Print Advertisements Conventions
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1) Print advertisements for television channels consistently follow codes and conventions in their layout and design. This includes always placing the channel logo in the same location so viewers instantly recognize where to look. 2) Additional information like the program title and air time are typically placed below the logo and slogan in a consistent order. Breaking conventions can sometimes be effective if it supports the theme of the content. 3) While different channels may have their own stylistic preferences, the underlying codes and conventions of prominently featuring the slogan above other text details are universally followed to guide viewer attention in an instantly recognizable format.
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Print advertisements conventions
1) The document discusses conventions of print advertisements, noting that channel logos are always placed in the same location to signal where viewers can find them.
2) Scheduling information is typically placed at the bottom of advertisements. Slogans are the largest text, followed by titles and scheduling.
3) Breaking conventions can be effective if it supports the theme, as seen in an advertisement that places text over an image to reference the documentary's topic of an anonymous falling man on 9/11.
3) Evaluation Task 3
Here is the evaluation question 3. We created this slide show on Microsoft PowerPoint, then uploaded it to Slide Share and embedded it in out blog.
Codes and conventions of newspaper adverts
This document discusses the codes and conventions used in newspaper advertisements for documentaries. It provides examples of four different documentary advertisements and analyzes their design elements. The key conventions highlighted include: using a bold, eye-catching slogan as the largest text; prominently displaying the channel logo; including the air time in smaller text; employing anchoring between images and text; utilizing consistent color schemes; and featuring striking central images that follow compositional rules like thirds. Overall, the document demonstrates how documentary advertisements adhere to standard formats to effectively promote the programs.
Question 2
The document discusses how effective the combination of the main film "Voices" and its ancillary texts (trailer, poster, magazine) are at marketing the film. It analyzes how using consistent elements like the same actors, fonts, colors, and shots creates recognition and links the different marketing pieces together. However, it notes that some inconsistencies, like the use of silhouettes in the poster, could reduce clarity. Overall, replicating key elements across the trailer, poster and magazine helps make the marketing campaign cohesive and raises audience awareness of the film.
Evaluation 2
The document discusses the success of a film poster and radio trailer in promoting a comedy film. The poster emphasizes the comedy and unrealistic nature of the film. The radio trailer uses clips and a voiceover to set the scene and convey that it is a comedy. Both the poster and radio trailer successfully portray the film as a comedy and would not look out of place compared to other professional marketing materials. They accurately represent the film and would attract an audience interested in that type of humor.
Trunk
This document provides an analysis of the short film "Trunk MoNK3Y5" in three sections:
1) It establishes conventions used in the film's narrative structure and opening scene to draw in the audience and create mystery.
2) It examines the strong male gender representation and how the characters' language, behavior and clothing reinforce stereotypes of their rough backgrounds.
3) It proposes typical distribution channels and target audiences for this type of action crime film, aimed at entertaining males aged 15-25.
Limitless Trailer Analysis
The film poster for Limitless effectively conveys key elements of the film's narrative. It prominently features the main characters, Bradley Cooper and Robert De Niro, with Cooper in the foreground, indicating he has the main role. The typography and taglines reference the clear pill that allows the user to maximize their potential by "opening their mind". Additional text on buildings reinforce this, mentioning the clear pill and unlocking one's potential. Together, these visual and textual elements provide viewers with an overview of the film's plot and entice them to learn more.
Evaluation question 1 power point (one new message)
This document summarizes 9 screen shots taken from a film trailer produced by the author. Each screenshot highlights how different elements of the trailer follow film conventions. The screenshots show props like mobile phones, special effects, title screens, shots of protagonists and antagonists, close-ups, and promotions on social media. By including these various conventional elements, the author aimed to make the trailer appealing and easy for the target audience to understand.
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Print advertisements conventions
1) The document discusses conventions of print advertisements, noting that channel logos are always placed in the same location to signal where viewers can find them.
2) Scheduling information is typically placed at the bottom of advertisements. Slogans are the largest text, followed by titles and scheduling.
3) Breaking conventions can be effective if it supports the theme, as seen in an advertisement that places text over an image to reference the documentary's topic of an anonymous falling man on 9/11.
3) Evaluation Task 3
Here is the evaluation question 3. We created this slide show on Microsoft PowerPoint, then uploaded it to Slide Share and embedded it in out blog.
