This document discusses TV scheduling and target audiences. It breaks down the day into 5 segments: 1) Breakfast 2) Daytime 3) Children TV 4) Prime 5) Post watershed. The target audiences for each are: 1) Children and people getting ready for work 2) Older people, stay at home parents, unemployed, students and young children 3) Children and possibly parents 4) Families 5) Adults and teenagers. It also discusses the most popular genres, target audiences of each UK channel, and why some channels have more imported programming.