from interviews within it. Music was created for both the radio and documentary to help link them. The documentary and poster shared the same font and colors to create branding consistency. However, not using the same narrator or including the tagline in all products missed opportunities to further strengthen these links for the audience. While some elements like shared music, sounds and interviews helped audience recognition between the pieces, more could have been done with voiceovers, taglines and social media to build an even stronger connected campaign.
Evaluation 1
The document discusses the codes and conventions used in documentaries and how they were applied in creating a radio advertisement and documentary. It describes including stats and facts, archival footage, voxpops, expert interviews, and on-screen presenters in documentaries to make the content believable and show different viewpoints. It explains that the radio advertisement uses typical codes like a date/time/channel, expert clip, music bed, sound effects and voiceover to engage audiences and promote the documentary in a professional way. Overall, the document focuses on how following typical structures and techniques helps make documentaries and advertisements seem realistic and appealing to target audiences.
Evaluation - Question 2
This document discusses how the author linked three media products - a documentary, radio advertisement, and print advertisement - on the topic of hair. To ensure cohesion across the products, the author considered several factors:
1) They used the same name ("Split Ends") and graphic elements to brand all three products.
2) They incorporated the same song ("5 Colours in Her Hair") into the documentary and radio advertisement to connect the pieces.
3) They recorded a voiceover mentioning key details like the channel and air time for consistency.
4) They included vox pop interview clips from the documentary in the radio advertisement for familiarity.
5) They used the tagline "Hair
Evaluation 2
- The document discusses the effectiveness of combining a music video with ancillary tasks like a digipak and magazine advert to promote an artist's brand.
- The digipak uses images and locations from the music video to give audiences a taste and promote the brand's themes of change and adventure. Bright colors are used to catch viewers' eyes.
- The magazine advert also uses bright colors and features the main character to intrigue audiences and promote the new single. It provides information like the release date to encourage people to seek out the song.
- By linking all the tasks together through consistent branding elements like themes, fonts and colors, the overall goal of creating an influential media figure for the artist was achieved
The apple takeover documentary
The document discusses the target audience and content of a documentary about Apple. It aims to target young adults aged 16-40 who use technology for social media, music, and games. It also targets professionals aged up to 40 who use Apple software and organizers. The document compares the documentary to a professional documentary on Steve Jobs to highlight similarities and differences in format, shots, and conventions used.
The apple takeover documentary
The respondent summarizes feedback received from an audience questionnaire and focus group about media products created to promote a documentary. The questionnaire provided a basic overview, while the focus group allowed for more detailed responses. Key feedback included using more professional background footage in the documentary and a brighter color scheme in the magazine to engage readers. The respondent found the products successful overall but would personally make those minor changes to improve them further.
Print advert
The document provides guidelines for creating print advertisements that mimic those made by Channel 4, including using the entire screen for an attention-grabbing image, placing the Channel 4 logo and text in standardized locations, employing simple fonts with minimal text, including an identifying title and brief description to inform viewers, and selecting images that are visually interesting while still simple and effective.
Question 2
The documentary, print ad, and radio ad were designed to work together as a cohesive package with shared elements. They all used the title "Emergency Stop" to clearly link them. Imagery of a ripped L-plate was used in both the documentary and print ad to illustrate the theme of driver development. The same voiceover was used in both the documentary and radio ad to further connect the pieces. Color choices and other elements were tailored based on audience research but also had to balance design considerations between mediums. The goal was to seamlessly tie the ancillary texts to the documentary to help audiences recognize they were all part of the same project.
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Screenshots 2
This document summarizes the editing process for a documentary about the color red. It describes how the editors added cutaways, archive footage, graphics, and refilmed/edited interviews to provide context and visual aids for the information being discussed. They aimed to follow conventions of documentaries by removing questions from interviews and linking different parts together. The editors also worked to keep the audience engaged by adding entertaining elements and ensuring the narrative was clear.