Codes and conventions of newspaper adverts
This document discusses the codes and conventions used in newspaper advertisements for documentaries. It provides examples of four different documentary advertisements and analyzes their design elements. The key conventions highlighted include: using a bold, eye-catching slogan as the largest text; prominently displaying the channel logo; including the air time in smaller text; employing anchoring between images and text; utilizing consistent color schemes; and featuring striking central images that follow compositional rules like thirds. Overall, the document demonstrates how documentary advertisements adhere to standard formats to effectively promote the programs.
Question 2
The document discusses how effective the combination of the main film "Voices" and its ancillary texts (trailer, poster, magazine) are at marketing the film. It analyzes how using consistent elements like the same actors, fonts, colors, and shots creates recognition and links the different marketing pieces together. However, it notes that some inconsistencies, like the use of silhouettes in the poster, could reduce clarity. Overall, replicating key elements across the trailer, poster and magazine helps make the marketing campaign cohesive and raises audience awareness of the film.
Evaluation 2
The document discusses the success of a film poster and radio trailer in promoting a comedy film. The poster emphasizes the comedy and unrealistic nature of the film. The radio trailer uses clips and a voiceover to set the scene and convey that it is a comedy. Both the poster and radio trailer successfully portray the film as a comedy and would not look out of place compared to other professional marketing materials. They accurately represent the film and would attract an audience interested in that type of humor.
Trunk
This document provides an analysis of the short film "Trunk MoNK3Y5" in three sections:
1) It establishes conventions used in the film's narrative structure and opening scene to draw in the audience and create mystery.
2) It examines the strong male gender representation and how the characters' language, behavior and clothing reinforce stereotypes of their rough backgrounds.
3) It proposes typical distribution channels and target audiences for this type of action crime film, aimed at entertaining males aged 15-25.
Limitless Trailer Analysis
The film poster for Limitless effectively conveys key elements of the film's narrative. It prominently features the main characters, Bradley Cooper and Robert De Niro, with Cooper in the foreground, indicating he has the main role. The typography and taglines reference the clear pill that allows the user to maximize their potential by "opening their mind". Additional text on buildings reinforce this, mentioning the clear pill and unlocking one's potential. Together, these visual and textual elements provide viewers with an overview of the film's plot and entice them to learn more.
Evaluation question 1 power point (one new message)
This document summarizes 9 screen shots taken from a film trailer produced by the author. Each screenshot highlights how different elements of the trailer follow film conventions. The screenshots show props like mobile phones, special effects, title screens, shots of protagonists and antagonists, close-ups, and promotions on social media. By including these various conventional elements, the author aimed to make the trailer appealing and easy for the target audience to understand.
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Media evaluation 2
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Front Cover & Film Poster Target Audience Feedback
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Poster analysis11
The document analyzes and summarizes the key elements and intended purposes of several movie posters, including:
- The poster for "The Skeleton Twins" uses imagery of skeletons and a light blue color scheme to relate to the film's title and genre while attracting both male and female audiences.
- Information provided in the posters' titles, images, and taglines aim to intrigue audiences about the narratives without revealing too much, and consistent color schemes are used to match the intended genres and target demographics.
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Evaluation Question 2
The combination of the trailer, poster, and magazine cover for the film "Modern Descartes" effectively promotes the film. Consistency was maintained across the texts in portraying typical drama genre codes and conventions while ensuring uniqueness. Font, costumes, and color schemes were linked between the texts to connect them and allow the audience to associate elements with the film. Social media integration increases the success of engaging their target demographic of 15-25 year olds. Audience feedback validated the synergy between the texts in effectively representing and promoting the film.
Question 1
The document discusses how the media product uses, develops, and challenges conventions of real media. It analyzes a film poster and magazine cover created for the media product. For the poster, conventions were followed such as including the title, antagonist, and location in the background. Colors and text placement also conformed to horror film conventions. Some conventions were initially challenged, such as the title font color, but were later adjusted to be more conventional. The magazine cover followed conventions like masthead placement and inclusion of a skyline. Conventions from magazines like Empire were utilized to create a professional look. Overall, the media product both conformed to and experimented with real media conventions in its promotional pieces.
Film Poster Audience Feedback Analysis
The document summarizes the results of a survey conducted with the target audience of a film poster for a short psychological thriller film. 25 people ages 19-25 answered questions about the poster. The majority liked the layout, felt it fit the genre, and were reminded of similar films. They were drawn to the poster by the image and felt the main character Eve looked innocent and vulnerable. Most rated the poster as looking professional and said it made them want to watch the film. In conclusion, the poster testing was very successful in conveying the intended message to the target demographic.
