Ancillary draft
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The document summarizes drafts of an advertisement for a street dance documentary airing on MTV Base. The first draft included pictures in the corners to provide context, and featured a young male dancer as the target audience. The final draft tweaked the main picture to add more visual interest and aligned with the MTV brand by including their logo. Both drafts prominently displayed the air time and title to inform viewers what to watch and when.
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Codes and conventions of newspaper adverts
This document discusses the codes and conventions of newspaper advertisements. It explains that newspaper ads typically feature a logo, title, banner, text, scheduling information, and slogan. The logo and banner usually match the channel's house style and are placed to the right of the main image. The main image is often photoshopped to be more visually interesting and there is usually just one high-quality main image to keep it simple. The slogan is the largest text and provides insight into the program. The title, scheduling, and tagline are placed at the bottom right. The text and banners do not take focus from the main central image.
Evaluation Question 2
The ancillary texts, including a double page spread and poster, were created to support the main documentary. The double page spread provides dialogue and images from interviews to engage audiences and inform them about the documentary. The poster displays an eye-catching image and details about the documentary to attract viewers. Both ancillary texts are presented in a formal style to match the educational nature of the documentary. Comparisons are made to other double page spreads and posters, noting similarities in layout and information provided, as well as differences in style that would not be appropriate for this documentary.
Question 3
The document evaluates the effectiveness of a poster and radio advertisement for a documentary on a dance competition.
The poster uses plain fonts and bright colors to attract attention to the pictures and information without distraction. Key details like the title, tagline, and air time are clearly displayed. Placement of some elements could be improved for better visual flow.
The radio advertisement uses an upbeat song fitting the lively competition. It provides all pertinent details at the end to aid recall. Continuity across the pieces is strengthened by sharing design elements and the same tagline. Some audio quality issues were present but overall the pieces work well together to promote the documentary.
How effective is the combination of your main product and ancillary texts?
The document discusses how the author ensured links between ancillary tasks and the final documentary production. For the newspaper advertisement, a photo of a happy dog represented the feel of the documentary and included similar fonts and the channel 4 logo to subtly link it. The radio advertisement included a simple conversation conveying necessary information with emphasis on excitement, and used the same uplifting soundtrack as the documentary opening to link the two pieces.
Presentation1
The combination of the main website and two ancillary tasks, a billboard and promotional article, were somewhat successful in unifying the products. The website featured a friend as the presenter of a TV show, and this same image was used on the billboard and article. The article also promoted the TV show, which was the main feature on the website homepage and billboard. Featuring consistent elements like the logo helped unite the products under a single concept.
Evaluation 2
The document analyzes the effectiveness of a music video advertisement in a magazine. It discusses how the advertisement incorporates similar elements to the music video, such as a celebration theme, font, and images of the main artist, to clearly link the two. It also ensures the advertisement promotes the music video's production company and social media accounts. The location, photo selection, editing techniques, and design elements were all chosen to attract the target teenage audience and make the advertisement aesthetically pleasing, prominent, and professionally executed.
Question 2
The combination of the documentary and two ancillary texts of a radio trailer and magazine article were effective at targeting a similar audience of 16-34 year olds. Similar conventions and features were used across all three products to clearly connect them. While the radio trailer most directly advertised and reinforced the documentary through use of the same music, narration style, and audio clips, the magazine article could have been improved with more attention to layout and visuals to better appeal to the target demographic. Overall, the products established a clear brand identity through a shared color scheme and language to cohesively promote the topic of social networking.
Question 1 Media Evaluation
The document discusses elements that should be included in a title sequence for a children's television program to engage the target audience. It recommends incorporating a unique, colorful logo using a recognizable font to build audience familiarity. It also suggests including the names of the creators in the title sequence to help establish their reputation and attract viewers to future programs. Movement between shots and locations is recommended to keep young audiences interested, along with bright, varied backgrounds and fast editing to match an upbeat soundtrack. Mid shots should primarily be used to keep things simple but not boring.