Q4
The document describes how various new media technologies were used at different stages of creating a documentary. In the planning stage, the internet was used for secondary research to develop the narrative. YouTube was used to find archive footage and Microsoft Word to construct audience feedback questionnaires. An HD camera, tripod, and microphone were used to film interviews. Adobe Photoshop was used to create a print advertisement and Adobe Premiere Pro was used to edit the documentary and create a radio trailer by piecing together clips, interviews, and adding audio/visual effects.
Q3 evaluation
The document summarizes feedback from a focus group on a documentary about the color red and its related marketing materials. Key findings include:
- Audience members expressed interest in watching the full documentary based on the intriguing topic.
- The narrative and interviews were clear and effectively conveyed information about red.
- Title sequences, interviews, and advertising materials like the print ad and radio trailer successfully represented the documentary and related its topic.
- Minor issues with some elements like voiceover length and music volume in the radio trailer were identified for potential future improvement.
- Overall, the focus group felt the documentary and its marketing worked well together to represent the topic of red and promote the documentary effectively to the target audience.
Rt
The radio trailer aims to grab attention and interest viewers in a documentary. It uses interesting sound bites from interviews in the documentary and the same narrator's voice from the documentary, a female voice. The narrator intercuts throughout to carry the narrative and preview what might be included. It starts with the topic "Colours" to instantly convey what it's about, creating interest in an unusual topic. Background music of "99 Red Balloons" relates to the topic and adds continuity. It ends with scheduling details as required for radio trailers.
Screenshots 2
This document describes the editing process for a documentary about the color red. It discusses adding graphics, cutaways, archive footage and voiceovers to various interviews to help explain concepts and make the information easy for the audience to understand. Cutaways of lipstick shades, makeup, artwork and more were added to provide visual context for the interview content. The music was changed to make the title sequence more entertaining. Overall the edits aim to clearly convey information, link different parts together smoothly and keep the audience engaged throughout the documentary.
Screenshots
The document describes the process of editing a documentary about the color red. Clips and interviews were added to the timeline and trimmed to remove irrelevant parts. A title sequence was created at the beginning to introduce the topic. Interviews were edited by removing questions and unrelated answers. Archive footage of the color red was included in the title montage. Effects were added to transitions to link clips smoothly. The opening was developed to display everyday uses of red with voiceover. The documentary follows codes for sequencing, pacing, and continuity of information.
Logging sheet
This document contains a list of shots taken for the production of a documentary titled RED. It includes the file name or shot description, length of each shot, and whether it is a good take that can be used in the documentary. A variety of interviews and footage relating to the color red were captured, including interviews with costume designers, makeup artists, photographers, and vox pops from people discussing what they associate with the color red. Location footage includes artwork, dresses, magazines, and more with the color red incorporated.
Logging sheet
This document contains a list of shots taken for the production of a documentary titled RED. It includes over 70 individual shots ranging from interviews to footage of objects in red. For each shot, it provides details like the shot description, length, and whether it is a good take that can be used in the final documentary.
Risk assessment
This risk assessment document identifies several hazards and risks associated with filming in a public environment and outlines controls to mitigate those risks. Hazards include using equipment in public, carrying heavy equipment, wires on the ground, and hot lights. Risks range from low to high depending on the hazard. Controls listed are signage notifying the public, distributing equipment weight evenly, securing wires safely, and procedures for safe light handling.
Running order
This documentary explores the cultural significance and associations of the color red. It includes interviews with a makeup artist, artist, fashion designer Karl Lagerfeld, costume designer, and representatives from Primark, FACT, and Coca-Cola. The documentary consists of various segments on red in performance, art, fashion, film, sports, and Christmas traditions through a combination of interviews, voiceovers, and archival footage highlighting how red is used and perceived in different contexts.
Secondary research
The document outlines the primary and secondary research being conducted for a documentary. For primary research, interviews have been arranged with a costume designer, makeup artist, and video production manager. Secondary research includes finding archive film clips featuring the color red from movies like The Matrix, American Beauty, and Kill Bill to include between interviews. Music links are also provided relating to different colors for the documentary soundtrack.