Evaluation question two
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Question 3
This document discusses the consistency and differentiation between three media texts - a movie trailer, magazine cover, and poster - created to advertise the movie "ANNABELLE." The key elements that are consistent across the texts are the main actress, the movie title design and color scheme, and the tagline and release date. Some elements are slightly differentiated, such as the background color and shots used of the actress. The goal is to maintain a consistent overall feel and branding while also creating some variety between the individual pieces.
Shutters island magazine analysis
The main image shows Leonardo DiCaprio's character Teddy Daniels standing on a rock near a lighthouse on a foggy island, indicating that the film Shutter Island takes place there. The title references DiCaprio investigating a mental asylum with his gun and badge. Red colors and bold fonts are used consistently throughout the front cover and film poster to link the two promotional materials and remind viewers of the film. DiCaprio's star power is a major selling point for attracting audiences.
Question 3
This document discusses the consistency and differentiation between three media texts - a movie trailer, magazine cover, and poster - created to advertise the movie "ANNABELLE." Key elements like the main actress, movie title, and tagline "from the makers of Insidious" were kept consistent across all texts. Color scheme and small details were altered between the texts to create variation while still maintaining continuity of theme and branding. The goal was to familiarize audiences with the film across all advertising platforms using common conventions.
Eval 3
Emily learned that audience feedback is invaluable for creating a production that audiences can enjoy. She found smaller screenings with peers provided useful feedback on continuity issues and clarity. This helped Emily plan more thoroughly. Audience members praised the film's use of sound and music, saying it fit the characters and mood well. Post-filming interviews with the target audience helped develop the narrative and follow audience interests. Constructive criticism noted the need to further develop the main character's illness progression. Quantitative research through questionnaires allowed issues like certain acting performances to be identified and improved. Overall the feedback was positive and showed the film succeeded in its goals of appealing to its target demographic.
Evaluation Question 1
This document discusses the conventions used and challenged in creating promotional materials for a film about a woman with multiple personality disorder named Mya. It summarizes how the trailer focused on Mya's character rather than just the plot. It also discusses how the posters related to motifs from the trailer rather than just including character photos. Finally, it explains how the magazine cover supported conventions like masthead and price while promoting the film title and relating to its design and an actress in a minimal, colorful, and pop-art style inspired by independent magazines.
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The document discusses how the media product challenges conventions of real media like Batman: The Dark Knight. It does this through:
1) Leaving the ending on a mystery with an unresolved gunshot without showing who was shot, similar to the mystery left at the end of The Dark Knight.
2) Using titles to identify the creators and roles of people involved, showing it was a group project.
3) Hooking viewers with a lack of diegetic sound at the beginning to create confusion and intrigue them to watch more.
4) Planning parts of the narrative beforehand through a "pre-plot" to ensure the film made sense.
5) Establishing the genre as an action
Question 1
The document discusses how the media products created by the group use and develop conventions of real media. For the teaser trailer, conventions around length, pacing, number of characters shown, and placement of the title at the end were followed. For the poster, conventions like featuring main characters, placement of title/names, and design for target audience were followed. Magazine conventions around style, conveying genre, and inclusion of barcodes were also followed. The genre of teen drama was conveyed through settings, characters, and use of mobile phones. Finally, the film is considered an independent British film based on budget.
Media conventions
This document discusses how the media product utilizes and challenges horror genre conventions. It analyzes existing horror works to understand codes and conventions to use in its advanced portfolio. The teaser trailer follows conventions like fast pacing and glimpses of the narrative but challenges expectations by not revealing the antagonist. The magazine and poster styles are cohesive but put a unique triangular logo spin and feature an Asian female lead with a doll in the window linking to the film's narrative.
Advanced Portfolio Evaluation
The document summarizes the use of media technologies in the construction, research, planning, and evaluation of a film promotion package. Various software programs like Adobe Photoshop, Adobe Premiere, and YouTube were used for image editing, video editing, and researching conventions. A blog was created to plan ideas, receive feedback, and track progress. Video cameras were used to film footage for the trailer. The film promotion package included a trailer, poster, and magazine cover promoting a teen romantic comedy.
How effective is the combination of your main question 2 evaluation
The document discusses how recurring themes, elements, and design choices were used across a movie's main product (trailer) and ancillary texts (poster and magazine cover) to create a consistent brand and encourage audience engagement. Specifically, it highlights the use of a blue sky motif, same font, tagline ("when you just can’t let go"), focus on the main characters and their costumes, central composition, and repetition of these visuals and elements to link the products together in the audience's mind. The goal is to make these aspects memorable and associate them with the movie in order to spark interest and encourage viewers to watch the film.
Print advert codes and conventions
This document contains summaries of print advertisements for several documentaries:
- Disarming Britain uses a controversial image of a child pointing a gun to draw attention and hook viewers into learning more.