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Codes and conventions of newspaper adverts
This document discusses the codes and conventions of newspaper advertisements. It explains that newspaper ads typically feature a logo, title, banner, text, scheduling information, and slogan. The logo and banner usually match the channel's house style and are placed to the right of the main image. The main image is often photoshopped to be more visually interesting and there is usually just one high-quality main image to keep it simple. The slogan is the largest text and provides insight into the program. The title, scheduling, and tagline are placed at the bottom right. The text and banners do not take focus from the main central image.
Evaluation Question 2
The ancillary texts, including a double page spread and poster, were created to support the main documentary. The double page spread provides dialogue and images from interviews to engage audiences and inform them about the documentary. The poster displays an eye-catching image and details about the documentary to attract viewers. Both ancillary texts are presented in a formal style to match the educational nature of the documentary. Comparisons are made to other double page spreads and posters, noting similarities in layout and information provided, as well as differences in style that would not be appropriate for this documentary.
Question 3
The document evaluates the effectiveness of a poster and radio advertisement for a documentary on a dance competition.
The poster uses plain fonts and bright colors to attract attention to the pictures and information without distraction. Key details like the title, tagline, and air time are clearly displayed. Placement of some elements could be improved for better visual flow.
The radio advertisement uses an upbeat song fitting the lively competition. It provides all pertinent details at the end to aid recall. Continuity across the pieces is strengthened by sharing design elements and the same tagline. Some audio quality issues were present but overall the pieces work well together to promote the documentary.
How effective is the combination of your main product and ancillary texts?
The document discusses how the author ensured links between ancillary tasks and the final documentary production. For the newspaper advertisement, a photo of a happy dog represented the feel of the documentary and included similar fonts and the channel 4 logo to subtly link it. The radio advertisement included a simple conversation conveying necessary information with emphasis on excitement, and used the same uplifting soundtrack as the documentary opening to link the two pieces.
Presentation1
The combination of the main website and two ancillary tasks, a billboard and promotional article, were somewhat successful in unifying the products. The website featured a friend as the presenter of a TV show, and this same image was used on the billboard and article. The article also promoted the TV show, which was the main feature on the website homepage and billboard. Featuring consistent elements like the logo helped unite the products under a single concept.
Evaluation 2
The document analyzes the effectiveness of a music video advertisement in a magazine. It discusses how the advertisement incorporates similar elements to the music video, such as a celebration theme, font, and images of the main artist, to clearly link the two. It also ensures the advertisement promotes the music video's production company and social media accounts. The location, photo selection, editing techniques, and design elements were all chosen to attract the target teenage audience and make the advertisement aesthetically pleasing, prominent, and professionally executed.
Question 2
The combination of the documentary and two ancillary texts of a radio trailer and magazine article were effective at targeting a similar audience of 16-34 year olds. Similar conventions and features were used across all three products to clearly connect them. While the radio trailer most directly advertised and reinforced the documentary through use of the same music, narration style, and audio clips, the magazine article could have been improved with more attention to layout and visuals to better appeal to the target demographic. Overall, the products established a clear brand identity through a shared color scheme and language to cohesively promote the topic of social networking.
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The document discusses elements that should be included in a title sequence for a children's television program to engage the target audience. It recommends incorporating a unique, colorful logo using a recognizable font to build audience familiarity. It also suggests including the names of the creators in the title sequence to help establish their reputation and attract viewers to future programs. Movement between shots and locations is recommended to keep young audiences interested, along with bright, varied backgrounds and fast editing to match an upbeat soundtrack. Mid shots should primarily be used to keep things simple but not boring.
Print advert screenshots
1) The advert uses a simple red background image to represent different shades of red discussed in the documentary and attract audience attention.
2) White text lists the scheduling information and title of the documentary in bold to ensure viewers remember the name.
3) The channel logo is the largest text to help viewers find the documentary on the channel schedule if they forget the name.
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1) The advert uses a simple red background image to represent different shades of red discussed in the documentary and attract audience attention.
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New evaluation part 3.
The document provides an analysis of audience feedback received for an album cover and print advertisement.
