This document contains summaries of print advertisements for several documentaries: - Disarming Britain uses a controversial image of a child pointing a gun to draw attention and hook viewers into learning more. - The Great IRA Bank Robbery uses the largest font for its slogan and centers a controversial image of a man with a gun to attract viewers. - Jamie's School Dinners uses a large slogan and humorous childlike image of Jamie Oliver to grab attention and signal the documentary is about school meals. - Iraq: The Women's Story uses a provocative image of a veiled woman with barbed wire and largest font for its slogan about women's liberation to draw interest around its sensitive topic.

1. Print Adverts Codes and
Conventions
Documentaries

2. Codes and Conventions.
The title is the largest font on the
page unless there is a slogan which
is presented in the largest font and
acts as an anchor to the main
image creating meaning.
The logo is presented as the
largest feature (apart from the
main image) so the audience
know what channel the show is
on if they are drawn into the
advert.
Date and time is usually the
smallest font on the page, this
is so the audience when they
have been hooked by the
content of the poster and
know what channel it is on,
they when it is on.
The colour scheme doesn’t
detract from the main image
and can hide some other
connotations.
The main image is frames
ether centrally or using the
rule of thirds and is ether
one photo or a montage of
images.
The content of the image is
ether humorous or
controversial to draw the
audience in.

3. Disarming Britain
Striking image → gun gesture
to a kids head. The image is
controversial because it is
showing children and gun
signs. One who is the victim,
one child who is acting in a
aggressive way.
Documentary is part of a
collective series. Called Disarming
Britain but it an advertisement for
the episode Dispatches
The name of the series also acts
as a slogan which anchors the
main image which is portraying
gun violence with kids.
All the writing is at the bottom of
the page and doesn’t detract from
the main image which is what
stands out the most.
The channel 4 logo is the largest
feature on the page apart from
the main image, this is so the
audience know where to find the
TV and also where to find more
information.
Block colours behind the text
make it easier to read allowing
audiences to quickly find out the
information for the programs.
The date and time when the
show starts is in the smallest
text because it is used when
the audience have become
interested in the show they
look when they can watch it.
Web link is at the bottom of the
poster so audiences can find out
more information about the TV
show.

4. The Great IRA Bank Robbery.
The slogan is the largest font on
the poster, it anchors the main
image to make it controversial
because it is an image of a criminal
and it is asking a rhetorical
question.
Behind the main image, the logo
is the largest feature on the
poster done to stand out as
audiences see this second
behind the main image and
possibly the slogan, so after the
audience is hooked they know
where they can find the
documentary.
The date and time is the
smallest font on the page so
when the audience know what
and where the show is on,
they can find out what time
they will can watch it.
The colour scheme links to the
documentary with orange,
white and green, the colour of
Ireland as the documentary is
about the IRA.
The most significant part of
the main image, the man with
the gun, is positioned
centrally to stand in the
foreground of the main
image. The image is
controversial because of the
gun.

5. Jamie’s School Dinners
The slogan is the largest
font that is on the advert,
this is to grab the attention
of the audience and make
them read more into the
advert to see if they want
to watch the documentary.
The slogan also acts as an anchor to the main
image. The kids are having none of it
complements the childish drawings on Jamie
Oliver so the audience instantly knows that the
documentary is about healthy school meals
without even looking at the title.
Logo of the channel
(channel 4) is the
largest feature of the
advert apart from the
main image.
The date and time is the
smallest font on the text,
underneath the title of the
documentary. This is so
when the audience have
been hooked and decide
they would like to watch
this, they know what time
it is on.
The colour scheme is quite block
colours, greens, reds and blues.
Connotations of childlike behaviour.
Related to the documentary.
Image uses the rule of thirds, positions
Jamie Oliver to the right of the
camera.
The one main image is
humorous and childish
forcing the audience to
look at the advert.
The main focus is
the main image,
none of the other
features distract
the main image.

6. Iraq: The Women’s Story.
Slogan is the largest font on
the page. Women’s lib
striking the audience
because it is about a
sensitive topic like women's
liberation. Complimenting
the barbed wire which gives
a contrasting connotation,
creating a controversial
advert and drawing the
audience into the advert.
Main image of a Islamic
women with barbed wire
is the largest feature on
the page, controversial
because it gives
connotations of trapped
and denied freedom.
Date and time is the
smallest font on the page.
Black and white
colour scheme
emphasises the red
background on
highlighting the
text, gives
connotations of
danger and blood.