- The Great IRA Bank Robbery uses the largest font for its slogan and centers a controversial image of a man with a gun to attract viewers.
- Jamie's School Dinners uses a large slogan and humorous childlike image of Jamie Oliver to grab attention and signal the documentary is about school meals.
- Iraq: The Women's Story uses a provocative image of a veiled woman with barbed wire and largest font for its slogan about women's liberation to draw interest around its sensitive topic.
Codes and conventions of a newspaper advert
This document outlines several codes and conventions commonly used in newspaper advertisements, including:
- Logos are often transparent to blend into the background image. Channel 4 logos are typically placed in the top right to not obstruct the central image.
- Black text on a white box is used to make the text stand out from the main image. The logo color also matches the text color for continuity.
- A single striking image dominates the advert to catch viewers' attention rather than multiple images.
- Slogans are larger than program names to intrigue viewers and make them want to read more details. Smaller text includes the title and scheduling information.
- Two contrasting colors are usually used
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The document discusses the filmmaker's short film "Lost in the Eve" and how it utilizes conventions of the short film genre. Some conventions it follows include: limiting the film to 3 characters to save time on introductions; keeping the runtime under 30 minutes as most short films are; following Tzvetan Todorov's narrative structure of equilibrium disruption, recognition, attempt to repair, and new equilibrium; using stereotypes to quickly establish characters; and having a limited budget as most short films do. It also discusses some ways the film challenges conventions, such as through its pacing and shot types.
How effective is the combination of your main product and ancillary texts?
The document discusses how the marketing campaign for a crime/thriller film effectively combined different products including a trailer, poster, and magazine. Continuity was created across products by using the same actors, costumes, settings, colors, fonts, shots, production and distribution company logos. This helped audiences instantly recognize the products were related and accurately portrayed the film's genre. The mystery of who the villain is was conveyed through both the trailer and poster using silhouettes and giving little away. Key aspects like the characters being thieves were shown throughout to effectively sell the film across all products.
Media evaluation 2
The document discusses how brand identity was created across three marketing campaigns - a teaser trailer, magazine, and poster - for a film. A consistent character, costumes, makeup, facial expressions, and setting were used to make the character recognizable. Simple fonts and taglines from the trailer were also replicated to tie the campaigns together. Reviews and institutional information helped target the campaign at young adult females and establish the film's genre and independent status. Maintaining visual and textual consistency across the different campaigns helped create a coherent brand identity.
Front Cover & Film Poster Target Audience Feedback
Our target audience provided feedback on the final front cover and film poster. They responded positively to the color scheme and use of a glitch on the face, feeling it reflected themes in the narrative and moral panic. They also liked the features on the front cover and its familiar aesthetic. Additionally, they enjoyed the cracked phone on the poster, finding it subverted conventions by not including characters and making it stand out.
Poster analysis11
The document analyzes and summarizes the key elements and intended purposes of several movie posters, including:
- The poster for "The Skeleton Twins" uses imagery of skeletons and a light blue color scheme to relate to the film's title and genre while attracting both male and female audiences.
- Information provided in the posters' titles, images, and taglines aim to intrigue audiences about the narratives without revealing too much, and consistent color schemes are used to match the intended genres and target demographics.
- A poster for the short film "Limbo" uses vague language and imagery to hint at the film's theme of awaiting resolution while still maintaining mystery for audiences.
- Production
Neo Noir Film Posters Research
This document analyzes and compares posters for several neo-noir films. It summarizes the key elements and intended purposes of posters for The Dark Knight (2008), Zodiac (2007), and Drive (2011). The posters for The Dark Knight showcase the development of character and narrative details as the release date approaches. The Zodiac poster emphasizes mystery over attractiveness through minimal narrative hints. The two Drive posters have little visual consistency but both feature Ryan Gosling and use color and composition to develop anticipated mystery and danger around his character.
Evaluation Question 2
The combination of the trailer, poster, and magazine cover for the film "Modern Descartes" effectively promotes the film. Consistency was maintained across the texts in portraying typical drama genre codes and conventions while ensuring uniqueness. Font, costumes, and color schemes were linked between the texts to connect them and allow the audience to associate elements with the film. Social media integration increases the success of engaging their target demographic of 15-25 year olds. Audience feedback validated the synergy between the texts in effectively representing and promoting the film.