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Construction2
The document describes the process of creating a promotional poster. Key details include adding layers to the poster and text to advertise the essential information of the DVD title "On A Mission" and release date. Fonts and positioning of text elements were tested and finalized. Color was added for visual interest. Positive quotes were included from magazines and radio stations associated with the genre. A minor problem with text blending into the background was solved by adding an outline. Finally, the DVD cover was imported and resized to be featured on the poster.
In what ways does your media product use
The document discusses the conventions used in real media products and how the student's media product compares. It notes that real ads use large images to grab attention, channel logos to indicate where they will air, titles to identify the program, and air times/dates to tell viewers when to watch. The student's print ad follows several of these same conventions, including using a large image, channel logo, and title, to align with standard forms for advertising.
poster construction
The document describes the process of creating a promotional poster. Several revisions were made to refine elements like fonts, colors, layout and additional details. Text styles and positions were adjusted to emphasize important information such as the artist name, DVD title and release date. Sample quotes were also added from magazines and radio stations associated with the targeted genre to further promote the product. A DVD cover image was imported and resized to complete the final poster design.
Construction2
The document describes the process of creating a promotional poster. Several revisions were made to refine elements like fonts, colors, layout and additional details. Text styles and positions were adjusted to emphasize important information such as the artist name, DVD title and release date. Sample quotes were also added from magazines and radio stations associated with the targeted genre to further promote the product. A DVD cover image was imported and resized to complete the final poster design.
Genre and form poster
The document discusses conventions for film posters, including:
1) Posters should include an eye-catching focal image to draw the audience in, along with a large title font.
2) Information like the release date, directors, and production company are often included at the bottom.
3) Reviews or details of other films from the company may also be featured to provide additional information to the audience.
Print advert
Firstly, we found an image online that we thought had a supernatural vibe and would be suitable for our documentary. We chose this image because we knew we could recreate something similar. We then finished designing the print advert to match how we wanted our final one to look, adding key features. After buying candles and costumes, we replaced the example photo with our own photo in the design. We followed conventions of real Channel 4 print ads, which provided a template to make our advert as professional as possible. This included features like the Channel 4 logo, minimal text, and an image filling the screen to grab attention.
Evaluation Question 2
The combination of the music video and print products is effective in creating a coherent experience for the audience. Common motifs like fire are used across the assets to build a consistent brand identity. The animation style and "honeycomb" visuals from the music video are also utilized in the print ad to market the product. The digipak continues the fire motif and psychedelic graphics to link it to the music video. Overall, the shared visual elements and motifs across the assets help to satisfy the target audience and promote merchandise sales.
Analysis of homepages
The document analyzes common elements found on film homepages. It discusses how homepages typically include the film title to quickly identify the film and establish the website's purpose. Homepages also commonly feature social media links to connect all of a film company's texts and reach the largest audience. Additionally, homepages will make trailers easily accessible on the homepage itself to encourage more viewers to watch the trailer. Finally, advertising the film company is an effective way for the company to increase its popularity so that previous audiences will be more inclined to view future films from that company.
Steps that have been used to create the advert.
1) The document outlines the steps taken to create a campaign ad, beginning with designing a layout template and using Photoshop to create framing corners for the billboard.
2) Key words like "election" were added in multiple languages on both sides of the ad. Fonts were also designed in Illustrator for higher definition.
3) Photographs of models were taken, with one model positioned to look thoughtful and confused to convey the message that not all citizens understand the voting system.
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YouTube Promotion And Strategy Proposal PowerPoint Presentation Slides
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You Tube Promotion And Handing Proposal PowerPoint Presentation Slides slides
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The newspaper ad uses plain font, the logo of the broadcast channel, and bright colors to attract attention. The information is clear and easy to see. However, the title could be straighter and the information higher to follow eye movement patterns. The radio ad uses upbeat music fitting the documentary's topic, and leaves the information till the end to aid recall. Both use the same tagline to connect the pieces, aiding the audience. Overall, the evaluations finds the pieces come together cohesively through consistent branding.