Risk assessment
This risk assessment document identifies potential hazards and risks associated with filming in a public environment and outlines controls to mitigate those risks. It evaluates risks such as using public cameras, lights and microphones; carrying heavy equipment; wires hanging around equipment; and risks of burns from lights. Controls recommended include having signs informing the public of filming, distributing equipment weight evenly, positioning wires safely, and procedures for safe handling of hot lights.
Running order
This documentary explores the cultural significance and associations of the color red. It includes interviews with a makeup artist, psychologist, and fashion designer about the meanings conveyed by red in performance, personality, and fashion. The documentary also features segments on the prominence of red in film and costume design, the history of teams like Liverpool wearing red, and how Coca-Cola influenced Christmas colors with their iconic Santa Claus imagery.
Running order
This documentary explores the significance and meaning of the color red through interviews with artists, costume designers, makeup artists, fashion designers, and representatives from the film, art, sports, and advertising industries. It examines how red is used and interpreted in these various contexts and how its associations and symbolism have changed over time. The documentary features footage from films, artwork, fashion shows, and sporting events to illustrate the prominent and varied roles of the color red in culture and society.
Running order
This documentary explores the cultural significance of the color red through various interviews and segments. It examines the use of red in art, optics, fashion, film, sports, and Christmas traditions. Experts in these fields discuss why red is an important and impactful color, from its role in eye exams and color psychology to branding in sports and iconic Coca-Cola Santa imagery.
Questionnaire analysis
The questionnaire results show that the majority of respondents were young females who watch TV on weekends between 6-9pm on channels like ITV. They are most familiar with colors like green and purple and interested in learning more about the scientific aspects of color. The documentary should aim to air during prime time weekends on ITV to appeal to this target demographic.
Our ideas
The document discusses ideas for a documentary project including narrowing down potential ideas and scheduling for the ideas. It references having ideas, narrowing down the options, and potentially scheduling the documentary ideas.
Tv scheduling
This document discusses TV scheduling and target audiences. It breaks down the day into 5 segments: 1) Breakfast 2) Daytime 3) Children TV 4) Prime 5) Post watershed. The target audiences for each are: 1) Children and people getting ready for work 2) Older people, stay at home parents, unemployed, students and young children 3) Children and possibly parents 4) Families 5) Adults and teenagers. It also discusses the most popular genres, target audiences of each UK channel, and why some channels have more imported programming.
Codes and conventions of interviews
The document discusses several codes and conventions used in filming interviews. Camera shots typically include close-ups and mid shots. Interviews are filmed from left to right following the rule of thirds. The interviewee looks at the interviewer, not the camera. Questions are edited out of interviews, which only include the most pertinent information to keep audiences engaged through cutaways and graphics that anchor the information provided.
Codes and conventions of interviews
The document discusses common codes and conventions used in filming interviews. It notes that interviews typically use close-up or mid shots framed according to the rule of thirds. The interviewee looks at the interviewer, not the camera. Graphics are used to reinforce information from the interview, and editing removes questions and focuses on pertinent answers, using cutaways to engage the audience.
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Print advert screenshots
- 1. Developing the print advert
- 2. We started with a blank file on Photoshop. Deciding on the image, we found that painting the different shades of red would attract the audience more than a plain red canvas. It also in the deeper layer of meaning interprets the different aspects of red that are discussed in our documentary. Although the image may not appear extravagant, it is because people will most likely only get to look at the advert briefly and will easily remember this image.
- 3. In the text we added the scheduling information which is required by the codes and conventions of a print advert. We decided to colour the font in white to stand out against the red background yet it poses the question to the audience why the title itself is not in red as the title itself reads ‘The Colour Red’. This is quiet ironic and incorporates the enigma code which avoids the audience passively looking at the advert and switching over. For the title we decided to put this in bold to strengthen the title and make sure that the audience remember the name of the documentary so that they can look out for it in the future and recognise it when it comes on.
- 4. We then added the channel logo that we are airing our documentary on, this is the largest text on the screen, this is because if the audience can’t quite remember what it was called they will be able to find it on the online or magazine channel schedule to late the documentary, they will also be able to find when it will be on. For the codes and conventions of a ITV print advert the logo is located on the bottom left hand corner and so this is where we put ours to make sure it looked professional.