Question 1
The document discusses how the media product uses, develops, and challenges conventions of real media. It analyzes a film poster and magazine cover created for the media product. For the poster, conventions were followed such as including the title, antagonist, and location in the background. Colors and text placement also conformed to horror film conventions. Some conventions were initially challenged, such as the title font color, but were later adjusted to be more conventional. The magazine cover followed conventions like masthead placement and inclusion of a skyline. Conventions from magazines like Empire were utilized to create a professional look. Overall, the media product both conformed to and experimented with real media conventions in its promotional pieces.
Film Poster Audience Feedback Analysis
The document summarizes the results of a survey conducted with the target audience of a film poster for a short psychological thriller film. 25 people ages 19-25 answered questions about the poster. The majority liked the layout, felt it fit the genre, and were reminded of similar films. They were drawn to the poster by the image and felt the main character Eve looked innocent and vulnerable. Most rated the poster as looking professional and said it made them want to watch the film. In conclusion, the poster testing was very successful in conveying the intended message to the target demographic.
Evaluation question two
The document discusses ancillary texts for advertising a film. It describes creating a poster and radio trailer to promote the film. The poster design process included researching other films' posters and analyzing one from a similar genre film. The final poster incorporated elements from different drafts, including images from the film. The radio trailer included dialogue and sound effects from the film along with key details. In conclusion, ancillary texts are effective for attracting audiences and the poster and radio trailer created will help promote the film.
Question 3
This document discusses the consistency and differentiation between three media texts - a movie trailer, magazine cover, and poster - created to advertise the movie "ANNABELLE." The key elements that are consistent across the texts are the main actress, the movie title design and color scheme, and the tagline and release date. Some elements are slightly differentiated, such as the background color and shots used of the actress. The goal is to maintain a consistent overall feel and branding while also creating some variety between the individual pieces.
Shutters island magazine analysis
The main image shows Leonardo DiCaprio's character Teddy Daniels standing on a rock near a lighthouse on a foggy island, indicating that the film Shutter Island takes place there. The title references DiCaprio investigating a mental asylum with his gun and badge. Red colors and bold fonts are used consistently throughout the front cover and film poster to link the two promotional materials and remind viewers of the film. DiCaprio's star power is a major selling point for attracting audiences.
Question 3
This document discusses the consistency and differentiation between three media texts - a movie trailer, magazine cover, and poster - created to advertise the movie "ANNABELLE." Key elements like the main actress, movie title, and tagline "from the makers of Insidious" were kept consistent across all texts. Color scheme and small details were altered between the texts to create variation while still maintaining continuity of theme and branding. The goal was to familiarize audiences with the film across all advertising platforms using common conventions.
Eval 3
Emily learned that audience feedback is invaluable for creating a production that audiences can enjoy. She found smaller screenings with peers provided useful feedback on continuity issues and clarity. This helped Emily plan more thoroughly. Audience members praised the film's use of sound and music, saying it fit the characters and mood well. Post-filming interviews with the target audience helped develop the narrative and follow audience interests. Constructive criticism noted the need to further develop the main character's illness progression. Quantitative research through questionnaires allowed issues like certain acting performances to be identified and improved. Overall the feedback was positive and showed the film succeeded in its goals of appealing to its target demographic.
Evaluation Question 1
This document discusses the conventions used and challenged in creating promotional materials for a film about a woman with multiple personality disorder named Mya. It summarizes how the trailer focused on Mya's character rather than just the plot. It also discusses how the posters related to motifs from the trailer rather than just including character photos. Finally, it explains how the magazine cover supported conventions like masthead and price while promoting the film title and relating to its design and an actress in a minimal, colorful, and pop-art style inspired by independent magazines.
Q1- In what ways does your media product use, develop or challenge the forms ...
The document discusses how the media product challenges conventions of real media like Batman: The Dark Knight. It does this through:
1) Leaving the ending on a mystery with an unresolved gunshot without showing who was shot, similar to the mystery left at the end of The Dark Knight.
2) Using titles to identify the creators and roles of people involved, showing it was a group project.
3) Hooking viewers with a lack of diegetic sound at the beginning to create confusion and intrigue them to watch more.
4) Planning parts of the narrative beforehand through a "pre-plot" to ensure the film made sense.
5) Establishing the genre as an action
Question 1
The document discusses how the media products created by the group use and develop conventions of real media. For the teaser trailer, conventions around length, pacing, number of characters shown, and placement of the title at the end were followed. For the poster, conventions like featuring main characters, placement of title/names, and design for target audience were followed. Magazine conventions around style, conveying genre, and inclusion of barcodes were also followed. The genre of teen drama was conveyed through settings, characters, and use of mobile phones. Finally, the film is considered an independent British film based on budget.