Evaluation
The document discusses the evaluation of various ancillary tasks and a trailer created for a media production project on dance films. Specifically, it summarizes how the poster, magazine cover, and trailer for the project follow conventions of real media products in their genres. The poster includes images from the film, color schemes, and basic information used in other dance film posters. The magazine cover includes the publication name, issue details, consistent style, and film information like real magazines. The trailer uses establishing shots, title cards, approved rating, and production details at the start and end like other film trailers. Some ways the pieces challenge conventions are also noted, such as backgrounds.
Poster 5th draft & reflection
The document discusses changes made to the credits section of a movie poster. First, the credits were made smaller and moved to the bottom of the poster. The text "Coming Soon" was made to stand out from the credits using a glowing gradient effect inspired by other movie posters. This helps indicate the release date and teases the audience. Screenshots show progress adding effects like bevel and emboss to the text and adjusting the layout to make the credits look more professional. The award text was also resized to fit more information and tailored to a younger audience.
Unit 15 - LO2
The document outlines a proposal for a print-based media poster to advertise a music festival. It discusses the target audience as young adults aged 18-30, and a color scheme featuring blues, purples, and red. Details covered include the festival name in large text, short catchy slogans, and inclusion of popular artists. Mood boards, draft layouts, logo designs, and photo plans are presented to showcase the retro neon theme intended to attract the target demographic.
Evaluation question 2 - How effective is the combination of your product and ...
The document discusses how the product (a music video) was effectively combined with ancillary texts (a magazine ad and homepage) to promote an artist. Specifically:
1) Continuity was created between the texts by reinforcing similar images, costumes, narratives, and genres across all three productions.
2) Each text served to promote and sell the artist's image and new album in its own way, with the goal of all three working together to effectively advertise the product.
3) Techniques like including website links, similar camera shots and costumes, and still images from the music video in the ancillary texts strengthened the connections between the works.
Evaluation
Tanaka Tiriboyi evaluated their media products including a film poster, magazine, and trailer. For the poster, Tanaka followed conventions such as including the film title, character image, slogan, and cast/crew information to make it look professional. Some conventions were developed, such as placing the character image in front of the title to emphasize their importance. For the magazine, conventions like the masthead, promotional text, and thumbnail images were used. Developing conventions included overlapping the main image and tagline. The trailer included disclaimers, production logos, camerawork to convey emotion, and mood music as conventions. Developing conventions in the trailer included changing the upbeat soundtrack in the second half for irony. Feedback
Unit 15 - LO3
The document outlines a proposal for creating a print-based media poster to advertise a music festival. It includes details on the target audience, branding, layout, and production plan. Key elements that will be featured on the poster are identified, such as the festival name, date, artists, and website information. Inspiration images, draft designs, and photos are provided. Regulations, copyright, and a risk assessment are also discussed. The goal is to create an eye-catching poster that will attract 18-30 year olds and promote ticket sales for the Neon Festival.
Evaluation Question 1
This document discusses the conventions used in the creation of a music promotional package, including a music video and digipak.
The music video uses conventions of narrative music videos by telling a story based on the song lyrics. Editing techniques like cuts and camera movements follow the pace of the fast song. The digipak and advertisement poster conventions include the artist name, album title, and simple design to appeal to the target audience. Feedback was incorporated to improve the visibility and connection to the video. Overall, conventions from the house music genre and existing works were used and adapted to effectively promote the music.
Katie Evaluation Q2
The document discusses different marketing tools used to promote films, including posters, magazine covers, and trailers. Posters need to catch viewers' eyes and suggest genre while providing key information. Magazine covers attract readers with headlines, images and article summaries. Trailers effectively use music, video clips, titles and editing techniques to entertain and inform potential audiences. The document evaluates sample marketing materials, finding the posters and magazine cover successfully use conventions but the trailer could be more professional and informative.
Media evaluation
The document provides an evaluation of a music video media product created by the author and their group. It discusses how the video used and developed conventions of real music videos in genres like UK rap. Location, themes, and synergy between the video and ancillary texts like advertisements were effective. Feedback noted the video was too long with too many cuts, so the group shortened it and removed unnecessary shots. Overall, the evaluation demonstrates how the group aimed to make their video appealing to audiences while also challenging conventions.
