2. We decided to start with a black background, and the title
of the film in the centre with a cut-out feel with £20 notes in
the background. From our research we found this to be an
iconic image and alerts the public to the double meaning in
the title.
We chose to create a teaser poster, as we felt this would be
most effective for the initial promotion of our film. Because
of this we didn’t include and key images in the poster from
the film or the actors names, instead focusing strongly on
the name and the date to create a buzz for the film
We initially
used a
simple sans
serif font
for the date
and tagline,
as we
wanted to
make them
as clear to
read as
possible
and
memorable
for the
public.
We first used
the tagline
‘money isn’t
everything’
as we felt it
had a sinister
tone
informing
the public of
the darker
nature and
to some
extent the
genre of our
film.
We created a billing block using the steeltongs font to make
the poster look as professional as possible and also to
advertise the technological specifications of the film such as
dolby digital suround sound and the fact it will be out on DVD
We decided to put the date in number film, as not only is it
more memorable, but the layout fits more with urban,
modern theme we are trying to put across to the audience.
We used the full date to make it clear what year it was.
3. Because we felt the title was not striking enough, we tried
using a small white outline around the image. However we
decided this didn’t give the ‘cut-out’ style we were trying to
achieve so decided against the white outline.
4. We changed
the font of
the date to
Gaz
Transport to
match the
branding of
our trailer
and website.
We felt this
would make
the
promotion
seem more
professional
and cohesive
and also
make it more
memorable
as the font is
very
distinctive.
We decided against the DVD and Dolby Digital logo’s as we felt they were more relevant to
home release than cinema release. We also removed some of the billing block, as we felt it
was distracting attention away from the title and date, and also taking up too much space in
the construction of the poster
5. We experimented using a technique we found worked well in other posters (such as se7en) which is using numbers or
symbols that represent part of the film in the place of letters. We chose a British pound sign as we felt this would portray
that it is an independent British film and associate with home-grown social realism films such as ‘This is England’ and ‘Kes’
and also that would give the public an idea of the themes of the film from a very minimalist poster.
We added the
BBFC
classification
15 symbol to
inform the
public of who
is allowed to
go and see it
and also to
give an
impression
that it may
contain some
serious
themes such
as drugs and
violence.
We chose to change the date to the format DD/MM/YY as we felt this gave a more modern and bare feel to the poster,
which coupled with the font gave the impression there will be some hard-hitting themes and harsh portrayals of real-life
which is strongly associated with the coming of age genre.
6. We added the website and twitter feed to the poster to extend the publics information about the film beyond the title, date
and tagline. This helps create a buzz as there will be new developments available on the website and twitter, encouraging
the public to get involved and increasing our below the line advertising
We made the
billing block a
lot smaller and
also changed to
colour from
white to
grey, as
although we
want it to be
visible to make
the poster look
professional, w
e didn’t want it
to detract from
the main
poster, so by
making it grey
it blends in
more with the
black
background
and stays in the
viewers
peripheral
vision rather
than attracting
their attention
We changed
the position of
the BBFC
classification,
as we felt it
looked odd in
the centre and
also ruined
the symmetry
of the poster.
From our
research we
discovered the
blank space is
just as
important as
the key
elements, and
we felt putting
it lower
encouraged
the viewer to
focus straight
in on the title,
and gave the
poster more of
a key focus
We changed the font of the tagline to the gaz transport font as by using the same font
across all promotional platforms we create a strong brand in the publics mind, and link
together the trailer and other promotional material, giving a more cohesive feel helping
the public remember the film more.
7. We experimented with the tagline for the film, and tried subverting the public’s expectations
of certain well-known proverbs. We changed money isn’t everything into money is
everything. Suggesting to the public one of the themes of the film will be a degradation of
morals and loss of innocence, both strongly linked with the coming-of-age genre.
8. We also subverted the well known saying ‘the best things in life are free’. Although we felt a
shorter tagline looks better within the construction of the poster, we decided not to repeat
the word money in the title, as the theme of money should come across from the name and
background image. We felt this slogan created an enigma for the public and will encourage
them to research more about the film through our other promotional platforms.