Media conventions
This document discusses how the media product utilizes and challenges horror genre conventions. It analyzes existing horror works to understand codes and conventions to use in its advanced portfolio. The teaser trailer follows conventions like fast pacing and glimpses of the narrative but challenges expectations by not revealing the antagonist. The magazine and poster styles are cohesive but put a unique triangular logo spin and feature an Asian female lead with a doll in the window linking to the film's narrative.
Advanced Portfolio Evaluation
The document summarizes the use of media technologies in the construction, research, planning, and evaluation of a film promotion package. Various software programs like Adobe Photoshop, Adobe Premiere, and YouTube were used for image editing, video editing, and researching conventions. A blog was created to plan ideas, receive feedback, and track progress. Video cameras were used to film footage for the trailer. The film promotion package included a trailer, poster, and magazine cover promoting a teen romantic comedy.
How effective is the combination of your main question 2 evaluation
The document discusses how recurring themes, elements, and design choices were used across a movie's main product (trailer) and ancillary texts (poster and magazine cover) to create a consistent brand and encourage audience engagement. Specifically, it highlights the use of a blue sky motif, same font, tagline ("when you just can’t let go"), focus on the main characters and their costumes, central composition, and repetition of these visuals and elements to link the products together in the audience's mind. The goal is to make these aspects memorable and associate them with the movie in order to spark interest and encourage viewers to watch the film.
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A2 EVALAUATION - In what ways does your media product use, develop or challen...
A2 EVALAUATION - In what ways does your media product use, develop or challen...
How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
Front Cover & Film Poster Target Audience Feedback
Front Cover & Film Poster Target Audience Feedback
Q1- In what ways does your media product use, develop or challenge the forms ...
Q1- In what ways does your media product use, develop or challenge the forms ...
How effective is the combination of your main question 2 evaluation
How effective is the combination of your main question 2 evaluation
Similar to Print Advertisements Conventions
Print advert codes and conventions
This document contains summaries of print advertisements for several documentaries:
- Disarming Britain uses a controversial image of a child pointing a gun to draw attention and hook viewers into learning more.
- The Great IRA Bank Robbery uses the largest font for its slogan and centers a controversial image of a man with a gun to attract viewers.
- Jamie's School Dinners uses a large slogan and humorous childlike image of Jamie Oliver to grab attention and signal the documentary is about school meals.
- Iraq: The Women's Story uses a provocative image of a veiled woman with barbed wire and largest font for its slogan about women's liberation to draw interest around its sensitive topic.
Codes and conventions of a newspaper advert
This document outlines several codes and conventions commonly used in newspaper advertisements, including:
- Logos are often transparent to blend into the background image. Channel 4 logos are typically placed in the top right to not obstruct the central image.
- Black text on a white box is used to make the text stand out from the main image. The logo color also matches the text color for continuity.
- A single striking image dominates the advert to catch viewers' attention rather than multiple images.
- Slogans are larger than program names to intrigue viewers and make them want to read more details. Smaller text includes the title and scheduling information.
- Two contrasting colors are usually used
Billboard deconstructions
The document analyzes and summarizes four movie billboards: Captain America, Angry Birds, Tangled, and Disney. For each billboard, it discusses the main image, text/masthead, background, and logo if present. The main points are that the billboards use recognizable characters, colors and fonts to attract audiences and convey key details like release dates while keeping non-essential text to a minimum for visibility. Imagery provides insights into the movies' tones and events to generate interest. Backgrounds and unique design elements like burns or hair also enhance recognition and appeal factors.
Codes and conventions of newspaper adverts
This document discusses the codes and conventions of newspaper advertisements. It explains that newspaper ads typically feature a logo, title, banner, text, scheduling information, and slogan. The logo and banner usually match the channel's house style and are placed to the right of the main image. The main image is often photoshopped to be more visually interesting and there is usually just one high-quality main image to keep it simple. The slogan is the largest text and provides insight into the program. The title, scheduling, and tagline are placed at the bottom right. The text and banners do not take focus from the main central image.
Evaluation 1
The document discusses the codes and conventions used in documentaries and how they were applied in creating a radio advertisement and documentary. It describes including stats and facts, archival footage, voxpops, expert interviews, and on-screen presenters in documentaries to make the content believable and show different viewpoints. It explains that the radio advertisement uses typical codes like a date/time/channel, expert clip, music bed, sound effects and voiceover to engage audiences and promote the documentary in a professional way. Overall, the document focuses on how following typical structures and techniques helps make documentaries and advertisements seem realistic and appealing to target audiences.