Evaluation of new technologies
The document describes the process of creating a television guide and posters for a documentary. Various design elements and layers were added to the television guide to make it look realistic, including program listings, descriptions, and a border. Two poster designs were created to promote the documentary, one with a plain black background and the other featuring a Pacman logo. The document also discusses editing shots and adding title cards and transitions to the documentary timeline in the video editing software to introduce and vary the film. Audio adjustments were made by editing voiceovers and placing them over the video track to coincide with on-screen text.
Evaluation of new technologies
The document describes the process of creating a television guide and posters for a documentary. Various design elements and layers were added to the television guide to make it look realistic, including program listings, descriptions, and a border. Two poster designs were created to promote the documentary, one with a plain black background and the other featuring a Pacman logo. The document also discusses editing shots and adding title cards and transitions to the documentary timeline in the video editing software to introduce and vary the film. Audio adjustments were made by editing voiceovers and placing them over the video track to coincide with on-screen text.
Q2
The document summarizes and evaluates the effectiveness of the combination of a student's main music video product and ancillary texts, which include a magazine advertisement and digipak. The student aimed to attract a young female audience with the music video by reinforcing "girl power" and focusing on the actress's emotions. Continuity was created between the products by keeping the same color scheme, font, and images of the actress. The student believes the products come together cohesively while also noting some areas for improvement, such as linking the magazine ad and digipak more and including more shots from the music video's London setting.
Question 2
The document discusses the creation and effectiveness of ancillary texts, including a poster and radio trailer, for a film project. It describes the process of analyzing similar promotion materials to identify conventions and developing ideas based on the film's genre, tone, and goal of creating suspense. Feedback was gathered from peers on draft designs. The radio trailer utilized sound clips and music from the film along with pertinent details to engage listeners. The poster featured symbolic imagery and fonts/layouts common in other drama posters. In conclusion, the ancillary texts effectively promoted the film while representing its atmosphere and ideas without revealing too much of the plot.
Corporate & Promotional UNIT 28
The document discusses various techniques used in corporate video production, including transitions, language/script, shooting techniques, voiceovers, logos, titles, unique selling points, cutaways, interviews, music, and graphics. It provides examples from corporate videos for companies like Australia Tourism, Dodgy Kent Hotel, Pub in York, Dollar Shave Club, Samsung, Sandy Balls, and Poopourri to illustrate how different techniques are implemented. The document also discusses considerations for producing corporate videos like target audiences, budgets, equipment, legal/ethical issues, and production practices.
[Pro forma] corporate lo1-lo2
The document discusses various techniques used in corporate and promotional videos. It describes different types of transitions that can be used between video clips as well as how audio transitions focus attention on a voiceover. The language and scripts in corporate videos are meant to self-promote the business in a positive light. Shooting techniques discussed include slider shots, stills, and drone footage. A voiceover can guide the audience and be used for comedic effect. Logos are shown at the beginning or end to be memorable. Interviews, titles, music, graphics, and unique selling points are all discussed as common elements in corporate videos.
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Ancillary draft
- 2. Individual Ancillary Title- I did the title this way to add more effect and to the advert so it would catch the eye of the audience. Basic MTV Base symbol to go with the simplicity of the design Pictures on the corners of the advert was to help make the topic of the advert more understanding I those this picture of a young male because they are more likely to be seen doing street dance as well as my target audience
- 3. Customised MTV Base symbol to make it more appealing Time and date of documentary is effective as it informs the viewers when to watch Main photo in the middle to show simplicity but to also catch viewers attention Title of the documentary informing the viewers of what they will be watching Quote from the documentary DRAFT One
- 4. Final draft of Advert Time and date of documentary is effective as it informs the viewers when to watch In the final draft I messed about with the main picture to add more effect to the advert because it made it look more like a program from MTV. The logo of the channel was put there because we thought it would look better and have a better connection with the audience