The document discusses the codes and conventions followed in creating a print advertisement for a fictional Channel 4 documentary. It began with finding an online image with a supernatural vibe that could be recreated. They then designed the rest of the ad to follow real Channel 4 conventions like including the logo, title, short description, and simple yet interesting primary image filling most of the space. This template helped make their student ad as professional as possible.

1. Codes and conventions

2. Firstly, we found an image
online that we thought had a
supernatural vibe, meaning it
would be suitable to our
documentary. We chose this
image as we knew we would be
able to recreate it (or
something similar).
We then finished the rest of
the print advert how we
wanted our final one to be,
adding the key features.

3. After buying candles, and sorting our the costume our model would wear for
the image, we then replaced the example photo with ours.

4. Real channel 4 print adverts
We followed all of the codes and conventions of real print adverts, created by
channel 4. This made it easier to create our print advert as we were virtually given a
template/rules to follow in order to make our print advert as professional as
possible.

5. Image fills the whole screen.
This is used to grab the
audience’s attention as this is
possibly the first glimpse they
will have had of the
documentary.
Channel 4 logo
on right hand
side of screen
Text in bottom left
hand corner of screen
Simple, easy to read font
and a minimal amount of
text.
The use of the title on
the print advert is an
important convention
we followed. This is vial
as it tells the audience
what the programme is
called so they can
recognise it on their TV.
This also creates a brand
as this title appears in all
3 of our products.
There is a short line of
text describing the
show. This is very
important as it lets the
viewer know what it is
about, therefore
gaining people’s
interest. In our case
ours tells the audience
that our documentary
is about the
supernatural.
Image has to be quite simple (instead of having a lot going on
in one space), however still has to be interesting and
effective. We did this by having the simple image of the girl
holding the candles, but made the image interesting through
the spooky vibe, (which we highlighted by taking the image at
night) and the smaller details such as the ember overlay and
the use of rings.