Poster Conventions - Conventions Of Existing Media Texts
Poster conventions ensure audiences easily recognize key information. Horror film posters conventionally feature a scary main image centered on the page, with the large title near the bottom. The tagline is usually the second largest text at the top. Institutional credits are smallest at the bottom. This consistent layout allows audiences to quickly understand where to look for the title, tagline, image, and credits to decide if they want to see the film. Maintaining established conventions helps audiences engage with posters effectively.
Examples of magazines
The document provides details on the magazine covers, double page spreads, and websites for several magazines. For Empire magazine's Thor Ragnarok issue, the cover uses vibrant colors from the film and features Chris Hemsworth. The double page features a large central image and small text. The website matches the magazine's branding. For Marvel Movie Collection, the Iron Man cover uses blues/greys and features Robert Downey Jr. The double page and website maintain consistency. Total Film's Tomb Raider issue has a simple orange/white design and Alice Vikander image on the cover. The double page uses large central and surrounding images. Stuff magazine has a bright red/white cover with a large title and phone images on the double
How effective is the combination of your main product and ancillary texts?
The combination of the film trailer, poster, and magazine front cover are effective at promoting the film and maintaining consistency across media. The trailer, poster, and magazine all feature the film's logo, the main character Carl King wearing a crown and holding a gun, and a black and white color scheme. This consistency helps to create a cohesive marketing campaign and brand. While the poster is quite dark and does not clearly establish the crime genre, the key elements that appear in all three media products effectively link them together and promote the film.
Evaluation Question 1
The document discusses how the media product conforms to and challenges conventions of real media.
It summarizes how the poster conforms to conventions like including institutional information at the bottom, the title being the largest text, and using horror color schemes. It challenges conventions by using white text instead of red for the title.
The magazine cover conforms to conventions like placing the masthead at the top and using a close-up main image. It challenges conventions by placing the price in the left margin instead of hidden.
The trailer conforms to slasher conventions like including reckless teens and a masked killer. It challenges conventions by using a brunette instead of blonde for the "sacrificial lamb" character
Codes and conventions of a print ad
Print television advertisements use striking images and prominent logos to capture viewers' attention. They display the show's name and air time in bold left-side text against block colors. The channel logo sits large on the right side, sometimes integrated into the background image. Slogans or rhetorical questions are also used to intrigue audiences and identify the program's content or hosts.
Codes and conventions billboard
Billboard advertisements follow certain codes and conventions. They typically have a white background to make text and images stand out. Minimal date information is included as viewers do not have much time to look. Slogans are short, bold, and contrasting to attract attention from passing drivers and intrigue them about the product. Logos are placed discretely as brand recognition is assumed, while main images take up most space to feature the product. Together, these visual elements provide crucial details in a glance to engage audiences.
Evaluation Question 2
The poster for the film was effective at generating audience interest through its use of special editing effects that created mystery around the events in the film. Audience feedback on the poster was positive. The trailer also successfully promoted the film by including the title, release date, and other details at the end to ensure viewers remembered this information. The magazine spread further promoted the film through its font and imagery choices, associating the lead actor with Liam Neeson and appealing to the film's target teenage audience. Overall, the evaluator felt that the poster, trailer, and magazine spread worked well together as an integrated promotional campaign that successfully generated buzz and branding around the film.
Task 3 unit 2, 3, 22
This document discusses the conventions commonly used in film trailers. It begins by explaining the purpose of trailers is to attract audiences to the full film in order to make a profit. Trailers aim to hint at the main storylines without revealing too much. The document then analyzes several specific elements of trailers that follow conventions, including the title design, logos, music, age ratings, social media tags, credits and release dates. Elements are often modified to fit the genre or tone of the film being advertised. Overall, the document examines how trailers employ standard conventions to effectively promote films and intrigue potential viewers.
Research into billboard advertisements
The billboard advertisement features Beyoncé promoting Pepsi. It uses Pepsi's signature red, white, and blue colors throughout the image and text to clearly represent the brand. Beyoncé draws immediate attention as a famous celebrity and her direct gaze engages viewers. The bold, white text stands out against the colors to clearly communicate the product and message. The advertisement effectively uses branding, celebrity, and design elements to grab attention and promote Pepsi.
Print advertisement
The document discusses the codes and conventions used in Channel 4 print advertisements and how they were applied to an advertisement created for a documentary. It describes including the Channel 4 logo, a single main image relating to the documentary's theme, a short slogan using alliteration, surrounding text boxes in black to match the logo, and listing the air time and website below the slogan. These elements were chosen to follow Channel 4's style and effectively promote the documentary.
How effective is the combination of my main and ancillary products
The document discusses how the author created a brand identity for their main documentary product and two ancillary texts (a TV listing and advertisement).
The author paid close attention to elements like color, font, positioning and imagery to link the products together visually. Both ancillaries feature a similar dark image with an EU flag to set the theme. While the font differs, placement of elements like the title and Channel 4 logo are consistent.
The documentary product combines well with the ancillary pieces through use of matching imagery, themes and narrative to present a cohesive representation of the topic across all products. However, the documentary did not fully cover all topics mentioned in the TV listing, breaking that convention.
Empire magazine film analysis
This magazine cover uses an unconventional layout focused on the main actor, Leonardo DiCaprio, to draw attention. It uses a limited color palette of black, red, and white to suggest providing news and information about the film Inception. While breaking conventions of typical magazine designs, the cover aims to show this film will be a unique experience. The image of DiCaprio's stern expression gives insight into the thriller genre of the film. Text on the cover compares Inception to hugely successful films like The Dark Knight and The Matrix to entice the target audience to see it.
Channel 4 advert 2
This document analyzes and summarizes the key design elements of a Channel 4 newspaper advertisement for a documentary called "The Future's Broken". It notes that the tagline plays on the title and picture to capture attention. It also discusses how the broken Channel 4 logo supports the message, and how the striking picture would catch people's eye. Finally, it mentions the inclusion of the air date and time, as well as the documentary maker's name, as conventions it could consider for its own advert design.
Empire magazine film analysis
This magazine cover uses an unconventional layout focused on the main actor, Leonardo DiCaprio, to draw attention. It uses a limited color palette of black, red, and white, with red titles to emphasize key information. While breaking conventions by omitting side columns, this design aims to signal to audiences that the film, Inception, will be unique and engaging. The image features DiCaprio's stern expression to indicate the thriller genre. Text references to previous blockbusters like The Dark Knight and comparisons to The Matrix and 007 aim to generate interest by linking Inception to very popular and successful films.
Shutter island magazine cover analysis
This document analyzes the cover of the October 2009 issue of Total Film magazine, which features Leonardo DiCaprio on the cover promoting the film Shutter Island. The summary analyzes various elements of the magazine cover design, including the masthead, cover lines, use of fonts, colors, lighting, and similarities to the film poster. It notes how these elements are used to clearly connect the magazine to the featured film, attract audiences, and create intrigue around the story and DiCaprio's character.
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Poster Conventions - Conventions Of Existing Media Texts
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Print Advertisements Conventions
- 1. Codes and Conventions of print advertisements
- 2. The use of dramatic irony because David blunkett is actually blind so the use of a play on words as a slang “the man who saw it all” is a really witty and intelligent pun and really grabs the readers attention, the picture of the eye also helps to support the slogan. Having the channel logo in the same place within every print advert is very important as a signifier for where it can be found channel fours logo is always on the right hand side in the centre so as an audience we know where to look and can immediately find its location as it is always in the same place. Codes and Conventions of print advertisements Scheduling is also found as the last thing to be read on the print ad.
- 3. Channel four logo is in its usual place and the scheduling slogan and title can all be found along the opposing side to the logo. Having the missing children posters on the great wall of china instantly places where the documentary is about by having an establishing shot that has had posters edited on top of it, this is very clever as without even reading any of the few words the picture alone depicts the subject matter of the documentary which is very clever.
- 4. The logo for channel four is in the expected place and this meets the codes and conventions for a print advert by always having the channel logo in the same place. The slogan is also the biggest text on the page and then the title and the scheduling is the last thing on the bottom of the print advertisement all these things are the correct codes and conventions of a print advertisement. The placing of the slogan is slightly unconventional however because it actually blocks the picture but this convention has been broken in order to create an interest as it goes with “the picture nobody wanted you to see” this also suits the theme of the documentary which is investigating who the falling man actually was so having the writing over his face also supports connotations of the man being anonymous which is the theme of the documentary and it a very good use of how breaking conventions can work well and support your theme rather than distract from it.
- 5. The ITV logo is located in the lower left hand side of their print adverts. The Slogan can be found in a bigger font and then the title and scheduling underneath although it is in slightly different positions to the channel four print advertisements all the codes and conventions are still exactly the same Death Row is a play on words which is used very clever it is attention grabbing because at first you could be mislead to believe it is a documentary about that topic however it is actually based upon the idea of rowing a boat and this is a pun that grabs attention which is very clever it also captivates people who may not usually watch a documentary about boat racing by having dramatic and humorous use of slogans which again is a convention of the slogan itself and the print advertisement.